Empowerment Technologies - Unit 14.2 Audience Profiling PDF

Unit 14: Researching for ICT Projects Lesson 2: Audience Pro ling by Creating Basic Forms Using Survey Application Contents Engage 1 Introduction 1 Objectives 2 Explore...

Unit 14: Researching for ICT Projects Lesson 2: Audience Pro ling by Creating Basic Forms Using Survey Application Contents Engage 1 Introduction 1 Objectives 2 Explore 2 Explain and Elaborate 3 Survey 3 Creating Basic Forms 5 Extend 7 Activity 1 7 Activity 2 8 Evaluate 9 Wrap Up 11 Bibliography 12 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Engage Introduction Fig. 1. Illustration of a sample survey form In the previous lesson, we discussed audience profiling and its importance for ICT project proposals. It is also important to emphasize creating and writing the forms used for profiling. It might be difficult to formulate the survey questions especially when you are new with the research process. Manual writing of audience profiling forms can be a burdensome task as well but due to technology it has become easier for us. This lesson will guide you on how to formulate a basic survey form for audience profiling using surveying applications available on the internet so that you do not need to conduct a manual survey. What do you think is the crucial part of writing an audience profiling form? Are you familiar with the different platforms you can use in writing it? How do you utilize such platforms in providing a comprehensive audience profiling form? 1 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Objectives In this lesson, you should be able to do the following Identify the different surveying platforms used for audience profiling. Apply the basic audience profiling format using surveying applications. Build a basic and simple form for audience profiling. DepEd Competency Analyze how target or intended users and audiences are expected to respond to the proposed ICT Project for Social Change on the basis of content, value, and user experience. (CS_ICT11/12-ICTPT-IIm-p17) Explore 5 minutes Creating survey forms has become easier, especially now that we are in the new technology age where lots of applications and software are available in the market. With that, we should be keen in choosing the best surveying application for us. Search for a video online on how to create online surveys. Below is an example. After watching a video, answer the following questions on the next page. YouTube ProProfs, “How to Create Online Surveys Easily” YouTube (YouTube, February 26, 2013), https://www.youtube.com/watch?v=wC7eg6g1WrE, last accessed on July 2, 2020. 2 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Guide Questions 1. How do you find creating surveys? Is it easy to create online forms? 2. How does this kind of platform help you in creating surveys? 3. How can these surveying applications give you hassle free audience profiling? Explain and Elaborate Survey A survey refers to the process of seeking ideas and opinions towards a specific topic. It can be in the form of a poll, questionnaire, etc. Usually, surveys are conducted through pen and paper or an interview with the people who are the target audience for the study. Commonly, it can be considered as the audience profile in some studies for project proposals. Hence, not all surveys are regarded as the latter. 3 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Surveying Platforms There are various surveying platforms available on the internet today, which is a big help to the researchers in creating survey questionnaires. These platforms can also be used for creating forms for audience profiling. The following are some of the surveying platforms you can use in creating necessary forms for audience profiling. Google Form Google form is beneficial to students and other people researching for the first time. It offers basic features that one person can easily access and use. It has a simple interface that emphasizes the content of the survey questionnaire. Google form makes surveys easier as it is accessible without purchasing Google Suite but with limited features only. ProProfs ProProfs is a survey maker application that provides various templates for surveys and other forms such as registrations, feedbacks, etc. It offers a trial version where you can access full features for a limited time allowing users to test other features that are not available on the free version. Survey Monkey A popular surveying application that is used by many is Survey Monkey. This application offers a free account with necessary features such as drag and drop tools that are useful in creating a basic form of audience profiling. You can also modify existing templates so you don’t have to think about the format for your audience profiling form. SmartSurvey The best survey application for collaborating work is SmartSurvey. Unlike other survey applications, this enables the team to add and share questions for their audience profiling without overriding other members' questions. This feature is very efficient in team collaboration for a project proposal, especially ICT projects. 4 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application How do we utilize these platforms in creating audience pro ling? Creating Basic Forms Audience profiling might be difficult to a starter as they are not familiar with the basic format of the form they are going to create. Since audience profiling is necessary for project proposals, it is important to develop a suitable form for the target audience. Hence, audience profiling might be similar in some ways but has differences when it comes to its purpose. Form Sections In creating forms, sectioning is an efficient way to organize audience profiling, and it will be easier to collect the data from the accomplished surveys. Sectioning will help avoid confusion in data interpretation. It is like a letter that has a body to follow. Overview The overview must contain the intention of the people or organization in conducting audience profiling. The audience must understand the purpose of the survey by indicating the project's main objective, the answer's confidentiality, and the responses' effect on the project in the overview. Demographic Information The standard format of audience profiling forms should have demographic information on the second part. Demographic data is critical information to collect as it will be the basis of the surveyor if the project is suitable for a specific race, age, gender, etc. It is not necessary to indicate the name of the audience. However, the audience's age, location, sex, race, and other demographic information might be needed and related to the study. 5 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Psychographics Information Psychographic information is the audience's behavior towards a specific topic emphasized in the project. Audience profiling may or may not show psychographic information but it must be included to determine the target audience's opinion towards your project's topic. Beliefs and attitudes of the audience towards the problem are crucial for the project to push through. Familiarization Questions The familiarization question is the fourth section of the audience profiling form. It aims to find out the audience's prior knowledge about your topic. This section may use "Yes or No" questions, rating scale, and open-ended questions. There is no specific number of items for this section. Main Questions or Survey Questions The main question is the fifth section of the audience profiling form. The items in this section need to be more precise and specific than the familiarization questions because they need to be in-depth. These questions must also emphasize the main objectives of the project. The type of items often used in this section are questions seeking agreements or arguments, opinions, and feedback of the audience. You may use different types of questions in this section. Recommendation Section or Closing Section This section may be the last part of the audience profiling form. Before you close the survey form, you may want to know the recommendation given by your audience to add more ideas to the propositions in your project. As such, you will gain more information regarding the topic and provide more accurate proposals. 6 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Extend Activity 1 Select a surveying application that is mentioned above. Write your experience while you explore the application on the box below. You can use the guide questions below in writing your experience. What are the functionalities that you were able to try? Is the application free? Is it available on mobile phones? How is it useful in creating a survey for audience profiling? Surveying Application Experience Guide Refer to the applications that are mentioned in the explain part. 7 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Activity 2 Explain below how surveying applications can help you in creating basic forms for audience profiling. Guide Explain your answer in your own opinion and your own words. 8 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application Evaluate A. Identify the word/s being described in the sentence. 1. What do you call the surveying application that is owned by Google? 2. What is the first section of the basic form for audience profiling? 3. What part of the basic form is used to identify the opinion and attitude towards a specific topic? 4. What do you call the surveying application that is best for collaborating with teams? 5. Give at least one part of basic forms for audience profiling and explain its content. 9 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application B. Answer the following comprehensively. 1. Why is it necessary to provide a psychographic section in your audience profiling form? Explain your answer. 2. How does sectioning help you from giving suitable projects for your target audience? Explain your answer. 3. How would you know if you need to include a psychographic section in your audience profiling form? Explain your answer. 10 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application 4. How important do you think is surveying application or platform in audience profiling? Justify your answer. 5. A local bakery wants to find out its customers’ satisfaction in terms of its product quality. What can the owner do to make sure their product quality is consistent, and their customers remain satisfied? Explain your answer. Wrap Up ___________________________________________________________________________________________ Survey refers to the process of seeking ideas and opinions towards a specific topic. There are lots of surveying applications available on the internet and some of these are introduced in this lesson. They are as follows: Google Form, ProProfs, Survey Monkey, and SmartSurvey. Sectioning is very important in audience profiling which is mentioned as follows: Overview, Demographics Information, Psychographic Section, Familiarization Section, Main Questions, and Recommendation and Closing Section. 11 Unit 14.2: Audience Pro ling by Creating Basic Forms Using Survey Application ___________________________________________________________________________________________ Bibliography “340+ Survey Form Templates & Examples.” Jotform. Accessed on July 3, 2020. https://www.jotform.com/form-templates/category/survey. “4 Components of a Complete Audience Analysis.” Equifax. Accessed on July 3, 2020. https://www.equifax.com.au/datadrivenmarketing/insights-centre/4-components-com plete-audience-analysis. Guay, Matthew. “TThe 10 Best Online Survey Apps in 2020.” Zapier. Zapier, June 25, 2015. Accessed on July 3, 2020. https://zapier.com/learn/forms-surveys/best-survey-apps/. Marrs, Megan. “9 Best Survey Tools: Create Awesome Surveys For Free!” WordStream, June 3, 2020. Accessed on July 4, 2020. https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools. Meredith, Alisa. “How to Use Psychographics in Your Marketing: A Beginner's Guide.” HubSpot Blog. Accessed on July 4, 2020. https://blog.hubspot.com/insiders/marketing-psychographics. “Questionnaire Design.” Pew Research Center Methods. Pew Research Center. Accessed on July 3, 2020. https://www.pewresearch.org/methods/u-s-survey-research/questionnaire-design/. 12