SOCIAL MEDIA MANAGEMENT & CONTENT CREATION (1).pdf

SOCIAL MEDIA MANAGEMENT YOUR JOURNEY STARTS HERE HERE’S WHAT WE’LL BE COVERING… In this session, we’ll be discussing the following items: INTRODUCTION TO SOCIAL MEDIA MARKETING What exactly is Social Media Marketing and why is it important to businesses? 2 TYPES OF SOCIAL MEDIA MARKETING What...

SOCIAL MEDIA MANAGEMENT YOUR JOURNEY STARTS HERE HERE’S WHAT WE’LL BE COVERING… In this session, we’ll be discussing the following items: INTRODUCTION TO SOCIAL MEDIA MARKETING What exactly is Social Media Marketing and why is it important to businesses? 2 TYPES OF SOCIAL MEDIA MARKETING What are the two types of Social Media Marketing typically utilized by Social Media Managers and Digital Specialist? BUILDING YOUR SOCIAL MEDIA ACCOUNTS What are the steps you need to consider when creating a branded account? SOCIAL MEDIA ADVERTISING What can you do to boost your page’s visibility? CONTENT CREATION How can you create effective content? I’M INAH I produce content for both TV and digital platforms. “Social media is about the people. Not about your business. Provide for the people, and the people will provide for you." MATT GOULART 01 INTRODUCTION Connect & Create Content Marketing is the science of selling goods and services to a specific target audience. How can I show my potential customers the value of my goods and services? CRAFTING A MARKETING STRATEGY AUDIENCE RESEARCH CREATE MESSAGE IDENTIFY CHANNELS EVALUATE IMPACT SOCIAL MEDIA MARKETING A form of digital marketing that uses social networking platforms or websites to promote a product or service. TWO TYPES OF SOCIAL MEDIA MARKETING ORGANIC PAID Social media activities that businesses can engage in without paying any fee. Advertising on social media platforms to strengthen organic presence. SOCIAL MEDIA PLATFORMS NETWORKING MESSAGING DISCUSSING Facebook Instagram Tiktok YouTube X/Twitter LinkedIn Snapchat Pinterest WhatsApp Messenger Telegram Discord Reddit Quora Good Reads Twitch Deviant Art 02 BUILDING YOUR ONLINE PRESENCE Branding | Content | Effectivity CREATE A STRONG BRAND PRODUCTS OR SERVICES CONNECTION PRINCIPLES OR VALUES LOCATION WORDS/LANGUAGE STORIES LOGO, COLORS, IMAGES EPIC BRAND FRAMEWORK E XISTENCE – How the business started P PURPOSE – Why do you what you do I DENTITY – The visual looks and feel [logos, images, palettes] C CONNECTION – Brand connection through words META 03 CREATING CONTENT Social media is where the people are where convesations are happening LET’S CREATE CONTENT 80% of your content should provide value to your audience – educational, entertaining, problem-solving. Product selling and promotions should only be 20%. q Increase Brand awareness q Provide Value q Connect with Customers q Conversion LET’S CREATE CONTENT Content pillars are broad topic or theme that serves are the central focus of your content. This will help you organize and structure your content. Educational Entertaining Inspirational Promotional Market Update Behind-thescenes Client Testimony and stories Property Listings Community stories Services Neighborhood insights FAQs Note: It’s important that the topics under your pillars should be based on your audience’s interests. LET’S CREATE CONTENT Content calendar will help your organized and consistent. You can utilize google sheet to lay your plan on a monthly and weekly basis. You can also identify which topics fall under a pillar. In your weekly calendar, you can add the link to the posting (images, graphics, video), social media channels, captions, and notes for comments and remarks CONTENT SAMPLES Carousel posts – informative, educational META CONTENT SAMPLES Product-related posts META CONTENT SAMPLES Product-related posts META CONTENT SAMPLES Reels META CONTENT SAMPLES Long form META EVALUATING CONTENT Did my posts do well? Awareness: Number of followers, total reach, impressions Engagement: Likes, Shares, Commented, clicks Conversion: Sales, app downloads, website visits, leads SCENARIOS: High likes but Low comments – Ask a few questions High likes but no clicks – Add a call to action High Reach but low engagement – Followers are not interested High engagement but low reach – Build your following 04 SOCIAL MEDIA ADS Why you should run ads in your social media accounts SOCIAL MEDIA ADVERTISING ADVANTAGE FIVE COMPONENTS FOR AN AD Audience based messages Target audience Create interactive and engaging ads Copy Test and optimize Creative Smart Algorithm Call to action According to budget Landing page 05 HELPFUL TOOLS & SOFTWARE Tools and software to use for creating content HELPFUL TOOLS CapCut for video editing – can be used through mobile or desktop CHAT GPT for topics, captions, and research, textbased content generation Canva is mostly used graphics design but also a good source for stock images, footages, and animated elements Airtable for tracking your content. Similar to google sheet. For YouTube SEO, thumbnail and content optimization. Similar to VIDIQ HOMEWORK Create a month-long content calendar for your client. Your client Luxury Real Estate Agent. Her target market are high-ticket clients. Your calendar should include: • Content Pillars • Month-long overview of content • Week-long content with caption, graphics, or reel. • Your Week-long content calendar should include: 1 Reel, listing post, and an informative carousel post on a particular topic related to your client. Q&A 04 Ask me anything