Applied Social Psychology PDF

APPLIED SOCIAL PSYCHOLOGY Applied social psychology is “Social psychological research and practice in real world settings directed towards the understanding of human social behaviour and the amelioration of social problems” Fisher, 1980 “All sci...

APPLIED SOCIAL PSYCHOLOGY Applied social psychology is “Social psychological research and practice in real world settings directed towards the understanding of human social behaviour and the amelioration of social problems” Fisher, 1980 “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 1  APPLIED SOCIAL PSYCHOLOGY Issue vs Problem “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 2 Disciplinary Framework Applied Social Psychology is Multidisciplinary Sociology Psychology Social Psychology “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo  Sociology Some of the areas we study in Sociology are: Family Ethnicity, Race, Cultures Education Community & Urban Life Class & Stratification Systems Gender “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 4  Psychology Some of the areas we study in psychology are Learning & Conditioning Personality Memory Psychological Development Motivation Intelligence “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 5 Social Psychology - Definition Social Psychology – “the scientific attempt to understand and explain how the thoughts, feelings, and behaviours of individuals are influenced by the actual, imagined or implied presence of other human beings” Fiske 2004. Brings social and psychological features together as relevant to the analysis of behaviour “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 6  Social Psychology Some of the areas we study in social psychology are: Self Attribution Social Identity & Group Processes Interpersonal Attitude & Relations Behaviour Social Cognition “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 7  Some Broad Areas of Applied “Social” Psychology Health Communities Organizations The Environment “All science must be applied science, the goal of which is to lighten the toil of everyday life” Galileo 8