Attitude PPT Presentation PDF

Attitude Attitude is defined as “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object.” That is, attitudes affect behavior at a different level than do values. Attitudes are usually defined as a nature or tendency to respond positiv...

Attitude Attitude is defined as “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object.” That is, attitudes affect behavior at a different level than do values. Attitudes are usually defined as a nature or tendency to respond positively or negatively towards a certain thing (idea, object, person, situation). They encompass, or are closely related to, our opinions and beliefs and are based upon our experiences  Attitudes Attitudes Cognitive component The opinion or belief Evaluative segment of an attitude. statements or opinions Affective Component concerning The emotional or feeling objects, segment of an attitude. people, or events. Behavioral Component An intention to behave in a certain way toward someone or something. 3–2 Attitude Types Most of the research in OB has been concerned with three attitudes… Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job. Job Involvement Identifying with the job, actively participating in it, and considering performance important to self-worth. Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization. Job satisfaction Job satisfaction essentially reflects the extent to which an individual likes his or her job. Formally defined, job satisfaction is an affective or emotional response toward various facets of one’s job… Causes of Job Satisfaction Discrepancies B Need A C Value Fulfillment Attainment Causes Dispositional/ E D Equity Genetic Components  Job Satisfaction and OCB Satisfaction and Organizational Citizenship Behavior (OCB) – Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of their job. 3–6 Job Satisfaction and Customer Satisfaction Satisfied employees increase customer satisfaction because: – They are more friendly, upbeat, and responsive. – They are less likely to turnover which helps build long-term customer relationships. – They are experienced. Dissatisfied customers increase employee job dissatisfaction. 3–7  The Effect of Job Satisfaction on Employee Performance Satisfaction and Productivity – Satisfied workers are more productive. – Worker productivity is higher in organizations with more satisfied workers. Satisfaction and Absenteeism – Satisfied employees have fewer avoidable absences. Satisfaction and Turnover – Satisfied employees are less likely to quit. – Organizations take actions to retain high performers and to weed out lower performers. 3–8