ENT121 Technopreneurship Course Manual PDF

ENT121 | TECHNOPRENEURSHIP COURSE MANUAL 10.3 MODULE 4: TOOLS FOR ENHANCING TECHNOPRENEUR ONLINE PLATFORMS 10.3.1 UNIT4: TOOLS FOR ENHANCING TECHNOPRENEUR ONLINE PLATFO...

ENT121 | TECHNOPRENEURSHIP COURSE MANUAL 10.3 MODULE 4: TOOLS FOR ENHANCING TECHNOPRENEUR ONLINE PLATFORMS 10.3.1 UNIT4: TOOLS FOR ENHANCING TECHNOPRENEUR ONLINE PLATFORMS Introduction Social media management is vital for businesses today. Tools like Hootsuite Composer simplify tasks across major platforms like Instagram, Twitter, LinkedIn, and YouTube. However, challenges persist, from maintaining engagement to navigating platform algorithms. This unit'll explore social media marketing's nuances, pros, cons, and effective strategies for technopreneurship ventures. Let's uncover its potential for business growth. 2.0 Learning Outcomes At the end of this unit, you should be able to:  Understand the importance of social media marketing in technopreneurship ventures and develop effective strategies for leveraging social media platforms to achieve business objectives. 3.0 Social Networking Sites and Platforms for Companies 3.0.1 Hootsuite Organising, scheduling, optimising, and monitoring social media postings are just a few of the tasks that Hootsuite Composer's comprehensive platform manages. It also makes preparing and posting material on Instagram, Twitter, LinkedIn, Another invaluable resource YouTube, and other channels simple. for businesses is the Hootsuite Inbox, With Hootsuite, you can quickly reuse your top-performing consolidating social media messages from various articles, find and fix typos, add branded images, and get platforms into one interface, insightful suggestions for the best hashtags to use and when to simplifying customer support and communication. post. One more incredibly useful tool for businesses is the Hootsuite Inbox. Regardless of the platform, Inbox unifies all social media 46 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL messages and conversations into a single interface. Hootsuite Inbox makes customer support and discussions easier. It lets you quickly respond to inquiries and track a person's past interactions with your company, so you never have to leave a client hanging. 3.0.2 Canva For creating distinctive and branded visuals, Canva is the ideal choice if you work alone or with a small social team and do not have access to a graphic designer. There's a good reason why social media marketers embrace it. With Canvas templates and easy-clicking and dropping design features, someone with no experience in graphics can produce beautiful images and videos. Go to this URL You may quickly upload using the assets you created directly in Composer once you subscribe to a Hootsuite account. 3.0.3 Grammarly Mistakes in posts can make them appear careless and unclear. Grammarly can assist with proofreading, as shown in the figure: 47 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL In addition to helping with spelling and grammar correction, the AI technology can also assess material for clarity and tone. Grammarly has even added text-generation and brainstorming functions in their most recent upgrades. Go to this URL 3.0.4 Google Data Google Analytics is initially free to use, but it is also essential. Google Analytics will be quite helpful for monitoring and assessing your company's traffic goals. Would you like to showcase how your social media and internet presence has been effective? Analytics is available to help. 48 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL Google Analytics gathers data on various issues, including demographics, traffic sources, leads that convert, and visits to certain pages. One of the most often used tools for digital marketers is Google Analytics. 3.0.5 Brandwatch If your company is large, you should use Brandwatch's capabilities. When gathering market data and measuring brand emotion, Brandwatch is just outstanding. 49 Covenant Centre for Open and Distance e-Learning  ENT121 | TECHNOPRENEURSHIP COURSE MANUAL The unified platform provided by the enterprise-level solution gives marketers access to priceless industry data. You can easily track brand performance measures and dive into customer insights with Brandwatch. One of its best features is that it integrates seamlessly with Hootsuite, a social monitoring platform for businesses that is powered by Brandwatch and known as Hootsuite Insights. Use Hootsuite to manage your social media presence and save time. You can locate relevant conversions, schedule content, interact with the audience, track outcomes, and more from a single dashboard. 3.1 Benefits and Drawbacks of Social Media Marketing (SMM) Benefits With the emergence of online advertisement, there are now additional benefits. These online platforms provide an effective way to engage and communicate with many people, which helps to increase company visibility and recognition. Digital connections with customers can improve viewer interactions and promote brand loyalty. This is more appealing to smaller or newly established businesses because it is Digital connections with frequently less expensive than conventional promotional customers enhance techniques. interactions and foster brand loyalty, especially for small Additionally, there are several advantages to social media businesses due to cost- effectiveness. Social media promotion, including links to your networking site profile. It can facilitates real-time feedback aid in raising exchange rates and increasing website traffic. and targeted marketing. Furthermore, social media offers a real-time platform for consumer opinion collection, facilitating quick engagement and conversation. A further advantage of online marketing is its precise and broad ability. Admires, feedback, shares, and other forms of social media interaction may assist businesses to increase participation and attract a wider audience. This is particularly important because numerous individuals exchange information among close companions who could be different viewers. On the contrary, social networking sites offer 50 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL organisations a range of marketing choices that let them provide audiences with information specifically catered to their interests, practices, and backgrounds. In-Text Question (ITQ) How can businesses mitigate the risks associated with social media marketing? In-Text Answer (ITA) Businesses can mitigate risks by actively monitoring and responding to feedback, staying updated on platform changes, diversifying marketing strategies, investing in social media management tools, and focusing on providing genuine value to their audience. 3.2 Negative Aspects Online marketing has not been without difficulties and issues despite its numerous advantages. Building a successful online presence takes a lot of work; entrepreneurs must publish material and interact frequently. A successful social media advertising campaign requires a deep understanding of every marketplace available and the ability to create captivating material, analyse data, and make intelligent conclusions using the results. Since each system is unique, it often must be understood separately. Also, predicting and maintaining achievement might be difficult because social media firms regularly change their rules and procedures. Social media facilitates better user engagement and gives people a public forum to express their concerns and thoughts. This may unknowingly spark an open conversation that, if handled poorly, may jeopardise the business's credibility. Organisations lacking a lot of influence or recognition are trapped, pulling in ineffective users and producing barely any prospects due to how much they rely on social networks to market their business. 51 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL Lastly, it might prove difficult to calculate the exact value you'll get from digital marketing. Since online advertisement usually entails monitoring several indicators, analysing huge, complex data sets, and making predictions about possible consumer conduct, determining this approach's effectiveness and profit on investment can be difficult. 3.2.1 Pros  It may make it simple for businesses to increase brand recognition and provide them with more affordable options and excellent visibility.  Possibly used to boost real-time feedback and website traffic  Able to be used for focused or particular interactions 3.2.2 Cons  It could take a while to set up and maintain.  It could be erratic because different platforms might have different algorithms , which can lead to unfavourable comments being made public.  It could be challenging to completely comprehend the ROI. 3.3 Self Assessment 1. How can social media marketing benefit my business? 2. What are the drawbacks of social media marketing? 3.4 Summary Social media marketing plays a pivotal role in the success of technopreneurship ventures, offering a dynamic platform for engagement, brand building, and customer acquisition. In the rapidly evolving landscape of entrepreneurship, leveraging social media effectively can lead to significant competitive advantages. Here's a concise summary of the key points: 52 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL 1. Amplified Reach: Social media platforms provide technopreneurs with unparalleled access to a global audience, enabling them to amplify their reach beyond traditional marketing channels. 2. Cost-Effectiveness: Social media marketing is often more cost-effective than traditional advertising methods, particularly for start-ups and small businesses with limited budgets. It allows technopreneurs to achieve substantial exposure with minimal financial investment. 3. Targeted Advertising: Social media platforms offer advanced targeting options, allowing technopreneurs to tailor their marketing efforts to specific demographics, interests, and behaviours. This precision targeting increases the efficiency and effectiveness of marketing campaigns, resulting in higher conversion rates. 4. Brand Building: Consistent and strategic use of social media helps technopreneurs establish and nurture their brand identity. Technopreneurs can cultivate a loyal following and differentiate themselves from competitors by engaging with their audience, sharing valuable content, and showcasing their unique value proposition. 5. Customer Engagement: Social media facilitates direct communication between technopreneurs and their customers, fostering deeper relationships and enhancing customer satisfaction. Technopreneurs can demonstrate their commitment to customer service and build trust with their audience by actively engaging with followers, responding to inquiries, and soliciting feedback. 6. Data Analytics: Social media platforms provide robust analytics tools that enable technopreneurs to track the performance of their marketing efforts in real time. By monitoring key metrics such as engagement, reach, 53 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL and conversion rates, technopreneurs can refine their strategies and optimise their campaigns for maximum impact. 7. Adaptability: The dynamic nature of social media allows technopreneurs to quickly adapt to changing market conditions and consumer preferences. By staying agile and responsive, technopreneurs can capitalise on emerging trends and capitalise on new opportunities. 3.5 Self-Assessment Exercise 1. How can social media marketing benefit my business? 2. What are the drawbacks of social media marketing? 3.6 Conclusion In conclusion, social media marketing is an indispensable tool for technopreneurs seeking to establish a strong online presence, connect with their target audience, and drive business growth. By harnessing the power of social media effectively, technopreneurs can elevate their brand, expand their reach, and achieve sustainable success in today's competitive marketplace. 3.73.7 Unit Activities Proposal Development: Based on their research, teams should develop a comprehensive proposal that includes:  Clear objectives and goals for their project. Strategies for integrating entrepreneurship, social media marketing.  Detailed plans for implementation, including resource allocation and timeline.  Consideration of ethical and legal implications.  Measures for evaluating the success of their proposal. (Should be completed within a week) 3.8 Tutor-Marked Assignment 54 Covenant Centre for Open and Distance e-Learning ENT121 | TECHNOPRENEURSHIP COURSE MANUAL  What are some effective strategies for social media marketing in technopreneurship?  Submit your responses to the dropbox for grading. 55 Covenant Centre for Open and Distance e-Learning