Direct Marketing Presentation PDF

Presented By: Group 2 BUILDING IN DIRECT MARKETING PRESENTATION  TABLE OF CONTENTS 10 TYPES OF DIRECT 1 OBJECTIVES 5 MARKETING 2 INTRODUCTION 612 TAKEAWAYS 2 13 KEY CHARACTERISTICS OF...

Presented By: Group 2 BUILDING IN DIRECT MARKETING PRESENTATION  TABLE OF CONTENTS 10 TYPES OF DIRECT 1 OBJECTIVES 5 MARKETING 2 INTRODUCTION 612 TAKEAWAYS 2 13 KEY CHARACTERISTICS OF DIRECT 3 MARKETING 14 SIGNIFICANCE OF DIRECT 4 MARKETING  OBJECTIVES DISCUSS ABOUT BUILDING IN DIRECT MARKETING DEFINE THE DIRECT MARKETING EXPLAIN WHAT IS DIRECT MARKETING  INTRODUCTION Direct marketing is a technique that targets potential clients with products and services without the assistance of media, such as TV or newspapers. It refers to the use of one-on-one communication techniques such as the use of e-mail, calls, or mail with the goal of getting measurable responses and creating long-term loyal customers. Such an approach is useful as companies are able to provide personalized messages that people can relate to.  KEY CHARACTERISTICS OF DIRECT MARKETING MEASURABLE RESULTS TARGETED COMMUNICATION Direct marketing is inherently data- Direct marketing empowers driven, allowing businesses to track businesses to segment their audience and measure campaign performance and tailor their message to specific with precision. This enables them to groups. This personalized approach optimize strategies, identify what ensures that each communication works best, and allocate resources resonates with the recipient, fostering effectively for maximum ROI. a stronger connection and driving conversions.  KEY CHARACTERISTICS OF DIRECT MARKETING MEASURABLE RESULTS Direct marketing goes beyond simply broadcasting messages. It encourages interaction, inviting customers to respond, provide feedback, or engage with the brand. This creates a dialogue and builds a stronger relationship, fostering a sense of partnership and trust.  SIGNIFICANCE OF DIRECT MARKETING Direct marketing is a powerful tool for businesses to connect directly with their target audience, by passing traditional mass media channels. It involves communicating a marketing message directly to individual consumers, aiming to elicit a specific response, such as a purchase, a request for information, or a visit to a website.  TYPES OF DIRECT MARKETING Email Marketing Sms Marketing Direct Mail Social Media Advertising  TAKEAWAYS DIRECT MARKETING IS MARKETING THAT RELIES ON DIRECT COMMUNICATION OR DISTRIBUTION TO INDIVIDUAL CONSUMERS RATHER THAN THROUGH A THIRD PARTY. MAIL, EMAIL, SOCIAL MEDIA, AND TEXTING CAMPAIGNS ARE AMONG THE DELIVERY SYSTEMS USED. THE CALL TO ACTION IS A COMMON FACTOR IN MUCH OF DIRECT MARKETING. THANK YOU!