DT 1 2024 Design Thinking PDF

Innovation and Technologies for Health Sciences (ITHS) Design Thinking – Understand and Empathize Dr. Homero Rivas Week 8: Learning objectives Discover data collection techniques Deep dive into conducting interviews Deep dive into observing people...

Innovation and Technologies for Health Sciences (ITHS) Design Thinking – Understand and Empathize Dr. Homero Rivas Week 8: Learning objectives Discover data collection techniques Deep dive into conducting interviews Deep dive into observing people Design Thinking 1: Understand and empathize 2 Human-Centered Design 3 Where and how to start? 4 “A” Design Thinking Process Iterate Problem Presentations definition Prototype Understand Ideate Define & Empathize Test Diverge Converge Iterate Problem space Solution space 5 Design Thinking Journey Map (DTJM) Methodology to apply the concept of Design Thinking and HCD Built with Design Thinking users, learners, practitioners and researchers Aims to guide users throughout a Design Thinking project Tells you what to do, how to do it and when It can be used alone, but work better as a communication tool in a team Step 1: Understand and Empathize Iterate Problem Presentations definition Prototype Understand Ideate Define & Empathize Test Iterate 8 Step 1: Understand and Empathize Identify all stakeholders involved Get familiar with the topic Understand Understand what the stakeholders Display on the & Empathize do and identify their needs DTJM’s board Embody the end-users Share what you have leanrt 9 Step 1: Understand and Empathize Step 1: Understand and Empathize Identify all stakeholders involved Get familiar with the topic Understand Understand what the stakeholders Display on the & Empathize do and identify their needs DTJM’s board Embody the end-users Share what you have leanrt 11 Skateholder Map Just a generic example Health insurances Hospitals / clinics Government Information systems Patients and their families Pharmaceuticals and their sales channels Medical equipment 13 Step 1: Understand and Empathize Identify all stakeholders involved Get familiar with the topic Understand Understand what the stakeholders Display on the & Empathize do and identify their needs DTJM’s board Embody the end-users Share what you have leanrt 14 Literature search LITERATURE SEARCH Aut hors Dat e Goal s Met hod Findings Step 1: Understand and Empathize Identify all stakeholders involved Get familiar with the topic Understand Understand what the stakeholders Display on the & Empathize do and identify their needs DTJM’s board Embody the end-users Share what you have leanrt 17 Do not guess. Ask, listen and look What user research helps to reveal 18 Three ways to gain understanding and empathy Immersion (Experiencing) What people experience Interviews and survey (Listening) Observation (Looking) What people say they do What people do 19 Start with empathy The ability to see the world through other people's eyes; physically, mentally and emotionally. 20 21 Three ways to gain understanding and empathy Immersion (Experiencing) What people experience Interviews and survey (Listening) Observation (Looking) What people say they do What people do 23 Interviews – WH questions Context, environment Where? Who? Human Factors Interactivity When? Why? Meaning Activities, tasks, functions What? How? Semiotics, communication 24 Survey – WH questions Questions and things to avoid Binary questions (yes/no): “Do you like this option better than other one?” Hypothetical questions: “What would you do if…” → Observe or practice instead Rating on a scale: “How much do you like it from 1 to 5?” Suggesting answers: “Would you say it is rather X or Y?” Landay 2019 26 Three ways to gain understanding and empathy Immersion (Experiencing) What people experience Interviews (Listening) Observation (Looking) What people say they do What people do 27 Understand and Empathize Three ways to gain understanding and empathy Immersion (Experiencing) What people experience Interviews (Listening) Observation (Looking) What people say they do What people do 29 30 …observations Always document! 31 A group member does not participate? Contact Dr. Yacine immediately. We will deal with the situation accordingly Any questions?