GE 5 ENG Purposive Communication 2024-2025 PDF

Republic of the Philippines Iloilo Science and Technology University Burgos St., La Paz, Iloilo City, 5000 Philippines Trunkline: (+6333) 320-7190 | Telefax: (+6333) 329-4274...

Republic of the Philippines Iloilo Science and Technology University Burgos St., La Paz, Iloilo City, 5000 Philippines Trunkline: (+6333) 320-7190 | Telefax: (+6333) 329-4274 https://www.isatu.edu.ph/ [email protected] GE 5 ENG | Purposive Communication First Semester, A.Y. 2024-2025 UNIT I: Understanding 21st Century Communication Lesson 1: Communication Processes, Principles, and Ethics August 19, 2024 Unit Learning Outcomes: By the end of this unit, the students must have: 1. demonstrated mastery in elucidating the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts, 2. manifested expertise in explicating how cultural and global issues after communication, and 3. responded through written or oral communication to the challenges of diverse and multicultural communication. Lesson Outcomes: By the end of the session, the students must have: 1. explained the principles and process of communication and the ethical considerations in communication, 2. elucidated how communication skills help resolve problems, better understand new concepts, and aid in their profession, and 3. frame a slogan about how the knowledge of the communication process aids people in communicating effectively. I. ACTIVATE Form 5 groups and be able to answer the following questions. Share your answer to the class. GROUP 1: Why do people communicate? GROUP 2: What might happen to the world if communication does not exist? GROUP 3: Why do miscommunications and misunderstandings happen? GROUP 4: Is communication intentional? GROUP 5: Is communication symbolic? II. ANALYZE Source: https://simanaitissays.com/2016/09/30/well-yknow/ ▪ Communication is inevitable. Our need for self-expression leads us to communicate not only our thoughts but also our feelings. It may be done verbally or non-verbally. ▪ Communication is understood as the process of meaning-making through a channel or a medium. ▪ The Oxford English Dictionary defines communication as “the action of conveying or exchanging information and ideas.” ▪ Communication comes from a Latin word communicare which means “to impart, participate, or transmit” is key to a better understanding of the ways of others and consequently, in the long term, build better relationships. The word ‘Communicare’ is derived from the root ‘Communis’ which means to make common or to share. The Elements of Communication ▪ Understanding the communication process may help you become a better communicator. 1. Source/Sender/Communicator – The source is a living or non-living entity attempting to share information. 2. Message – The message is the reason behind any interaction. It is the meaning shared between the sender and the receiver. Messages take many  forms. They could mean poems, songs, essays, news articles, road signs, and even symbols. 3. Encoding – It is the process of assembling the message into a representative design with the objective of ensuring that the receiver can comprehend it. Communication is only established when it results in both the source and the receiver understanding the same information. People who are great communicators are great encoders; they know how to present their message in a way that their receivers can easily understand. 4. Channel – The channel is the means by which a message is conveyed. When we answer a phone call, the phone is the channel. On the other hand, when your parents receive notification of your absences from school, the channel is a letter. It is the responsibility of both the sender and the receiver to choose the best channel for the interaction. 5. Decoding – Decoding is the process of turning communication into thoughts. The decoding of a message is how the receiver is able to understand and interpret the message. 6. Receiver – A receiver is the person who obtains the message or for whom the message is meant. It is the receiver who tries to understand the message in the best possible manner in achieving the desired objectives. The receiver is expected to listen or read carefully, to be aware of different kinds of sender, to jot down information when needed, to provide response, and to ask questions for clarifications. 7. Feedback – In any communication scenario, feedback is essential to confirm recipient’s understanding. Like messages, feedback is expressed in varied forms. A simple nod for a question of verification is considered a feedback. Thus, feedback may be written, spoken, or acted out. 8. Environment – The place, the feeling, the mood, the mindset and the condition of both sender and the receiver are called the environment. The environment may involve the physical set-up of a location where communication takes place, the space occupied by both the sender and the receiver, including objects surrounding the sender and the receiver. 9. Context – Context is made up of the parts of communication that influence the meaning of a message. It may be physical, historical, psychological, social, and cultural. Contexts can overlap, creating an even more dynamic communication process. 10. Interference/Barriers – Interference is also known as a barrier or block that prevents effective communication to take place.  Kinds of Interference: a. Psychological barriers are thoughts that hamper the message to be interpreted correctly by the receiver. b. Physical barriers include competing stimulus, weather and climate, health and ignorance of the medium. c. Linguistic and cultural barriers pertain to the language and its cultural environment. Words may mean another in different cultures. d. Mechanical barriers are those raised by the channels employed for interpersonal, group, or mass communication. These include cellphones, laptops, and other gadgets used in communication. The Nine Principles of Effective Communication ▪ Michael Osborn (2009) claims that communication must meet certain standards for effective communication to take place. 1. Clarity – Clarity makes speeches understandable. Use simple and specific words to express ideas and focus on the single objective in your speech. 2. Concreteness – Concreteness reduces misunderstandings and can build connection. Use facts, figures, and real-life examples and situations. 3. Courtesy – Courtesy builds goodwill. It involves being polite in terms of approach and manner of addressing an individual. 4. Correctness – Glaring mistakes in grammar obscures the meaning of a sentence. Also, the misuse of language can damage your credibility. 5. Consideration – Messages must be geared towards the audience. The sender of a message must consider the recipient’s profession, level of education, race, ethnicity, hobbies, interests, passions, advocacies and age when drafting or delivering a message. 6. Creativity – Creativity in communication means having the ability to craft interesting messages in terms of sentence structure and word choice. 7. Conciseness – Simplicity and directness help you to be concise. Avoid using lengthy expressions and words that may confuse the recipient. 8. Cultural Sensitivity – Today, with the increasing emphasis on empowering diverse cultures, lifestyles, and races and the pursuit for gender equality, cultural sensitivity becomes an important standard for effective communication.  9. Captivating – You must strive to make messages interesting to command more attention and better responses. Ethical Considerations in Communication ▪ Ethics is a branch of philosophy that focuses on issues of right and wrong in human affairs. Ethical Communicators: 1. Respect audience. 2. Consider the result of communication. 3. Value truth. 4. Use information correctly. 5. Do not falsify information. Source: https://ellipse.prbb.org/5-tips-to-combat-scientific-fake-news-in-times-of-coronavirus/ How to Achieve Effective Communication 1. Communicate for a purpose 2. Compose message with care 3. Study the receiver 4. Select appropriate medium 5. Provide feedback 6. Act promptly on receiving feedback  Benefits of Effective Communication: 1. Healthy relations 2. Better performance 3. High morale 4. Good image unity 5. Reaching final goals 6. Smooth functioning 7. Greater efficiency 8. Higher productivity 9. Effective decision-making 10. Co-operation & Co-ordination III. ABSTRACT Illustrate the communication process through a diagram. IV. APPLY Pair Work Directions. Through a poster-slogan, state how the knowledge of the communication process aids people in communicating effectively. “We don’t imagine language; we speak it.” -Prof. Cynthia Lee Morga References: Papilota-Diaz, V. & Palma, B. (2019). Purposive communication. West Visayas State University Wakat, G., Caroy, A., Paulino, F., Jose, M., Ordonio, M.R., Palangyos, A., Palangyos, S., Dizon, E.G, Dela Cruz, A., & Sao-an, M. (2018). Purposive communication. Lorimar Publishing, Inc. https://rapodar.ac.in/pdf/elearn/Bus%20Com%20Unit%201%20notes.pdf https://simanaitissays.com/2016/09/30/well-yknow/ Prepared by: (Sgd.) RENANTE E. FERNANDEZ Instructor I College of Education