CM1-PPC-ELEC-1.pdf

Republic of the Philippines Province of Cebu City of Talisay TALISAY CITY COLLEGE...

Republic of the Philippines Province of Cebu City of Talisay TALISAY CITY COLLEGE Poblacion, Talisay City, Cebu 1st Semester, Academic Year 2021-2022 PPC ELEC 2 PHILIPPINE POPULAR CULTURE Module Writer Rhea B. Destacamento Department Behavioral & Social Sci Reviewer Rhea B. Destacamento Course Facilitator Contact No. Program & Year BSED Social Studies Credit Units 3.0 This subject locates popular culture as a historico-spatial condition and phenomenon of Philippine modernity. The course will investigate how the term popular culture is Course Description operationalized, circulated, re-produced, consumed and instrumentalized by the recurring social order. It considers popular culture as a body of knowledge that informs us of the national life’s sphere of social activities and lived experience economy. Create a video presentation showing the effects of foreign culture to the Philippine Culminating Outcome Society. Create a well-designed infographic that depicts the elements of early Filipino culture Prelim Unit Outcome blending with Asian Civilization. Curricular Yr.& Student’s Name Sec. Contact No. Time Allotment 9 hours Residence Inclusive Date/s Course Material 1 Theories of Popular Culture LEARNING OBJECTIVES ❖ Defining Popular Culture At the end of this module, you will… ❖ Characteristics of Popular Culture ✓ Define popular culture based on your own perspective ❖ Theories of popular culture ✓ Outline the concepts and theories of popular culture ✓ Create a photo collage of Philippine Popular Culture from your own concept. ENGAGE Music is one genre of popular culture. Original Philippine Music or OPM for short, originally referred to Philippine pop songs, particularly ballads that were popular in the Philippines during the late 70s to the present. Filipinos from all walks of life loved and appreciated OPM as it is reflective to human nature. The “hugot” songs for the people who are “sawi sa pag-ibig” like Hindi Tayo Pwede by the Juans and Binalewala of Michael Dutchi Libranda and a lot more will surely hit you and bring a pinch in your heart especially if you are going through break ups. But you can’t avoid to grin from ear to ear listening to songs like Marikit by Juan & Kyle and Huling El Bimbo by Eraserheads. How about you? How much do you know about popular culture? Read the notes and answer the activities provided in the succeeding pages. THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 1 of 8 EXPLORE What is Popular Culture? Nowadays pop culture can be promoted easily. You can listen to music, watch movie, concert or any significant events by going to the internet. Everything is available online. Thus, we can say that popular culture is everywhere. Popular Culture is defined by Storey (2009) in several ways. First, he defined popular culture as a culture that is widely favoured or well-liked by many people. This can be manifested in a quantitative dimension. Let’s say for example, sold out ticket in a concert, high rating of TV shows or program, trendy clothes or shoes, blockbuster movies and etc. Second way of defining popular culture is to suggest that it is the culture that is left over after we have decided what “high culture” is. Popular culture is used to appoint art, music and other entertainment aimed to attract masses of ‘ordinary people’. A high culture is a culture that is accepted by authoritative institutions or preferences of society’s elite. High Culture is high culture because it excludes the mass of society. It is only for those who can afford or shall we say members of the upper class society. Whatever is not considered as high culture can be counted as popular culture. In his third definition of popular culture, Storey emphasized that popular culture is merely a mass-produced commercial culture for mass consumption. Its audience is a mass of non-discriminating consumers. The fourth definition he gave was that popular culture is a culture of the people for the people. Another definition from Grazian states that Popular Culture refers to the aesthetic products created and sold by profit-seeking firms operating in the global entertainment market. From this definition, you'll know that culture is designed to be sold and consumed for profit globally. LEARNING CHECK: What is the difference between popular culture and high culture? _________________________________________________________________________________ _________________________________________________________________________________ __________________ _________________________________________________________________________________ _______ Sources of Popular Culture Our preferences or taste is basically influenced by what we see, hear or read. We are fond of imitating or following the trend. We would spend on buying clothes worn by our favourite actress or eat “Kimchi” because we’ve seen our friends’ vlog who has been eating it too. We would love to sing songs which is listed as number one in our favourite FM station. We always have the impression that what is popular is good or what is good is popular. Sources of popular culture include: Films - A film, also called a movie, motion picture or moving picture, is a work of visual art used to simulate experiences that communicate ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. Popular culture is reached easily with films which are easily shared and reached worldwide (Marcel, 2018). THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 2 of 8  Television programs/ TV Shows - A television program is a segment of audiovisual content intended for broadcast (other than a commercial, trailer, or other content not serving as attraction for viewership). Television programs may be fictional (as in comedies and dramas), or non-fictional (as in documentary, news and reality television). They may be topical (as in the case of a local newscast and some made- for-television movies), or historical (as in the case of many documentaries and fictional series). They can be primarily instructional or educational, or entertaining as is the case in situation comedy and game shows. Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Social media is interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media platforms such as Instagram, Facebook, Twitter, YouTube, TikTok and Snapchat are the most popular applications used on a daily basis for younger generations. Social media tends to be implemented into the daily routine of individuals in our current society. Social media is a vital part of our culture as it continues to impact the forms of communication used to connect with those in our communities, families, or friend groups. LEARNING CHECK: Among the sources of popular culture, which one is widely used? ___________________________________________________________________________________________ _________________________________________________________________________________________ ________________________________________________________________________________________ THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 3 of 8 Characteristics of popular culture Everywhere Fill in Social Functions Associated with commercial products Popular Culture can be found in different societies, within Coffee is popular and is being different groups in societies and Its effect builds and strengthen used globally. Some wants to sip among societies. Thus, Pop the bond with the people who it while it's hot and others want Culture is everywhere. share the same kind of things. to have it cold or in a can. The demand develops and expands due to media, marketing and dissemination process. Popular Culture experiences with its continuity. It change and influence the society while the society is also simultaneously influencing popular culture. Theories of Popular Culture Through the aim of understanding the nature and characteristics of popular culture, several theories has been developed which was authored by different philosophers. These are the following: Marxism Theory - is the theory of Karl Marx which says that society's classes are the cause of struggle and that society should have no classes. It is also known as conflict theory. It states that society is in conflict with each other. This is a conflict between the rich and the poor or the bourgeoisie (upper class) and proletariat (working class). Marx aimed to omit inequality and oppression by the upper class to the lower class. For a conflict theorist, culture is seen as reinforcing issues of “privilege” for certain groups based upon race, sex, class, and so on. Women strive for equality in a male-dominated society. Senior citizens struggle to protect their rights, their health care, and their independence from a younger generation of lawmakers. Mass Culture Theory- is a theory introduced by Matthew Arnold who wrote a book entitled Culture & Anarchy, 1869. This theory viewed culture as a taste. He explained that there are taste that are far better than others. A good choice of taste comes from the elite or from those who are knowledgeable about a certain culture. For example, you will be able to choose a good painting material if you are into painting or has knowledge about painting. It was cited in this theory that mass cultural products which is manufactured in large numbers and produced quickly requires only a passive audience. The effect of reproducing the product with ease, makes the product less valuable, i.e. Painting is more valuable than taking photos because photos are cheaper and easy to reproduce. Functionalism Theory- view that popular culture is the social glue that binds together members of that social group and creates feeling of solidarity and group cohesion. In functionalist perspective, every part of the society contribute to the whole. Everything in the society has a part or function. THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 4 of 8  Functionalists also study culture in terms of values. Cultural values is needed in order to bring society together. It guides people in making choices to function or take part in their role as a member of the society. For functionalist, popular culture allow large, diverse and heterogeneous societies like ours held together. Think about the way contemporary collective rituals, parades, prayer worship and rallies serve to forge emotional bonds of recognition, identity, and trust within communities and social groups. It is through these events that we establish our connections to one another. Sharing the same popular culture allows strangers to communicate in public with one another. Have you tried struck up on a conversation with a stranger simply because they were wearing the same P.E. T-shirt? Or probably worn their quarantine pass with a TCC sling? I bet you can't hold up without asking the person if he/she is also studying in TCC. Knowing the same logos and sharing the same norms allows us to feel connected to strangers and creating a unifying feeling amongst those who know. Interactionism Theory – focuses on the way that we use popular culture to make sense of ourselves but also emphasize how others shape our tastes, values and ultimately identity. Your love in dancing or singing could be influenced by your parents or elder siblings. Their choice of song or music made you to like to sing or dance. It is not a coincidence that you and your two other classmates have the same name. Probably because your parents got your name from their favourite artist who influenced their taste preference. Interactionist see culture as being created and maintained by the ways people interact and in how individuals interpret each other’s actions. We call these groups of people that tend to interpret, understand and enjoy popular culture as similar ways as interpretive communities. Interpretive communities are consumers whose common social identities and cultural backgrounds (whether organized on the basis of nationality, race, ethnicity, gender, sexuality, religion, or age) inform their shared understanding of culture in patterned and predictable ways. KNOWLEDGE-BUILDING Assessment Task 1 Defining Popular Culture Instructions: Define popular culture based on your own perspective. 1. Go back to the explore part of this material which talks about the different definitions and theories of popular culture. 2. In your own words, define popular culture. Help Guide 3. Write your answer on the space provided. 4. Use correct grammar and punctuations. 5. Write legibly and neatly. You will be graded a total of 100 points based on the following standard: Your Rating/ Basis for Rating: Content 20 points 50 ASSESS Total Points Organization of Ideas 15 points Grammar 10 points Neatness 5 points THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 5 of 8  CRITICAL THINKING Assessment Task 2 Venn Diagram Compare how each theories of popular culture are similar, different or Instructions: interrelated through a Stacked Venn Diagram presentation. 1. Craft a graphic organizer (A graphic organizer is a teaching and learning tool that is used to organize information and ideas in a way that is easy to comprehend and internalize. By integrating text and visuals, graphic organizers show relationships and connections between concepts, terms, and facts.) Help Guide For examples refer to: https://creately.com/blog/diagrams/types-of-graphic-organizers/ 2. Write down the topics being compared on the top of each circle. 3. Write down the differences or unique characteristics inside its own sector avoiding the overlapping area. 4. List the similarities in the common area. Basis for Rating: Rubrics 100 THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 6 of 8  CREATING Assessment Task 3 Collage Making Create a photo collage describing popular culture from your own Instructions: concept. Help Guide Rubric: Poor Fair Good Excellent Criteria 10 points 15points 20 points 25 points limited variety of adequate variety of good variety of excellent variety of Variety of pictures pictures used to pictures used to pictures used to pictures used to  used to develop develop the main develop the main develop the main develop the main main idea idea idea idea idea Ideas many original ideas few original ideas some original ideas several original  originality in material and in material or in material or ideas in material or  interest display are evident display are evident display are evident display are evident and stimulate a to stimulate to stimulated some to stimulate much great deal of interest interest interest interest Relevance of little material some material material selected is material selected is material selected is relevant selected is relevant mostly relevant all relevant and  connected to and rarely and somewhat and connected to clearly connected main idea connected to the connected to the the main idea to the main idea main idea main idea Visual Impact overall visual overall visual  effectiveness of overall visual impact is overall visual impact is very overall impact is limited somewhat impact is effective effective presentation effective THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 7 of 8 REFERENCES AND SUGGESTED READINGS Danesi, Marcel (2018-07-12). Popular Culture: Introductory Perspectives. TAMU Libraries: Rowman & Littlefield Publishers. p. 195 Durkheim, E. (1995). The Elementary Forms of Religious Life. The Free Press Grazian, D. (2010). Mix it Up: Mass Media, Popular Culture and Society. W.W. Norton & Company Storey, J. (2009). Cultural Theory and Popular Culture An Introduction Fifth Edition. Pearson Longman LEARNING MODULE ENGAGEMENT CHECKLIST Your feedback matters to us. The following are statements about the module. Please indicate the point to which each statement characterizes your assessment on module by checking the appropriate box. YES NO ❖ The module is easy to understand. ❖ The given instructions are clear. ❖ The given tasks are doable. ❖ The given information is complete. ❖ The teacher seeks ongoing feedback. What is your personal thought on the module? ________________________________________________________________________________________________ ________________________________________________________________________________________________ ACADEMIC HONESTY STATEMENT I confirm that I have read and fully understood the policies of Talisay City College with regards to Academic Dishonesty, and that I am fully aware of its possible legal and disciplinary consequences. Student’s Signature Over Printed Checked by Name E-mail Address E-mail Address Date Submitted Date Received THIS MATERIAL IS FOR EDUCATIONAL USE ONLY AND NOT FOR SALE. Page 8 of 8