Communication Processes, Ethics, and Principles_0 (2).pdf

LESSON 1 COMMUNICATION PROCESS, ETHICS, & PRINCIPLES John Loren H. Jacolo  Learning Objectives 01 02 03 describe the nature and characterize communication in explain the ethics of effective elem...

LESSON 1 COMMUNICATION PROCESS, ETHICS, & PRINCIPLES John Loren H. Jacolo  Learning Objectives 01 02 03 describe the nature and characterize communication in explain the ethics of effective elements of verbal and non- the digital age explaining the communication verbal communication in principles and various and multicultural process of effective contexts communication  Communication Communication is a process by which we assign and convey meaning in an attempt to create shared understanding.  Communication Communication is derived from the Latin word ‘communicare,‘ which means, “ to share.” Types of Communication Verbal Non-Verbal Types of Communication Interpersonal Intrapersonal Components of Communication SENDER MESSAGE communicator; the information the speakers talk about. an individual or a group or an organization CHANNEL RECEIVER the means through which message is the person to whom a message is conveyed directed Components of Communication FEEDBACK a message, an act or deed in response. NOISE any sort of interference that affects the message being sent, received, or understood Components of Communication CONTEXT is the setting and situation in which communication takes place.  Communication Process A sender transmits a message through a channel to the receiver.  “I live in the The critical factor in greenhouse.” measuring the effectiveness of communication is common understanding.  Communication Models a sketch that shows the basic elements of the communication process, and how each element affects the other elements in the entire communication process as a system Aristotle Communication Model SPEAKER MESSAGE AUDIENCE EFFECT OCCASION Laswell’s Communication Model Political scientist Harold D. Lasswell looked at communication in the form of various types of questions.  Laswell’s Communication Model IN WHAT WITH WHAT WHO SAYS WHAT TO WHOM CHANNEL EFFECT  Shannon-Weaver Communication Model Claude Shannon and Warren Weaver’s model is referred to as the transmission model of communication.  Channel Information Transmitter Reception Destination Source Noise Schramm’s Communication Model Wilbur Schramm visualized the processes of communication as a process of sharing of experience and commonality of experience  Encoder Decoder DESTINATION Message SOURCE Interpreter Interpreter Decoder Encoder Feedback Schramm’s Communication Model Wilbur Schramm visualized the processes of communication as a process of sharing of experience and commonality of experience Principles of Communication Clarity Attention Feedback Informality Principles of Communication Consistency Timeliness Adequacy Other Principles: We communicate even when we are ignoring the message of another or maintaining complete silence. The message received is not necessarily the message sent. Communication occurs simultaneously at more than one level. Four Basic Principles of Interpersonal Communication Inescapable Irreversible you can't take back something once it has you cannot not communicate been said Complicated Contextual no form of communication is simple. communication does not happen in isolation  Ethics of Communication set of rules or guidelines; these are theories as to what is right or wrong. Completeness Concreteness Courtesy message must be complete specific, definite, and vivid use of terms that show respect and geared to the receiver’s for the receiver perception of the world  Correctness Clarity Conciseness correct use of language; explicit, short sentence, plain statements are not varied; supported by factual material language discusses one main point Thank you for listening!