Codes and Conventions (Lesson 6) PDF

CODES AND CONVENTIONS https://www.slideshare.net/arnielping/mil-media-and- information-languages-genre-codes-and-conventions/ OBJECTIVES  At the end of this lesson, learners will be able to:  define and identify genres, codes, and conventions;  explain how codes and conventions are used...

CODES AND CONVENTIONS https://www.slideshare.net/arnielping/mil-media-and- information-languages-genre-codes-and-conventions/ OBJECTIVES  At the end of this lesson, learners will be able to:  define and identify genres, codes, and conventions;  explain how codes and conventions are used in constructing media messages and,  produce and assess the codes, convention, and messages through a photo album. (MILI11/12MILA-IIIf-16)  Media Language is the way in which meaning of a media text is conveyed to the audiences.  Target Audience- group of people to whom media text is addressed  Active Audience- people receive and interpret media messages as if it is the light of their own history, perspective and experience. Types of Media Languages 1. Written Language 2. Verbal Language 3. Non-verbal Language 4. Visual Language 5. Aural Language What is GENRE?  Comes from the French word meaning ‘type’ or ‘class’  Can be recognized by its common set of distinguishing features (codes and conventions)  What are CODES and CONVENTIONS?  CODES - Systems of signs which create meaning  CONVENTIONS - Generally accepted ways of doing something Semiotics The study of sign Types of Codes CODE Technical Symbolic Written  Ways in which equipment used to story and tell  Camera techniques, framing, depth of field, lighting, and exposure. Basic Camera Shots  TYPES OF SHOTS  Abbreviation/ meaning/ description/ effect:  ECU – extreme close up of eyes/face: aggression, discomfort CU – close up of head/reaction: intimacy CU head and shoulders – 2–3 people MS – medium shot: to waist, 2–3 people MLS – medium-long shot: full-body normal view LS – long shot: room, normal view ELS – extreme long shot: house, establishing the setting ES – establishing shot: city, establishing the venue Angle Shots CAMERA ANGLES  Low angle: camera looks up – subject looks large – creates an impression of power  Normal or straight angle: camera looks at the subject from eye-level – subject looks equal to viewer, who feels equal to, and may even identify with, subject  High angle: camera looks down – subject appears small – creates an impression of weakness Adapted from Mass Media and Popular Culture Resource Binder. Toronto: Harcourt Brace & Company Canada Basic Camera Movements Panning is when you move your camera horizontally; either left to right or right to left, while its base is fixated on a certain point. These types of shots are great for establishing a sense of location within your story. Tilting is when you move the camera vertically, up to down or down to up, while its base is fixated to a certain point. These shots are popular when introducing a character, especially one of grandeur, in a movie. Trucking is the you are moving the camera from left to right instead of in and out. Again, it is best to do this using a fluid motion track that will eliminate any jerking or friction. Types of Codes CODE Technical Symbolic Written  Show what is beneath the surface of what we see  Objects, setting, body language, clothing and color  Setting- time and place  Mise en scene- is French term means “everything within the frame”. In media terms, it is the description of all the objects within a frame of media product and how they have been arranged.  Acting- facial expression, body language, vocal qualities, movement and body contact.  Color- has highly cultural and strong connotations. Types of Codes CODE Technical Symbolic Written  use of language style and textual lay-out  Headlines, captions, speech bubbles, language style  What are CODES and CONVENTIONS?  CODES - Systems of signs which create meaning  CONVENTIONS - Generally accepted ways of doing something FORM CONVENTIONS  Arecertain ways of what we expect from the types of media codes to be arranged.  Examples: Title of the film at the beginning and credits at the end, Video games usually starts with tutorial to explain the mechanics of how the game works. STORY CONVENTIONS  Arecommon narrative structures and understandings that are common in storytelling products.  Examples:narrative structures, cause and effect. GENRE CONVENTIONS  Genre conventions are elements, themes, topics, tropes, characters, situations, and plot beats that are common in specific genres.  Genre conventions are what make certain stories the genre that they are. GUNS SPEEDCARS GANGSTER CIGARETTES POLICEMEN DRUGS JAIL BOMB DEAD BODY  GIRL BOY RAINING SLOW MOTION UMBRELLA PARK EVENING HOLDING HANDS KISS Written Work: Answer the following: 1. What are the implications of the codes used in the music video? 2. Cite 4 examples of specific codes and its meaning.