Business Model Canvas Cheat Sheet PDF

Business Model Canvas Cheat Sheet CUSTOMER SEGMENTS Mass market u Firms focus on one large group of customers with broadly similar needs and problems. Niche market u Firms cater to specific, specialized Customer Segments. The Value Propositions, Distribution Channels, and Custom...

Business Model Canvas Cheat Sheet CUSTOMER SEGMENTS Mass market u Firms focus on one large group of customers with broadly similar needs and problems. Niche market u Firms cater to specific, specialized Customer Segments. The Value Propositions, Distribution Channels, and Customer Relationships are all tailored to the specific requirements of a niche market. Segmented u Firms segment a market into a few segments with slightly diDerent needs and problems. Firms oDer each segment slightly diDerent Value Propositions. Diversified u Firms serve two (or more) unrelated Customer Segments with very diDerent needs and problems. Firms need to oDer diDerent segments with diDerent Value Propositions. Multi-sided markets u Some organizations serve two or more interdependent Customer Segments. Both segments are required to make the business model work. A credit card company, for example, needs a large base of credit card holders and a large base of merchants who accept those credit cards CUSTOMER RELATIONSHIPS Personal Assistance The customer communicates with a real customer representative Dedicated Personal Assistance Dedicating a customer representative specifically to an individual client Self-service Company provides the tools for customers to help themselves. Automated services More sophisticated form of customer self-service with automated processes and personal profiles Communities Companies create communities to engage and connect customers Co-creation Companies co-create value with customers. CHANNELS TO REACH CUSTOMERs In-Person Print Media Ads Billboards Radio Email Telephone Mobile App Online Chat Online Communities Social Media Promotion Online Portals Text SMS VALUE PROPOSITION A. What will people value about our idea/venture and why? B. What problem/need/want does our idea/venture address? C. How does our idea/venture better address a customer problem/need/want than existing products or services? D. Which one of our business partner’s problems are we helping to solve. VALUE PROPOSITION ATTRIBUTES Accessibility Making products and services available to customers Brand/Status Signifying taste, wealth, and status Convenience Making things more convenient or easier to use Cost Reduction Helping customers reduce costs Customization Satisfying the specific needs of individual customers or segments Design ODering simple and emotional design “Job-to-be-done” Helping a customer get certain jobs done Newness Satisfying a new set of needs that customers didn’t perceive Performance Improving product or service performance Price ODering similar value at a lower price Risk Reduction Reducing the risks customers incur when purchasing or using