Hotel and Tourism History PDF

Cesar Ritz - General manager of the Savoy Hotel in London, one of the most famous and luxurious hotels in the world. He made the hotel a cultural center for high society. The Ritz name is synonymous with refined, elegant hotels and service. At present the Ritz-Carlton hotels bear his name. Ellswort...

Cesar Ritz - General manager of the Savoy Hotel in London, one of the most famous and luxurious hotels in the world. He made the hotel a cultural center for high society. The Ritz name is synonymous with refined, elegant hotels and service. At present the Ritz-Carlton hotels bear his name. Ellsworth Milton Statler - Premier hotelman of all time. He brought a high standard of comfort and convenience to the middle-class travelers at an affordable price. He was the first to put telephones and radios in every guest room together with full-length mirrors, built-in closets, and a special faucet for ice water. Conrad Hilton - ''the biggest man in the world''. He was described by the New York Times as the ''master of hotel finance''. He was careful not to over-finance and had a flawless sense of timing. In 1954, he formed the first major chain of American hotels -- a group of hotels which followed standard operating procedures. Thomas Cook - recognized as the first professional travel agent. He was the founder of the world's first travel agency. He is credited for making world travel possible for the middle class. The phrase ''Cook's tour'' is still used at present to refer a tour that goes to many places and stops briefly at each place. Howard Dearing Johnson - pioneer of brand leveraging. He was one of the first to introduce franchising in the 1930s. At present, Howard Johnson is one of the famous names in the restaurant and hotel business. J. Willard Mariott - founded the Marriott Corporation which has continued to be an important asset to the hospitality industry. Through his strong faith and determination, J. Willard Marriott began with a root-beer stand which was founded by necessity and built it into a multibillion-dollar industry. Ray Kroc - most financially successful of all hospitality entrepreneurs. He founded the McDonald's Corporation, a multi billion dollar industry, through his strong dedication, organizational skills, perseverance, and incredible aptitude for marketing. Kroc developed several operational guidelines such as Quality Service Cleanliness and Value or QSC&V. Kroc's motto, ''never be idle a moment'' was also incorporated into the business. Isadore Sharp - A first-generation Canadian, was the founder of Four Seasons Regent Hotels, the world's largest hotel chain and multimillion-dollar global hotel empire. The success of the Four Seasons Regent Hotels is largely due to the drive, determination, and persona; taste and style of Isadore Sharp. Ruth Fertel - founder of Chris Steak House, the largest upscale restaurant chain in the United States. It has 59 operations -- 54 in the US and Puerto Rico and five internationally. It sells more than 11,000 steaks daily with gross income of two hundred million dollars a year. Because of this volume, Ruth Fertel is the most successful woman restaurateur at present. ORIGINS OF TOURISM AND HOSPITALITY IN THE PHILIPPINES Tourism and hospitality in the Philippines began when the original inhabitants of the country roamed around in search of food. Inter-tribe travel occurred, although the mode of travel was crude. Recognizable form of tourism and hospitality was discovered by Ferdinand Magellan and when galleons or wooden boats sailed between Mexico and the Philippines during the galleon trade. During the American occupation of the Philippines, Americans were able to reach Manila after two weeks on board the Pan-American Airways air-clippers. In the 1920s, the steamship and the airline pioneers, the ''China Clipper'' and the ''Manila Clipper,'' brought some passenger to Manila via Hong Kong. There were only few tourist attractions: Manila, Pagsanjan Falls, Laguna Lake Tour, Tagaytay and Taal Volcano, Mt Mayon tour, Legazpi tour, Baguio City, and Banaue tour. Other popular tours in the South in the 1920s were Cebu City and Zamboanga City. Tourism in the Philippines was difficult to track before World War II due to the lack of statistical records. However, in 1947, tourism began to flourish with the introduction of steamship and airline services from other countries, thus, giving impetus to tourism and hospitality. In 1952, the first tourism and hospitality association in the Philippines was organized: Philippine Tourist and Travel Association (PTTA), to put together all existing travel establishment serving both domestic and international travelers. The PTTA was funded by the government to promote the country's tourism and hospitality industry. Later, the government organized the Board of Travel and Tourist Industry (BTTI) to regulate, supervise, and control the tourist industry and to subsidize the PTTA as its promotional arm. In the late 1950's, more hotels and restaurants and entertainment facilities were established. 1972: after declaration of martial law, tourism and hospitality in the Philippines prospered; due to favorable conditions, such as safety of tourism and hospitality, better services and sanitation facilities, more financial support from the government, and the vigorous cooperation of the private sector. Tourism and hospitality in the Philippines at present are the result of the continues development and promotion of tourism and hospitality from 1950 to present. However, the growth in the tourism and hospitality industry is not that great compared to our neighboring countries in terms of tourist arrivals.