Sport Lectures Notes PDF

**Lecture 8: Professional Sport** **Card 1**\ **Question:** What is the role of U Sports in Canada?\ **Answer:** U Sports manages intercollegiate athletics, ensuring adherence to rules, fostering competition, and promoting student-athlete welfare. **Card 2**\ **Question:** What are the components...

**Lecture 8: Professional Sport** **Card 1**\ **Question:** What is the role of U Sports in Canada?\ **Answer:** U Sports manages intercollegiate athletics, ensuring adherence to rules, fostering competition, and promoting student-athlete welfare. **Card 2**\ **Question:** What are the components of professional sport?\ **Answer:** Labor (players, coaches), Management (executives, owners), and Governance (rules and regulations). **Card 3**\ **Question:** What does a SWOT analysis evaluate in professional sports organizations?\ **Answer:** Strengths, Weaknesses, Opportunities, and Threats. **Lecture 9: SPMA and Marketing Agencies** **Card 1**\ **Question:** What are sport agencies, and what do they represent?\ **Answer:** Sport agencies represent stakeholders like talent, teams, brands, and media in negotiation, marketing, and financial planning. **Card 2**\ **Question:** Name two major sport agencies and their focus areas.\ **Answer:** Wasserman (talent and brand partnerships) and IMG (event management and sponsorship). **Card 3**\ **Question:** What is the purpose of sponsorships and licensing in sport agencies?\ **Answer:** To secure partnerships and generate revenue. **Lecture 9.5: Negotiation Fundamentals** **Card 1**\ **Question:** What is negotiation described as?\ **Answer:** A purposeful conversation where both sides state positions and seek mutual benefits. **Card 2**\ **Question:** What does BATNA stand for in negotiation?\ **Answer:** Best Alternative to a Negotiated Agreement. **Card 3**\ **Question:** How does relationship building help in negotiations?\ **Answer:** It promotes long-term collaboration and trust. **Lecture 10: International Sport** **Card 1**\ **Question:** What defines international sport?\ **Answer:** Activities focused on global participation and competition, such as the Olympics or FIFA World Cup. **Card 2**\ **Question:** Name one factor contributing to the growth of international sport.\ **Answer:** Increased opportunities for women and emerging markets. **Card 3**\ **Question:** What is a significant challenge in international sports?\ **Answer:** Ethical issues in governance and environmental impacts of major events. **Lecture 11: New Developments in Sport** **Card 1**\ **Question:** What is the potential revenue of esports?\ **Answer:** \$189 billion. **Card 2**\ **Question:** How are AI, AR, and VR impacting sports?\ **Answer:** They enhance fan experiences and player development. **Card 3**\ **Question:** What are the ethical concerns of fantasy sports and gambling?\ **Answer:** Potential addiction and fairness issues. **Lecture 12: Sport Marketing** **Card 1**\ **Question:** What makes sports products unique?\ **Answer:** They are intangible, emotional, and unpredictable. **Card 2**\ **Question:** How is pricing determined in sport marketing?\ **Answer:** It is dynamic and influenced by supply-demand factors. **Card 3**\ **Question:** What is the purpose of a marketing plan?\ **Answer:** To align with the organization's mission and target specific consumer groups. **Lecture 13: Negotiation Simulation** **Card 1**\ **Question:** What was the key focus of the Honus Wagner T206 card negotiation?\ **Answer:** Balancing emotional and financial value during the deal. **Card 2**\ **Question:** What skills are critical in negotiation simulations?\ **Answer:** Analyzing instructions, making offers, and reaching agreements. **Card 3**\ **Question:** Why are shared and confidential instructions important in negotiations?\ **Answer:** They guide strategies and help build trust during discussions. **Lecture 14: Sport Sales and Consumer Behavior** **Card 1**\ **Question:** What motivates spectators in sports?\ **Answer:** Diversion, excitement, and social engagement. **Card 2**\ **Question:** How do perceptions influence consumer behavior in sports?\ **Answer:** Experiences shape attitudes, impacting purchasing decisions. **Card 3**\ **Question:** Why is understanding consumer timelines essential in sales?\ **Answer:** To align promotions with buying patterns. **Lecture 15: Sport Analytics** **Card 1**\ **Question:** What is sport analytics?\ **Answer:** Collecting and analyzing data to improve performance for players, teams, and organizations. **Card 2**\ **Question:** Give an example of data used in sport analytics.\ **Answer:** Player stats, ticket sales, or fan engagement metrics. **Card 3**\ **Question:** How are findings in sport analytics communicated?\ **Answer:** Shared with decision-makers to guide strategies. **Lecture 16: Sport Communication** **Card 1**\ **Question:** What is sport communication?\ **Answer:** Sharing symbols to create meaning in sport contexts. **Card 2**\ **Question:** What is the strategic communication model in sports?\ **Answer:** Tailoring messages to the audience and overcoming objections. **Card 3**\ **Question:** Why is persuasive messaging important in sport communication?\ **Answer:** It emphasizes benefits and anticipates feedback for effective engagement. **Lecture 17: Sport Finance and Economics** **Card 1**\ **Question:** What is the core principle of sport economics?\ **Answer:** Managing scarcity in resources for the sport industry. **Card 2**\ **Question:** What does microeconomics study in sports?\ **Answer:** The behavior of individual businesses and consumers. **Card 3**\ **Question:** How is market equilibrium achieved in sports?\ **Answer:** By balancing supply and demand to optimize resource allocation.