DEV COMM. PDF

REVIEWER IN DEVELOPMENT COMMUNICATION **Chapter 1: Societal Problems** **Third World Legacy -** the problems of the previous generations are still the same problems faced by the present generation. **Cold War Era** - happened between the years 1947-1951. United States vs. Soviet Union. **First w...

REVIEWER IN DEVELOPMENT COMMUNICATION **Chapter 1: Societal Problems** **Third World Legacy -** the problems of the previous generations are still the same problems faced by the present generation. **Cold War Era** - happened between the years 1947-1951. United States vs. Soviet Union. **First world** - this term referred to countries aligned with the Western bloc, led by the United States and its NATO allies. - **Second World** - referred to countries aligned with the Eastern bloc, led by the Soviet Union. These countries were generally socialist or communist in political ideology. **Third World** - countries that did not align with either of the superpower blocs during the Cold War. - - **1970's** - the term 'Third World' has been replaced by a more politically correct term "Developing Countries". **Developing Countries** - this term is commonly used to describe nations that are in the process of industrialization and economic growth. **Underdeveloped Countries** - this term is sometimes used interchangeably with 'Developing Countries', but it can carry a more negative connotation. **Development Indicators** - - - **Measuring Development; two major institutions measure development** - - - - - - **Societal Problems** 1. - 2. 3. - - 4. - 5. 6. 7. **The DevCom Response** - development communication grew in response to these societal problems. One of its underlying assumptions is that these problems may be traced to root causes and they may in turn be remedied by information and communication. **Chapter 2: Underdevelopment Problematique** **Daniel Lerner** - this policy scientist introduced the phrase "vicious cycle of poverty" in the mid 1960's. - **Characteristics of Societal Problems** - - - - **Problematique Map -** problematique means a complex cluster of problems that are so virulent in nature that they can recur every so often. - - **Subordinate Influential Factors** - symptoms. **Superordinate Influential Factors** - root causes. **Steps in Doing the Problematique Method:** 1. 2. 3. 4. CHAPTER 3 \| **Paradigm -** a way of explaining things, a school of thought, a perspective, a particular model of reality adopted by a scientist or theoretical when conducting an inquiry. **Different Paradigms** 1. **Root cause**: technological backwardness **Solution**: adapting new technology 2. **Root cause**: unsound economic policies **Solution**: sound fiscal and monetary policies - - 3. **Root cause**: existing social orders **Solution**: revolution / devolution - - 4. **Root cause**: values as people **Solution**: change values for the better CHAPTER 4 \| **FIRST DEVELOPMENT DECADES** Started in **1960's** measure of dev't is GNP. Development was a desired goal or end state for countries in Asia, Africa, and Latin America. - - **Gross National Product** (GNP) - the total money value of the goods and services produced by a country in a given year. **Developing** - became a substitute for "underdeveloped" in spite of recorded increases in GNP, there seemed to be very little improvement among the poor. **Trickle Down Effect** - would spread the benefits of economic development to every stratum of human society including the "poorest of the poor". - - - **SECOND DEVELOPMENT DECADE** Started in the **1970's** measure of devt' is man. Paradigm shift in perspective from the 'economic' to the '**humanistic'**. - - **Indicators for development are**: - - - - **THIRD DEVELOPMENT DECADE** Started in the 1980's measure of devt' is a landmark concern. Widespread disillusionment on the slow pace and frustrations in development work. Characterized by further refinements and focus. Realignment of priorities. **Landmark Concerns**: - - - - - CHAPTER 5 \| **SUSTAINABLE DEVELOPMENT GOALS** (SDG) 1. - 2. - 3. - 4. - - 5. - 6. - 7. - - 8. - 9. - 10. 11. 12. - 13. - 14. - 15. - 16. - 17. CHAPTER 6 \| **DEVELOPMENT COMMUNICATION DEFINITIONS** **Development Communication** - is communication with a heart. **Historical Perspective:** **Childrers Development Support Communication ---\> Nora C. Quebral of UP Los Banos ---\> Agricultural Communication ---\> Martial Law Years ---\> Development Communication** **Quebral Definition (1971) -** development communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential. **Dr. Nora Cruz Quebral** - mother of development communication. **Art** - - - - **Science** - - - - **Human Communication** - - - **Speedy Transformation** - **People** - - **Poverty** - **Goals that Devcom aims to fulfill**: - - - **Quebral (1971)** Development communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential. **Quebral (2012)** Development Communication is the science of human communication linked to the transitioning of communities from poverty in all its forms to a dynamic, overall growth that fosters equity and the unfolding of individuals. **LENT\'S PERSPECTIVE** - - - **CYBERNETIC DEFINITION** - - - - - - **Values of Devcom** - - - **Areas of Practice** - - - - -