Animation Design and Production (DA 309) Lecture 1 PDF

Animation Design and Production DA 309 Introduction Presentation by: Christ Mae Diaz  How can the art of animation bring stories to life? Animation design is a dynamic and interesting discipline that provides several creative potential. It requires a passion for storytelling, a strong se...

Animation Design and Production DA 309 Introduction Presentation by: Christ Mae Diaz  How can the art of animation bring stories to life? Animation design is a dynamic and interesting discipline that provides several creative potential. It requires a passion for storytelling, a strong sense of design, and a willingness to push the boundaries of what is possible through the use of motion and sound.  Without any live-action actor this time, J. Stuart Blackton was the first animation to be recorded in Source: https://www.youtube.com/watch?v=wGh6maN4l2I standard picture film. Humorous Phases begins with an artist drawing portraits on a blackboard in chalk before they animating and interacting with each other.  https://www.ciit.edu.ph/successful-filipino-animators/ Filipino Animators NELSON BOHOL RUBEN AQUINO ARMAND SERRANO JOSIE TRINIDAD Inside Out, Monsters University, Ruben became part of the films One of the brains behind films such Brave, WALL-E, Ratatouille, Cars, Walt Disney’s story artist Josie Winnie the Pooh, The Princess as Big Hero 6, Brother Bear, and and Finding Nemo. He joined Pixar Trinidad became part of films such as and the Frog, and Lilo and Stitch. Lilo and Stitch is Walt Disney’s in August 2000. Zootopia, Wreck-It Ralph, Tangled, He won the Outstanding visual development artist Armand and The Princess and the Frog. Achievement in Character Serrano. He worked at Sony and Animation award in the was part of Hotel Transylvania and International Animated Society’s Cloudy with a Chance of Meatballs 26th Annual Annie Awards, too films. He’s been working in the (Disney) industry for almost three decades now.  Applications Animation design is used in various applications such as: ENTERTAINMENT EDUCATION COMMERCIAL MARKETING How to become an animation producer? Begin as a production assistant and work up through the ranks of the production team Are all artist animators? Not all working on an animated film/ project is an animator What skills are required to get into the field of animation? Artist, member of the production staff, voice talent How to know if the project is suited for traditional 2D, digital 2D, or CG? Artistic vision, available funds, resources and skills Animation Producer Role of Producer (Producer's Guild of America) A producer initiates, coordinates, supervises, and controls, all aspects of the production process, including creative, financial, technological, and administrative. The producer is involved throughout all phases of production from inception to completion including coordination, supervision, and control of all other talents and crafts. Executive Producer Producer Line Producer of co- producer Associate producer Assistant producer Supervising producer Executive Producer Oversees the entire project from start to finish Oversees the hiring of key creative staff Involve in script development and visual development Producer A producer is a facilitator Creating a budget, developing a schedule Putting all production crew, post-production team, and facilities in place Line producer of co-producer Line producer of co- producer establishing and maintaining the production budget and schedule little to no creative input in production Associate producer Associate producer's job is strictly administrative Works closely with the production manager in coordinating and tracking the flow of artwork from one department to the next during pre-production May or may not be involved in post-production Assistant Producer The producer's right hand Work directly under the producer, specifically to producer's instructions or work a little more independently Supervising Producer Applicable in studios with multiple projects/ staff producers Oversee all of the productions ( Securing funds, facilitating the development process, hiring, coordinating clients, liaising with ancillary groups, nurturing creative environment) Producer’s Responsibilities The responsibilities depend mainly on the following factors: The format/length of the project The technique and/or process of animation The organization of the studio The producer’s experience and expertise 1. Manage creative vision and oversight of the project. 2. Create and obtain approval of a production plan including budget, schedule, and list of assumptions. 3. Finalize the script for production. 4. Identify and select the director(s). 5. Establish creative checkpoints with the buyer/executive. 6. Cast and hire the artistic team. 7. Cast and hire the administration and production staff, including the line producer, co-producer, associate producer, and production manager, if applicable. 8. Identify and select subcontract production studios, if applicable. 9. Negotiate deals with subcontract studios and outside facilities. 10. Cast the composer. 11. Complete and attain approval on key pre-production artwork. 12. Conduct an ongoing evaluation of production output and department quotas. 13. Supervise staff and monitor the day-to-day progress of production. 14. Communicate the overall production priorities to crewmembers. 15. Establish and maintain relationships with all pertinent ancillary groups, including licensing and merchandising, online, publicity, distribution, and promotions. 16. Resolve disputes and conflicts within the production unit and all outside services. 17. View and approve all animation. 18. Approve retakes and revisions. 19. View and approve the director’s cut. 20. Attain and approve the final cut. 21. Supervise the “spotting” of sound effects and music with the director. 22. Supervise the music recording session with the director. 23. Supervise the final mix session with the director. 24. Obtain approval of the content of the opening titles and end credits as well as title design and opticals. 25. Obtain approval of the final output. 26. Deliver the final product in the format requested by the buyer/executive. What makes an Ideal Producer Leader Communicator Nurturer of Creativity Innovator Delegator Energiser Decision Maker Ambassador I think the most important attribute of being an animation producer (or anything else for that matter) is patience. Everything in the process takes time—almost always longer than you expect it to—and the ability to wait it out, to keep hold of your original vision, to work with a wide variety of people, and to settle only for what is the best is paramount. It will always be harder than you think, and take longer, too, so be patient! Roy E. Disney Former Chairman of Walt Disney Feature Animation; Executive Producer, Fantasia 2000 and the Oscar®-nominated shorts Destino and Lorenzo (Walt Disney Feature Animation) Great animation producers keep energetic, talented minds on track. They appreciate the logistics that accompany complex production, while maintaining the joyful spirit that making animated movies is all about. Bob Osher President, Sony Pictures Digital Productions; Chief Operating Officer, Columbia Pictures Motion Picture Group A great animation producer is one who can inspire, support, and collaborate with all of the directors, actors, artists, technologists, and studio executives who make our projects successful. They must do this over the course of several years, keep their projects on schedule and on budget, and maintain their good humor in the process. It’s not a job—it’s a passion. Andrew Millstein Executive Vice President and General Manager, Walt Disney Animation Studios and Disney Toon Studios A good animation producer needs to have good sea legs and an uncanny ability to prioritize, reprioritize and then adapt even more. He or she must realize that animation is a marathon (not a sprint) and must keep the big picture in mind, finding ways to continually move the process forward towards short term and ultimate goals. A really good animation producer can do all of this while keeping a sense of humor in the face of challenges over a long, long time. Pam Marsden Senior Vice President, Sony Pictures Animation; Producer, Cloudy with a Chance of Meatballs (Sony Pictures Animation); Producer, Dinosaur, Mickey’s Twice Upon a Christmas (Walt Disney Feature Animation) Other positions Director Modeler Writer Texture TD Concept Artist Rigging TD Head of Story Animator Storyboard Artist Lighting TD Art Director Compositor Character Designer Sound Designer Background Designer R&D References: ScreenSkills. (n.d.). Careers in animation. https://www.screenskills.com/job-profiles/browse/animation/ 3D animation production process. (2022, September 28). Sliced Bread Animation. https://sbanimation.com/3d-animation-production-process/ The Animation Producer's Handbook, By Lea Milic, Yasmin McConville · 2006 https://www.google.com.ph/books/edition/The_Animation_Producer_S _Handbook/1W74AAAAQBAJ?hl=en&gbpv=0 pinterest.com For Inquiries: Christ Mae Diaz [email protected]