EVT61704 Chp 2 Sust Issues Policies Mgt.pdf

EVT61704 Sustainable Event Management Chapter 2 Sustainability Issues, Policies & Management Learning Outcomes 1. Identifying Issues 2. Sustainability Management & Policies 2 1. Identifying Issues Key issues for events with direct environmental impacts are likely to include: Air pollution, particula...

EVT61704 Sustainable Event Management Chapter 2 Sustainability Issues, Policies & Management Learning Outcomes 1. Identifying Issues 2. Sustainability Management & Policies 2 1. Identifying Issues Key issues for events with direct environmental impacts are likely to include: Air pollution, particulates, airborne litter Dust management Chemical releases and toxic residue Waterborne litter Waste and wastewater Water flow or diversion management Riparian (the interface between land and a river or stream) zone protection Turbidity and underwater noise Surface protection (trampling, vehicle movement) Avoidance or management of erosion and sediments Protection of local environment from event impacts Protection of local fauna from event impacts Snow and ice management Light and sound pollution Source: Event Sustainability Management (Jones, 2018) 3 1. Identifying Issues Air pollution, particulates, airborne litter Dust management Chemical releases and toxic residue 90% of the world’s population breathes unsafe air 16 out of top 20 most polluted countries are in Asia 30 most polluted countries are developing countries 3.7 million premature deaths per year is caused by air pollution Source: Event Sustainability Management (Jones, 2018) 4 1. Identifying Issues Waterborne litter Waste and wastewater management Turbidity and underwater noise Source: Event Sustainability Management (Jones, 2018) 5 1. Identifying Issues Water flow or diversion Riparian (the interface between land and a river or stream) zone protection Colorado river runs dry https://youtu.be/SHkBAKLFZcs Preserving Riparian Zones https://youtu.be/BwleP8u1Crs Source: Event Sustainability Management (Jones, 2018) 6 1. Identifying Issues Surface protection (trampling, vehicle movement) Avoidance or management of erosion and sediments Protection of local environment from event impacts Protection of local fauna from event impacts Source: Event Sustainability Management (Jones, 2018) 7 1. Identifying Issues Snow and ice management Light and sound pollution Light and Sound Pollution https://youtu.be/qoHliWTYMg4 What causes Avalanche https://www.conserve-energy-future.com/typescauses-effects-of-avalanches.php https://youtu.be/wFvbNKOArvY Source: Event Sustainability Management (Jones, 2018) 8 1. Identifying Issues Steps for identifying issues: 1. Confirm that adequate time is provided for planning. If insufficient time is allocated, review expectations for issues management 2. Discuss issues, impacts and solutions at project inception meetings with clients, major contractors and suppliers, as well as internally 3. Review previous a) b) c) d) e) sustainability reports documented issues and recommendations previous objectives actions plans and performance achieved 4. Communicate with all relevant stakeholders 5. Review any external requirements necessary for the event (i.e. licensing authorities, sponsors, clients) 6. Review issues distinct to the destination, venue or site 7. Use various proforma checklists and tools to identify and plan issues management Source: Event Sustainability Management (Jones, 2018) 9 1. Identifying Issues Event Types and Sustainability Impacts Category Examples Influences Purpose Business Community or cultural Entertainment Leisure / Recreation Private Organiser Event Owner ✓ The entity organizing the event Volunteer committee ✓ Decision making power Professional Organisers ✓ Organisational values Private individuals The primary purpose of the event The organiser or host Values of the organisation Subject of the event Resources and competencies Visionary workforce enthusiasm and competency Source: Event Sustainability Management (Jones, 2018) 10 1. Identifying Issues Event Types and Sustainability Impacts Category Examples Influences Setting Existing built-in infrastructure & operations Organiser’s expertise & solutions Event venues Internal facilities Greenfield sites Urban outdoors Event precincts Stadia (stadium) On/In water Mega events The size of the event as the scale of impact increase Hall mark events with scale of event Tourism events proportionate resources - staff, time and budget Large Complexity due to size, add layers of hindrances on Medium effectiveness of sustainability performance Small Micro Source: Event Sustainability Management (Jones, 2018) Size 11 1. Identifying Issues Event Types and Sustainability Impacts Category Examples Attendees Public - ticket buyers Public – free access Exclusive - Invite only Exclusive - Members Staff Academics Customers / clients Supply chain (vendors, distributors) Influences Level of control over attendees Example: Public free access events without fencing/security are the hardest to control Level of aptitude - existing interest or empathy for sustainability will enhance sustainability performance outcomes Source: Event Sustainability Management (Jones, 2018) 12 Learning Outcomes 1. Identifying Issues 2. Sustainability Management & Policies 13 2. Sustainability Management & Policies Sustainability Management – Steps to creating a Sustainability Policy Set Objectives Identify Issues Communicate Priorities Organise Resources Focus Intentions 5 Steps To Creating an Event Sustainability Policy 1. Clarify the Scope - identify at the outset what the policy will apply to set boundaries 2. Identify Issues – make it relevant by address specific problems and concerns 3. Communicate Priorities– identify stakeholders and consider various perspectives to set priorities and address issues through surveys, focus groups or evaluations 4. Organize Resources – establish available resources (time, money, people) to achieve objectives with necessary budget allocation and specified systems to monitor and measure impacts. 5. Focus Intentions - Identify goals to aim clearly so that achievements are made, prioritized and agreed to. Source:https://www.eventmanagerblog.com/sustainable-event-management 14 2. Sustainability Management & Policies Sustainability Management - Delegation of Duties Undertake delegation of duties together with issues identification and stakeholder engagement Offer an avenue for engagement and education with internal stakeholders to solicit interest and buy-in Necessary to get receptive audience to be effective Use task delegation process as collaboration and engagement opportunity with the team Ultimate goal is to get team to take on sustainability tasks voluntarily and embed into standard work practice. Use organizational chart to indicate how sustainability management is distributed amongst various departments, roles and functional areas Appoint a person/team leader to drive or coordinate and deliver various components of sustainability plan Include sustainability duties in job descriptions to ensure it is always addressed by an assigned person Include sustainability on agenda of inter-departmental meetings, or hold sustainability meetings with representatives from each functional area Source: Event Sustainability Management (Jones, 2018) 15 2. Sustainability Management & Policies Sustainability Management – Sustainability Organisation Chart.(Example) Organisation Management Sustainability Manager / Coodinator Various Departments Purchasing Transport Energy Water Waste 16 2. Sustainability Management & Policies Sustainability Management – Sustainability Manager or Coordinator Responsibilities include: Develop green policies and initiatives Set organization’s environmental goals. Operationalise plans to achieve organisation’s environmental goals Adherence to all laws and industry regulations Duties cover: research, development, and implementation of environmental policies improve the organization’s environmental impact without compromising other business goals. develop, implement and monitor organisational environmental strategies and practices Serve as Liaison to communicate sustainability plans - marketing green strategies to vendors, customers and colleagues formulate budgets for sustainability plans finding new, innovative and economically reductive ways to stay green Source:https://www.ziprecruiter.com/e/What-Does-a-Sustainability-Manager-Do 17 2. Sustainability Management & Policies Sustainability Management – Operations to cover sustainability issues Waste & Resource Recovery Recycling and composting coordination Bin stewards (staff) Mobile compost stewards Vendor liaison staff Reclamation team and waste sorters Sponsor opportunities (including producer responsibility for bottled beverages Bin audit and resource recovery accounting Water & Resource Recovery Coordinator for compost, vacuum or low-flush toilets & waterless urinals Education program for compost toilets Identify ways to recover urine for fertilizer Convert handwash to hand sanitiser Outreach for potential eco-cleaning or personal products brands Source: Event Sustainability Management (Jones, 2018) 18 2. Sustainability Management & Policies Sustainability Management – Operations to cover sustainability issues Catering Identify sustainable food options Work with vendors to create and manage menus Outreach to potential product placement brands or sponsors Identify and initiate use of appropriate serviceware Liaison with caterer/vendor for management of food waste Drinking Water Disengage drinking water sales from profit Confirm main water supply is safe to drink Setup waster refill infrastructure Promotion to attendees on bringing refillable drink containers Sell branded re-usable drinkn containers Arrange on-site directional signages to water stations Allocate staff for water refill stations and re-usable contrainers sales counters Source: Event Sustainability Management (Jones, 2018) 19 2. Sustainability Management & Policies Sustainability Management – Operations to cover sustainability issues Transport Encourage active travel (e.g. walking, cycling) Promote public transport schedules and special deals Establish paid car parks and premium car parking for full cars Promotions on carpooling and shuttle buses Carbon offsetting options Process to capture and monitor data on travel modes and distances Campsite and Resource Recovery Interactions with campers and handing out waste bags Allocate staff to recycling and composting stations Arrange donations of excess food and camping donations Allocate staff for entrance check-ins, ushers, security Appoint staff for eco-campsite, ticket sales, deposit refunds (if any) Green Zone / Precinct Coordinating with vendors and programming the content Sustainability Volunteer Coordinator Recruit and engage volunteers for various positions Source: Event Sustainability Management (Jones, 2018) 20 2. Sustainability Management & Policies Legal or Other Regulations and Codes of Practice For planning of an event, there are several legal or other regulatory requirements to adhere, which cover sustainability related issues and concerns such as: 1. Traffic 2. Water 3. Waste 4. Energy 5. Green house gases (GHGs) 6. Environmental protection 7. Safety 8. Alcohol 9. Food safety and food handling 10. Employment 11. Industry sectors Source: Event Sustainability Management (Jones, 2018) 21 2. Sustainability Management & Policies Sustainability Policy What is it? What does it do? An important tool to focus efforts on sustainability management A document for public dissemination – information to new staff and vendors, or to answer student enquiries Can be used as mission statement to indicate commitment to sustainable development Check out the examples in Readings for Chp 2 : 1) TSEC 2) Seventeen UK Source: Event Sustainability Management (Jones, 2018) 22 2. Sustainability Management & Policies A Sustainability Policy can help event planners by: 1. Clarifying priority intentions so desired returns can be achieved. It also prevents last-minute green event programs to appear as random acts that lack clear objectives. 2. Orientation of staff and vendors in how to spend time and resources. Event planners and their vendors often don’t pay enough attention to issues related to sustainability and can be challenged where sustainability requests tend to be more emergent after contracting. Sustainability policies formalize expectations, giving clear priorities to follow from the very beginning. 3. Reducing risks. As the public face of sponsors and organizations, events face many reputational risks. Event sustainability policies can become a vehicle to identify and protect against “what if” risks, such as ethical issues, irresponsible sourcing decisions, corrupt bidding processes, labor disputes and other social and environmental issues that can cause negative public relations. Source:https://www.eventmanagerblog.com/sustainable-event-management#start%20guide 23 2. Sustainability Management & Policies A Sustainability Policy - Benefits Event Organisers’ Perspective 1. Avoids Damage and Risks To Your Brand – ignoring the environmental footprint could invite criticism and unwanted questions, or even risk financial penalties 2. It can save money – through reduce and re-use practices 3. Good Practice Can Attract New Attendees and Staff - differentiate from competitors and attract new attendees who buy into green lifestyle 4. Increased Revenue Opportunities by attracting new clients and sponsors with sustainable CSR objectives or procurement criteria 5. Sustainability Improves Long-Term Success and Profitability – less dependent on resources with levy due to climate change Source:https://www.eventmanagerblog.com/sustainable-event-management#start%20guide 24 2. Sustainability Management & Policies A Sustainability Policy - Benefits Event Attendees’ Perspective 1. More convenient – by saving time and travel distance or providing ease of access through local destinations and virtual events 2. Greater Connection and Reward – it is more rewarding and worthwhile through locally sourced produce, and opportunities to get involved in local volunteering projects or give back to the destination. 3. Match Attendee Ideals – meet expectations of increasing proportion of attendees with high social consciousness to encourage participation or to return to future events. Source:https://www.eventmanagerblog.com/sustainable-event-management#start%20guide 25 2. Sustainability Management & Policies Sustainability Policy As detailed in ISO 20121, it would include: Commitment to sustainable development principles, including a statement of purpose and values of the organisation on sustainability Statement of goals or objectives regarding sustainability outcomes Description of measurement indicators on sustainable performances Information on consultation process, staff training and education of key stakeholders Commitment to observance of legal regulations Commitment to adherence of international norms of behaviour regarding sustainable development principles Commitment to continuous improvement Commitment to excellence and leadership Additionally, it would contain: An overview of key operational areas relating to the pillars of sustainability Details on how the organisation evaluate its compliance to targets, monitoring and review General observations to government or industry policies and protocols that the organisation should follow or aim to exceed, as they would impact future operations Source: Event Sustainability Management (Jones, 2018) 26 2. Sustainability Management & Policies Sustainability Management - Measurement, Reporting and Evaluation Measurement To gauge effect of sustainability management program – measure against various set goals and targets Use Triple Bottom Line approach to capture necessary segments – environmental, cultural, socio-economic Guide for Performance Report Who has interest in the content of the report? What are they interested in finding out? What are the sustainability issues specific to the event that must be reported? What is the best accepted practice within the event industry or geographic region that should be reported? What were the goals and outcomes forecasted for the event? How could indirect effect and outcomes be measured – especially the intangibles and endure in legacy? Source: Event Sustainability Management (Jones, 2018) 27 2. Sustainability Management & Policies Sustainability Management - Measurement, Reporting and Evaluation Key Issues for event managers on Enviromental Impact Measures Source: https://www.eventimpacts.com/-/media/event-impacts/downloadableresources/environmental/environmental-impacts-questions-andchecklist.ashx?la=en&hash=DA189BACF76059AA65499A636BD69A12 READING: Chp 2 Toolkit - Environmental impacts questions 28 Activities Discussion #1 Select 3 issues and discuss on ways to circumvent for a specific type of event a) b) c) d) e) f) A jazz festival in the jungle A conference in the city A company retreat onto an island A wedding by the beach A night marathon A yachting tournament 29 Activities Discussion #2 Go through the following samples of Sustainability Policies, and discuss the differences a) Chp 2 Sustainable Luxury Forum 2015 b) Chp 2 Sustainability Policy – Mosman c) Chp 2 Sustainability Policy - Seventeen Events UK 30 Activities Discussion #3 Discuss how the following will help in measuring the environmental impact of an event a) Chp 2 Toolkit - Environmental impacts questions b) Chp 2 Green Meeting Checklist 31 Activities Discussion #4 Discuss how events can help minimize impact on climate change 32