COM 101 Introduction to Communication PDF

01 COM 101 Introduction to Communication Session 2 Section B 21 August 2024, IIIT Delhi Objectives ✤ Understand the meaning and definition of communication. ✤ Be able to know the objectives of communication ✤ Know the relevance of communication in an institution ✤ Understa...

01 COM 101 Introduction to Communication Session 2 Section B 21 August 2024, IIIT Delhi Objectives ✤ Understand the meaning and definition of communication. ✤ Be able to know the objectives of communication ✤ Know the relevance of communication in an institution ✤ Understand the functions and importance of communication Introduction ✤ What is communication ? ✤ an integral part of life ✤ an important aspect of human behavior ✤ to create a common understanding ✤ Communication stands for natural activity of all human beings to convey opinions, feelings, information, and ideas to others through words (written or spoken), body language, or signs. Defining communication ✤ Latin word “communis” ✤ means ‘common’ and thus, if a person effects communication, he establishes a common ground of understanding. Nature of Communication ✤ It is process ✤ It is inevitable ✤ Meaning based ✤ Communication is intentional as well as unintentional ✤ Communication is systematic Nature of Communication ✤ A two-way traffic ✤ Communication is a social process ✤ Dynamic process ✤ Continuous process ✤ Communication is both interaction and transaction Nature of Communication ✤ It is a spiraling process ✤ It is contextual ✤ Needs proper understanding ✤ Leads achievement of the organizational objective ✤ Dispels misunderstanding Nature of Communication ✤ It has four specific skills ✤ It is all pervasive ✤ It shares thoughts and ideas, which produce response ✤ It is the lifeblood of business Classification of Communication ✤ 1. We classify communication according to the number of persons (receivers) to whom the message is addressed ✤ Intrapersonal communication ✤ Interpersonal communication ✤ Group communication ✤ Mass communication Classification of Communication ✤ Communication can also be classified on the basis of the medium employed: ✤ Verbal communication ✤ Non-verbal communication ✤ Informal Communication ✤ Formal communication Classification of Communication ✤ Informal communication ✤ Downward communication ✤ Upward communication Purpose of communication ✤ Objective/Purpose ? ✤ The objectives of communication would include the following: ✤ Inform, Persuade, Educate, Train, Motivate, Integrate, Relate, Entertain, make connections, empathise, Generate criticality. Importance and Function of Communications ✤ The importance of communication can be judged from the functions performed by it. Following are the important functions of communication: ✤ Information Sharing, Feedback, Influence,Problem Solving ✤ Assists in decision-making, Facilitating change, Group building, Gate keeping Importance and Function of Communications ✤ Conveying the right message, Helps in co-ordination of effort, Good relations, Develop life skills ✤ Ensuring Effectiveness of policies,Motivating people ✤ Performance feedback, Job instruction, Controlling people, Emotive function Evaluation of communication effectiveness ✤ Communication is not an end in itself; rather it is a means to attain other ends or goals. ✤ Fidelity of Communication ✤ Economy ✤ Congruence ✤ Influence and Relationship building ✤ Continuity despite complex environment Modules ✤ Communication within an organization ✤ Non-verbal communication ✤ Written communications: letters, reports, policies and procedures ✤ Effective listening ✤ Verbal presentations Let us sum up ✤ Communication is defined as “the process of passing information and understanding from one person to another, it is essentially a bridge of meaning between people” ✤ All communication is essentially sharing of information or some message. ✤ Communication is the most important of our social activities. Let us sum up ✤ We can classify communication as interpersonal, intrapersonal, group communication, upward, downward, lateral, diagonal, formal, informal, written or non verbal communication. ✤ Reading, writing, understanding, speaking and listening are the five skills of communication ✤ The objective of communication may to inform, to persuade, to train, to motivate, to educate, to relate, to reprimand, to rectify and so on.