DT Session 6 - Test PDF

Module 1: Design Thinking – Session 6 September 25, 2024 – October 16, 2024 Rama Maher  Phase 5: Test – Introduction Test Phase Methods – Overview Session 5 Agenda Quiz Business Ideas Q&A Design thi...

Module 1: Design Thinking – Session 6 September 25, 2024 – October 16, 2024 Rama Maher  Phase 5: Test – Introduction Test Phase Methods – Overview Session 5 Agenda Quiz Business Ideas Q&A Design thinking is a human- centered approach to problem-solving that involves understanding user User Interviews Empathy Maps needs, redefining problems, and Understand creating innovative solutions through users and their Personas iterative processes. needs through Journey Maps observation, 1 interaction, and immersion Empathize POV Statements 5 Whys Synthesize the 2 5 Test prototypes with Observational studies HMW statement findings from the Define Test users, gather Interviews empathize phase feedback, and into a clear problem Surveys and Questionnaires refine the statement solution Usability Testing 3 4 Ideate Prototype Generate a wide Brainstorming range of ideas Mind Mapping and potential Dot Voting solutions SCAMPER Create tangible Paper Prototyping Impact Effort Matrix representations of Wireframes ideas to explore and evaluate them 3D Prototyping Interactive prototypes Phase 5: Test - Introduction Test Phase - Introduction The Test phase of Design Thinking focuses on validating assumptions, refining solutions, and aligning the prototype or minimum viable product (MVP) with user needs and market demands. During this phase, entrepreneurs actively engage with users to gather feedback, test functionality, and identify areas for improvement. Testing provides critical insights into whether the initial idea or prototype can evolve into a viable business opportunity, enabling entrepreneurs to pivot, persevere, or refine their concepts before a large-scale launch.  Test Phase – Key Elements User Feedback Collection: Presenting prototypes to potential users or early adopters to observe how they interact with the product. This feedback is essential in identifying pain points, understanding user behaviors, usability issues, and determining whether the product meets the target audience's needs and solves real problems. Prototype Evaluation: Seeing if their solution works as intended and if users experience the value proposition they have envisioned, as well as whether the product's features and design serve the target audience. The prototype should be tested for functionality, desirability, and usability, whether low or high fidelity. Learning from Failures and Iterating: Refining solutions based on user insights, and making adjustments to features, design, or even the overall business model. This iterative process reduces the risk of launching a product that does not meet market needs, is incomplete or misaligned. Test Phase – Key Elements Validating Market Fit: Validating that the solution addresses real customer pain points and fits within the market's demand. Entrepreneurs determine whether the product is worth pursuing further – in terms of genuine market need and users’ willingness to adopt the product - or needs a pivot based on user reactions and behaviors. Building Confidence for Launch: As testing and iterations progress, entrepreneurs build confidence in their product, ensuring it aligns with customer expectations and is ready for a broader release or investment. Testing provides assurance that the solution is refined, functional, and ready for market introduction. Testing Methods Test Phase Methods - Overview User Testing: Observing how users interact with the prototype in a controlled environment or real-world setting. Entrepreneurs can gather insights into user experience, pain points, and whether the solution is achieving its intended goals. These observations help prioritize changes and improvements in subsequent iterations. A/B Testing: This involves comparing two versions of a product, feature, or design to determine which one performs better with users. It is useful for refining specific features or design elements by offering a clear, data-driven comparison. The version that resonates more with users (in terms of clicks, purchases, or other KPIs) helps entrepreneurs make informed decisions about which version to move forward with.  Test Phase Methods - Overview Usability Testing: This focuses on how intuitive and user-friendly the product is, aiming to uncover whether users can easily navigate the product, understand its functionality, and complete tasks without frustration. Entrepreneurs observe ease of use and areas where users might get stuck or confused. The feedback helps highlight which features are intuitive and which need to be reworked to improve the overall user experience. Surveys and Interviews: Surveys allow entrepreneurs to reach a broader audience and collect quantitative data on aspects such as product appeal, usability, or feature requests. In contrast, interviews provide deeper, more nuanced feedback by allowing users to explain their thoughts, emotions, and experiences in detail, gathering feedback on user satisfaction, preferences, pain points and other qualitative insights. Observational Studies: They involve watching how users interact with the product or prototype in a natural setting without interference or direct questioning, allowing entrepreneurs to gather unbiased insights into user behaviors, decision-making processes, and pain points that users may not consciously express in surveys or interviews. They are valuable for understanding the unspoken dynamics of user interaction with the product. Quiz