Professional Sport Cue Cards PDF

Lecture 8: Professional Sport Question: What is the role of U Sports in Canada? Answer: U Sports manages intercollegiate athletics, ensuring adherence to rules, fostering competition, and promoting student-athlete welfare. Lecture 8: Professional Sport Qu...

Lecture 8: Professional Sport Question: What is the role of U Sports in Canada? Answer: U Sports manages intercollegiate athletics, ensuring adherence to rules, fostering competition, and promoting student-athlete welfare. Lecture 8: Professional Sport Question: What are the components of professional sport? Answer: Labor (players, coaches), Management (executives, owners), and Governance (rules and regulations). Lecture 8: Professional Sport Question: What does a SWOT analysis evaluate in professional sports organizations? Answer: Strengths, Weaknesses, Opportunities, and Threats. Lecture 9: SPMA and Marketing Agencies Question: What are sport agencies, and what do they represent? Answer: Sport agencies represent stakeholders like talent, teams, brands, and media in negotiation, marketing, and financial planning. Lecture 9: SPMA and Marketing Agencies Question: Name two major sport agencies and their focus areas. Answer: Wasserman (talent and brand partnerships) and IMG (event management and sponsorship). Lecture 9: SPMA and Marketing Agencies Question: What is the purpose of sponsorships and licensing in sport agencies? Answer: To secure partnerships and generate revenue.