Beverage Industry History & Bar Management PDF

CHAPTER I BEVERAGE INDUSTRY, THE PAST AND THE PRESENT  1. Origin of bar management Concept 2. overview of bar service management & Vision 3. 4. organizational chart of bar job title  YOUR LOGO...

CHAPTER I BEVERAGE INDUSTRY, THE PAST AND THE PRESENT  1. Origin of bar management Concept 2. overview of bar service management & Vision 3. 4. organizational chart of bar job title  YOUR LOGO THE HISTORY OF BARTENDING As one of the oldest profession, bartending has been around for thousands of years. It can be traced as far back as the ancient times in Greece, Rome, and Asia. Some records even show that bartending was practiced during the time when Julius Caesar ruled Ancient Rome. While it has developed drastically since the profession first began, its main goal has remained the same – to serve alcohol while keeping customers happy. oldest profession YOUR LOGO EARLY HISTORY IN BARTENDING In ancients times the first bartenders can be identified, even earlier than the Roman Empire, when the Ancient Greeks set up taverns where patrons could meet people and enjoy their favourite drink poured by expert craftsmen while being entertained by music or a play. tavern YOUR LOGO BARTENDING IN THE MIDDLE AGES Throughout the years, bartenders continued to master their craft, and by the 15th century, bartending was acknowledged as a full profession. Bartenders particularly in Europe were known as innkeepers or women who brew their own drinks such as wine and ales. During the Middle ages, bartenders were considered as part of the social elite class because they were able to acquire property with the money they earn through ales serving alcohol.  YOUR LOGO BARTENDING IN THE NEW WORLD When Europeans discovered the New World (the Americas), they brought with them the practice of bartending. Just like the drinking culture in Europe, taverns and pubs opened up in America. However, it wasn’t until a few centuries after America was discovered that the art of bartending was totally revamped. Jeremiah “Jerry” Thomas (1830-1885) became known as the Father of American Mixology because of his work in popularizing jeremiah “jerry” thomas’ cocktails around the United States. He also wrote the first drink book in the US, How to Mix Drinks.  YOUR LOGO BARTENDING DURING THE PROHIBITION ERA As the consumption of alcohol and cocktails continued to rise in the early 20th century, the United States Federal government decided to prohibit all types of alcohol. With this law in place, bartenders and mixologist were hit hard. Many were left without jobs. However, to keep the bartending culture alive and serve their patrons with cocktails, some bartenders decided to go underground and opened up speakeasies and brew their own alcohol, such as bathtub gin. Prohibition Era In fact, familiar drinks, such as the gin and tonic, were invented during the Prohibition Era.  YOUR LOGO BARTENDING IN MODERN TIMES Bartending has dramatically evolved in these modern times. Bartending and mixology is now considered an art. Bartending schools have been established across the world to teach new bartenders this art as well as how to keep patrons satisfied. Bartending competitions are also held every year, Dale GeGroff, aged 71 years old from Rhode Island in the US, is known as the “King of Cocktails” or “King Cocktail”. dale gegroff Alcohol in the religion medicine ancient times politics leisure  OVERVIEW OF BAR SERVICE MANAGEMENT Bar is defined as a counter where goods and services of a specified kind are sold and dispensed. Specifically in hospitality industry, it is defined as a counter where food and/or beverages are sold and provided. Bar service management deals with operating and running an establishment that serves alcoholic as well as non- alcoholic beverages. It involves managing and meeting the rising and ever changing demands and expectations of customers. BAR SERVICE The staff needs of bars are unique to every MANAGEMENT establishment, and there is probably no bar that has all off the positions that we describe. The ORGANIZATIONAL organizational structure of a bar may include the following personnel STRUCTURE  ASSISTANT RESTAURANT BAR BAR MANAGER BARTENDER/MIXOLOGIST MANAGER CAPTAIN/SUPERVISOR BAR BACK BAR ATTENDANT/ BAR BUSBOY BARTENDER/MIXOLOGIST SERVER Wine Steward/ Sommelier thank you