EmpTech 2nd Quarter Reviewer PDF

EMPOWERMENT TECHNOLOGY REVIEWER  The term multimedia was coined by a singer and artist singer Bobb Goldstein in 1966.  Goldstein produced the term to describe the technical nature of his entertainment.  Until came 1993 wherein Tay Vaughan declared the definition in his book entitle...

EMPOWERMENT TECHNOLOGY REVIEWER  The term multimedia was coined by a singer and artist singer Bobb Goldstein in 1966.  Goldstein produced the term to describe the technical nature of his entertainment.  Until came 1993 wherein Tay Vaughan declared the definition in his book entitled “Multimedia: Making it Work”. Multimedia - integration of text, sound, graphics, animation and video into a single unit. Interactive Multimedia - means that the user or audience has control over the program or presentation. WYSIWYG - What You See Is What You Get. GUI or Graphical User Interface - is a digital interface in which a user interacts with graphical components such as icons, buttons, and menus. In a GUI, the visuals displayed in the user interface convey information relevant to the user, as well as actions that they can take. Vodcast - a series of videos streamed online that is available on the internet for downloading to mobile devices. Key Drivers of Social Change: 1. Technology: Advances in technology have historically catalyzed social change. For example, the Industrial Revolution radically transformed work, migration patterns, and family structures. 2. Cultural Movements: Social movements advocating for civil rights, gender equality, environmental justice, and LGBTQ+ rights have driven significant societal shifts. These movements often work toward challenging existing power structures, redefining social norms, and promoting greater inclusivity. 3. Economic Factors: Changes in economic systems, such as the transition from feudalism to capitalism or shifts from manufacturing economies to information economies, can deeply impact social structures, class dynamics, and opportunities for individuals. 4. Political and Legal Changes: Laws and policies can enact or respond to social changes. For instance, the legalization of same-sex marriage or the passing of laws protecting workers' rights 5. Globalization: Increased interconnectedness between nations and cultures can lead to social change by spreading ideas, products, and cultural practices across borders. 6. Demographic Changes: Shifts in population, such as aging populations, urbanization, or immigration, can alter the social landscape, creating new challenges and opportunities for societies to adapt to changing needs. 7. Environmental Factors: Natural disasters, climate change, and resource scarcity can also drive social change by forcing communities and governments to adapt to new realities. Environmental movements, in particular, have led to changes in both policy and personal behavior. Types of Social Change: Gradual vs. Revolutionary Change: Some social changes happen slowly and incrementally over time, like the slow shift in gender roles over the past century. Others happen more rapidly and radically, as seen in revolutions or wars that can overthrow entire social and political systems. Progressive vs. Conservative Change: Progressive change often seeks to advance social justice, equality, and rights for marginalized groups. Conservative change tends to emphasize the preservation or return to traditional values and structures, often resisting rapid or radical shifts. Planned vs. Unplanned Change: Planned social change is typically orchestrated by organized movements or policymakers (e.g., social reforms or civil rights legislation), while unplanned change can occur through shifts in public opinion, economic crises, or unforeseen events. Planning And Conceptualizing Social Advocacy 1. Identifying the Issue: Clearly define the social problem you want to address. Research its causes, effects, and the population affected. 2. Setting Goals: Establish specific, measurable, achievable, relevant, and timely (SMART) goals that outline what you want to achieve through your advocacy efforts. 3. Target Audience: Identify the key stakeholders, including decision-makers, community members, and organizations that can support or oppose your cause. 4. Message Development: Craft clear, compelling messages that resonate with your target audience and communicate the urgency and importance of the issue. 5. Strategy Formulation: Decide on the methods and tactics for advocacy, such as public campaigns, grassroots organizing, lobbying, or partnerships with other organizations. 6. Resource Allocation: Determine what resources (time, money, personnel) are needed to implement your advocacy plan effectively. 7. Implementation: Put your plan into action, engaging stakeholders and mobilizing supporters. 8. Monitoring and Evaluation: Assess the effectiveness of your advocacy efforts and make adjustments as needed. Evaluate both process (how you did it) and outcome (the impact achieved). Information graphics or Infographics - are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract viewers' attention. Parts of an Infographics  THE CONTENT - This includes the text statistics, time frames and references  THE VISUAL - This refers to the colors, graphics and icons used in designing the infographics.  THE KNOWLEDGE - This refers to the facts and conclusions to convey the overall message or story. Elements of a Concept Paper for Social Advocacy 1. Title Page > The title of your concept paper will serve a lot in terms of getting the audience interest, so make sure to have a short but a catchy and interesting title of your chosen topic. 2. Introduction This element of concept paper serves as the most important part of your concept paper. 3. Purpose You need to make a strong atmosphere of purpose. 4. Description/solution This element of concept paper includes all the necessary information, data and details about your project. This element talks about the steps and procedure on how you will do things properly. 5. Support This element of concept paper contains your budget needed for the project. 6. Contact Information The element of concept paper that includes information on how the you can be contacted. Principles In Creating Infographics 1. Be unique 2. Keep it simple 3. Be creative and bold 4. Less is more 5. The fortune is in the forwarding Importance Of Infographics  Can easily catch your audience attention  Can increase your brand awareness  Can make your content viral  Can increase your search marketing results  Can increase your subscribers and followers  Portable and easily embeddable  Can make your content more understandable  Can expand beyond digital marketing  Position you as an expert  Common Types of Infographics  List Infographic: Purpose: Organizes information in a list format. Best Use: Summarizes key points or steps in a clear and concise manner.  Comparison or Versus Infographic: Purpose: Compares two similar things. Best Use: Highlights differences and similarities between the subjects.  Flowchart: Purpose: Guides readers through choices to reach a specific answer. Best Use: Provides personalized answers and shows how different scenarios can lead to the same conclusion.  Visual Article: Purpose: Enhances written content with visuals. Best Use: Reduces text and makes articles more engaging and enjoyable.  Maps: Purpose: Displays data trends based on geographic locations. Best Use: Visualizes information in relation to specific areas or regions.  Timeline: Purpose: Shows events in chronological order. Best Use: Illustrates the progression of events over time.  Data Visualization Purpose: Presents data and statistics visually. Best Use: Makes complex data easier to understand at a glance. Key Points On Making Your Concept Paper 1. Rise with a concept topic or idea that you are genuinely interested. 2. Write down the questions associated the topic or idea you have chosen. 3. Create a possible solution from each of the questions that you have developed. 4. Classify what kind of data you need that will answer your questions and identity how will gather the information needed. 5. Identify how you will analyze, interpret, and present the overall data you gathered. Steps in Infomercial Script Writing 1. Brainstorming gathering different ideas to come up with the perfect one is what we could brainstorming. 2. Make An Outline start an outline towards the goal. an outline can help in organizing thoughts, save time and facilitates in writing faster. > Opening Hook (15-30 seconds) > Introduction to the advocacy (30-60 seconds) > Explanation of Benefits (60-90 seconds) > Audience Testimonials (60 seconds) > Call to Action (30-45 seconds) > Reinforce Key Benefits (15-30 seconds) > Closing (15-30 seconds) > End with a Strong Memorable Statement (Optional) 3. Write The First Draft. after you have come up an idea and written an infomercial outline, you are now ready to start writing with your first draft. 4. Finalize The Script Following The First Draft, Re-Read It And Make Some Revisions With The Sentence Structure, Grammar, And Spelling Errors. 5. Visualize And Time The Material the script written comes alive, being acted or dramatized and timed. MAKING AN OUTLINE 1. Opening Hook (15-30 seconds) 2. Introduction to the advocacy (30-60 seconds) 3. Explanation of Benefits (60-90 seconds) 4. Audience Testimonials (60 seconds) 5. Call to Action (30-45 seconds) 6. Reinforce Key Benefits (15-30 seconds) 7. Closing (15-30 seconds) 8. End with a Strong Memorable Statement (Optional)