Advertising Agency PDF

Advertising Agency COM 126 Advertising Principles and Practices Our Discussion What is an advertising agency Roles and Responsibilites Types of Advertising Agencies Organization Chart  Advertising Agency An advertising agency is...

Advertising Agency COM 126 Advertising Principles and Practices Our Discussion What is an advertising agency Roles and Responsibilites Types of Advertising Agencies Organization Chart  Advertising Agency An advertising agency is a business that helps its clients with their advertisements and other marketable material to promote an image, product or business. Roles of Advertising Agencies Ad SocMed Campaign Management Content Graphic Creation Design Strategy Commercials Planning  Types of Advertising Agencies  1. Full-Service Advertising Agencies Full-service advertising agencies offer a wide variety of advertising services to its clients, with both traditional and digital options. “Large size agencies” 1. Full-Service Advertising Agencies Television advertisements Advertisement campaigns Content creation Search engine optimization (SEO) Graphic design Social media management Radio advertisements Web development  2. Digital advertising agencies Digital advertising agencies offer advertising services online. Clients may choose this agency when they only desire to have digital advertisements rather than tangible advertising goods. 2. Digital advertising agencies SEO Email marketing Account-based marketing Social media marketing Website design and marketing Content marketing Lead generation  3. Traditional advertising agencies Traditional advertising agencies offer classic styles of advertising for clients. Clients may choose this agency when they're advertising their business to the local area. 3. Traditional advertising agencies Billboard advertisements Postcard mail advertisements Television commercial advertisements Newspaper advertisements Radio advertisements Magazine advertisements  4. Social media advertising agencies Social media advertising agencies offer its clients social media-focused advertising. You may choose to work in this agency if you're a content creator or have significant knowledge of social media to help optimize accounts for clients. 4. Social media advertising agencies Establish social media advertisement optimization Design profiles Write blog posts Produce videos Create content Write captions  5. Creative boutiques Creative boutiques offer a variety of creative design options for its clients based on their needs. This type of agency allows clients to monitor how their campaign is performing on their own. 5. Creative boutiques Building an online community Creating content, such as social media posts, blog posts or videos Planning campaign strategies  6. Media buying agencies Media buying agencies work with their clients to choose the best location to place their advertising material. This can include deciding where most consumers may view the material and who is more likely to act on the advertisement when they see it.  7. Public relations advertising agencies Public relations (PR) advertising agencies help their clients enhance and maintain their public image. A PR advertisement agency can work with companies to feature their business in the news, local or digital community and other industry websites.  8. Brand advertising agencies Brand advertising agencies offer a specialty in branding for clients. Branding is a company's name, logo, colors and overall design that differentiates them from other companies. 8. Brand advertising agencies Logo designs Signage Brand name development Color palettes  9. In-house Advertising Agencies In-house advertising agencies are agencies that operate within an existing company. This means the agency exists to operate for a single client, which is the company that owns them.  10. Interactive advertising agencies Interactive advertising agencies are like digital advertising agencies, but it focuses on the consumer interacting with the advertisement online. Advertising Agency Org. Chart Advertising Agency Org. Chart Advertising Agency Org. Chart