BBA 3rd Sem Advertising Management Exam - Nov 2019 (PDF)
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Uploaded by Deleted User
2019
CCS University
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Summary
This is a past paper for a BBA 3rd semester Advertising Management course from CCS University, Nov 2019. The paper consists of three sections with varying question types that cover topics like Sales Promotion, advertising goals, media selection, and advertising research. The paper tests the student's comprehensive understanding of advertising principles and concepts.
Full Transcript
# B.B.A. IIIrd Semester Examination, Nov., 2019 ## ADVERTISING MANAGEMENT (BBA-301) - **Total Questions:** 13 - **Time:** 3 Hrs. - **Maximum Marks:** 75 **Note:** Attempt all Sections as per instructions. ## Section - A **(Very Short Answer Type Questions)** 3x5=15 **Note:** Attempt all the fi...
# B.B.A. IIIrd Semester Examination, Nov., 2019 ## ADVERTISING MANAGEMENT (BBA-301) - **Total Questions:** 13 - **Time:** 3 Hrs. - **Maximum Marks:** 75 **Note:** Attempt all Sections as per instructions. ## Section - A **(Very Short Answer Type Questions)** 3x5=15 **Note:** Attempt all the five questions. Each question carries 3 marks. Very short answer is required not exceeding 75 words. 1. What is Sales Promotion? 2. What kind of personality will your brand have? 3. What are advertising goals? 4. What factors govern selection of media? 5. Define the Advertising Research. ## Section - B **(Short Answer Type Questions)** 7½x2=15 **Note:** Attempt any two questions out of the following three questions. Each question carries 7½ marks. Short answer is required not exceeding 200 words. 6. What are the limitations of Advertising? 7. What is Competitors' Brand position? 8. Explain the two objectives of pre-advertising campaign research. ## Section - C **(Long Answer Type Questions)** 15x3=45 **Note:** Attempt any three questions out of the following five questions. Each question carries 15 marks. Answer is required in detail. 9. Explain advertising as a social process. Is there any ethics in advertising? If so, justify. 10. Explain different factors and elements of marketing communication mix. 11. What are advertising expenses? How are they classified? 12. Discuss in detail outdoor media vehicles. Pinpoint in common merits and demerits. 13. What is Motivational research and how does it differ from other forms of research?
