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QUESTION: 1 A developer is struggling to find a message in the execution list during message monitoring.What is a reason for this? Option A : The message has been triggered, but is used in more than one journey. Option B : The message has not been triggered by a journey. Option C : The messag...

QUESTION: 1 A developer is struggling to find a message in the execution list during message monitoring.What is a reason for this? Option A : The message has been triggered, but is used in more than one journey. Option B : The message has not been triggered by a journey. Option C : The message has been triggered but still in pending. Correct Answer: B QUESTION: 2 A developer is creating a journey using the condition activity. According to the requirements, if a profile iseligible for multiple conditions then the profile should flow through the "VIP Customer" condition path.How can this condition activity be configured in the Journey? Option A : Place "VIP Customer" path on the top. Option B : Assign "VIP Customer" path a priority of High. Option C : Place "VIP Customer" path before end activity. Correct Answer: A QUESTION: 3 Where are two places an Adobe Journey Optimizer team member can access the Journey reports? (Choosetwo.) Option A : From the Journeys menu, open the desired journey, and click the Global Report icon Option B : From the Journeys menu, click the Live Report icon. Option C : From the Journeys menu, open the desired journey, and click the Live Report icon. Option D : From the Journeys menu, click the Global Report icon. Correct Answer: A,C QUESTION: 4 A marketer wants to send a push message in burst mode to rapidly deliver a notification to millions ofcustomers.Which journey configuration is the only one suitable for burst messaging? Option A : The journey begins by reading in a segment, the message is sent, message engagement is tested, a followup message is sent to engaged customers, and the journey ends. Option B : The journey begins by reading in a segment, the message is sent, and the journey ends. Option C : The journey begins with a unitary event, a segment is read, the message is sent, and the journey ends. Correct Answer: B QUESTION: 5 A developer is responsible for a large geographic region that covers multiple cities. Offers need to be set for each city. How many offers can be requested within a decision scope in an Offer Simulation? Option A : 30 Option B : 15 Option C : 50 Correct Answer: A QUESTION: 6 A company has a mobile app for its customers that is available both for iOS and Android devices. They are currently using a third-party mobile messaging solution to deliver notifications to all users of the app across platforms. They want to configure a journey in Adobe Journey Optimizer to orchestrate the delivery of these notifications. What is the most efficient approach to use? Option A : Create a new trigger Event Option B : Integrate the AEP Mobile SDK into the app  Option C : Create a new custom action. Correct Answer: C QUESTION: 7 A marketing manager needs to create four separate journeys for an upcoming company campaign. For thiscampaign, they would like to include offers in the decisions and placements they have created.Which entity can support duplicate offers? Option A : Decisions only Option B : Placements only Option C : Both decisions and placements Correct Answer: C QUESTION: 8 A developer wants to create a Schema for a customer's personal details attributes. This involves four tasks.In which order should the developer perform the tasks? Option A : 1. Create a field group named "Person Details" 2. Create a field for "Gender" and assign data type as string to the field 3. Create a field for "Person Name" and assign data type as string to the field 4. Use XDM Individual Profile Schema Class to create Schema Option B : 1. Use XDM Individual Profile Schema Class to create Schema 2. Create a field group named "Person Details" 3. Create a field for "Person Name" and assign data type as string to the field 4. Create a field for "Gender" and assign data type as string to the field Option C : 1. Use XDM Individual Profile Schema Class to create Schema 2. Create a field for "Person Name" and assign data type as string to the field 3. Create a field group named "Person Details" 4. Create a field for "Gender" and assign data type as string to the field Correct Answer: B QUESTION: 9 A developer is in the process of creating a new Email Message, which will render different versions of the emailfor each of the Gold, Silver, and Bronze Loyalty members when they receive it.How would the developer accomplish this in Adobe Journey Optimizer? Option A : Create a Landing Page for each Loyalty Tier, including the link to the Landing Page in the Email Message. Option B : Enable a Rule in the Collection, so that the Loyalty Tier Segment is used in the rendering of the Email Message. Option C : Create an Offer Decision, which contains separate offers, based upon the customer's loyalty level. Correct Answer: C QUESTION: 10 While modelling a schema for a retail organization purchase journey, the following data sources are available:1. CRM system2. Purchase data from offline store3. Website analytics dataWhat is the correct Schema type to map these data to ingest in Adobe Experience Platform? Option A : CRM system - XDM Experience Event Purchase data from offline store - XDM Experience Event Website analytics data - XDM Individual Profile Option B : CRM system - XDM Individual Profile Purchase data from offline store - XDM Individual Profile Website analytics data - XDM Experience Event Option C : CRM system - XDM Individual Profile Purchase data from offline store - XDM Experience Event Website analytics data - XDM Experience Event Correct Answer: C QUESTION: 11 Adobe Journey Optimizer is being set up at an organization. The business is very concerned about retaining thecompany's reputation on their websites. Some of the brands are responsible with their email programs, butothers are not.In order to diversify the risk, what would the developer do? Option A : Create separate subdomains for each website in the organization. For each subdomain, make sure that all the DNS records have been generated into their company's domain hosting solution. Option B : Create a new DNS record for each website that the company wants to utilize for sending emails. Once these are set up, check to make sure that the domain hosting solution has generated the correct validation records to ensure it is functioning correctly. Option C : Create a DNS record to match each subdomain used by the company. Make sure that the corresponding domain hosting solution has matching API Keys for authentication purposes. Correct Answer: A QUESTION: 12 A developer needs to create a Landing Page to send customers to register for a future Webinar. However,when creating the Landing Page in Adobe Journey Optimizer, the "Create Landing Page" button is grayed out.What would be two reasons for this? (Choose two.) Option A : The Landing Page subdomains have not been set up. Option B : The Landing Page presets have not been set up. Option C : The system admin has not added the PTR record for the Landing Page subdomain. Option D : Under channel administration, the user should select their own domain first. Correct Answer: A,B QUESTION: 13 An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in theProfile schema. The loyalty level can have specific values (Silver, Gold, Platinum).How would this field be added?  Option A : Create a new field using the data type Short, check the option Enum, and configure the Enum values. Option B : Create a new field using the data type String, check the option Enum, and configure the Enum values. Option C : Create a new field using the data type Enum, and configure the Enum values. Correct Answer: C QUESTION: 14 An Adobe Journey Optimizer team member wants to make sure their messages are successfully executed,sent, and delivered.Where can the team member monitor how the messages are performing across journeys in real-time? Option A : From the Reports menu, click the Messages tab. Option B : From the Journeys menu, click the Executions tab, and filter by Messages. Option C : From the Messages menu, click the Executions tab. Correct Answer: C QUESTION: 15 A developer needs to use a data source to retrieve data from a third-party system.What is the maximum number of calls per second for external data sources? Option A : 10 calls per second Option B : 20 calls per second Option C : 15 calls per second Correct Answer: C Explanation/Reference: Reference: https://experienceleague.adobe.com/docs/journey-optimizer/using/configuration/configure-journeys/ external- systems/external-systems.html QUESTION: 16 An Adobe Journey Optimizer developer has high-level Manage journeys permission.What additional permission is required to read journey, delete journeys, read segments and read Schemas inAEP? Option A : No additional permission is required. Option B : View journeys permission is required. Option C : Journey Editor permission is required. Correct Answer: B Explanation/Reference: Reference: https://experienceleague.adobe.com/docs/journey-optimizer/using/access-control/privacy/high- lowpermissions.html?lang=en QUESTION: 17 A developer wants to update a customer profile in the end of the journey. While creating the real time eventjourney, the developer finds that "Update profile" activity is not available.What could be the possible reason? Option A : The "Update Profile" activity was not enabled in configurations. Option B : The "Update Profile" activity was not enabled in the Journey properties. Option C : The event used in the journey does not have a namespace.  Correct Answer: C QUESTION: 18 An Adobe Journey Optimizer team member needs to create a new schema.What are two considerations when choosing an object approach over free-form fields? (Choose two.) Option A : Objects indirectly help in creating a shorter structure, making it easier to reference the fields while using Adobe Experience Platform Query Service. Option B : Objects indirectly help in creating a good menu structure in the Segment Builder UI. The grouped fields within the schema are directly reflected in the folder structure provided in the Segment Builder UI. Option C : Objects indirectly help increase the visibility of the fields, since they are created directly under the root object of the schema (_tenantId). Option D : Objects are best used when creating a logical grouping of certain fields. Correct Answer: B,D QUESTION: 19 What are two of the mandatory components of a unitary event in Adobe Journey Optimizer? (Choose two.) Option A : Namespace Option B : Person-based identity Option C : Non-person identity Option D : Event ID condition Correct Answer: A,D QUESTION: 20 In the Experience Platform there are various forms of segmentation (batch, stream/edge). Which definition best describes how batch segmentation works in the Real-Time Customer Profile?  Option A : Runs every 24hrs over all segment definitions regardless of how data is flowing into the Real- Time Customer Profile. Option B : Runs every 8hrs over all segment definitions regardless of how data is flowing into the Real- Time Customer Profile. Option C : Runs every 24hrs on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile. Correct Answer: C QUESTION: 21 What is the correct sequence of steps to send a proof email after clicking the Show preview button in the email designer? Option A : Find and select a test profile in "Preview", add a recipient's email in "Test Profile Selection", select the test profile, and click "Send proof". Option B : Find and select a test profile, add a recipient's email in "Test Profile Selection", select the test profile in "Preview", and send. Option C : Find and select a test profile in "Test Profile Selection", click the "Send proof" in "Preview", add a recipients' email, select the test profile, and send. Correct Answer: C QUESTION: 22 A marketing operator from a financial organization is creating a tax information email to be sent during thesummer break and wants to give the customer the option to unsubscribe from future communications.By default, how will the customer consent data be handled once they unsubscribe from the communication? Option A : Consent is handled by the Experience Platform Consent schema. Option B : Consent is handled by the Experience Platform Subscription service. Option C : Consent is handled by the Experience Platform Opt-out schema.  Correct Answer: A QUESTION: 23 The marketing team of an online sports company wants to understand how soft bounces are impacting theiremail communications plan.By default, how does Adobe Journey Optimizer suppress an address based on a single email delivery? Option A : At the fifth encountered error within the retry time period, the address is suppressed. Option B : At the third encountered error within the retry time period, the address is suppressed. Option C : At the fourth encountered error within the retry time period, the address is suppressed. Correct Answer: A QUESTION: 24 An Adobe Journey Optimizer developer recently onboarded to a project wants to view, export and manage theAdobe Journey Optimizer Suppression list but he is not able to access it.What is the correct access level needed to perform this action? Option A : Journey Administrators Option B : Marketing Managers Option C : Decisioning Managers Correct Answer: A Explanation/Reference: Reference: https://experienceleague.adobe.com/docs/journey-optimizer/using/configuration/monitor-reputation/ manage-suppression-list.html?lang=en QUESTION: 25 A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to usetwo identity fields for this process.Which two identity fields would be used? (Choose two.) Option A : XDM ID  Option B : Campaign code Option C : CRM ID Option D : Hashed email Correct Answer: C,D QUESTION: 26 A developer needs to add new customer attributes to be used for a new marketing program to their existingcustomer schema.What is a possible way to extend the existing schema within the Experience Data Model? Option A : Add a new field to the schema Option B : Extend the class with a new field Option C : Create a new class with the new field Option D : Correct Answer: A Explanation/Reference: Reference: https://experienceleague.adobe.com/docs/journey-optimizer/using/configuration/configure-journeys/ events-journeys/about-creating-business.html?lang=en QUESTION: 27 A developer wants to set up a journey to send API calls to a third-party system using a custom action.What are two limitations the developer must be aware of? (Choose two.) Option A : Only POST and PUT call methods are supported. Option B : Only simple collections can be passed in custom action parameters. Option C : Advanced expression editor does not support arrays in action parameters.  Option D : Only the default ports are allowed when defining a custom action. Correct Answer: A,B QUESTION: 28 A developer is seeing no people entering a live journey with a system generated event.What are two possible causes? (Choose two.) Option A : The "Allow re-entrance" option is selected. Option B : A wrong URL is being used. Option C : Profile attributes are empty. Option D : The event payload does not contain an event id. Correct Answer: B,D QUESTION: 29 An email designer is designing an email from scratch.What process would be followed to lay out the email? Option A : Add Content Components, then add Structure Components Option B : Add Structure Components, then add Content Components Option C : Add Structure Components, then add Visibility Components Correct Answer: B https://www.dumpset.com/ QUESTION: 30 What is the correct definition of a Business Event in the context of how it works with the Real-Time CustomerProfile? Option A : A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type. Option B : A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM eventbased schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type. Option C : A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey. Correct Answer: A QUESTION: 31 A developer has published a journey and then realized some modifications are needed. What is the best approach under this circumstance? Option A : Stop the journey, create a new version, start modifying & testing, and publish the journey. Option B : Create a new version of the journey, start modifying & testing, and publish the journey. Option C : Close to new entrances of the journey, duplicate the journey, start modifying & testing, and publish the journey. Correct Answer: A QUESTION: 32 While creating the segment in the segment UI, the developer noticed that a schema field is not visible in theattribute list, but the same field is available in the profile schema.What can the developer do to make it available in the attributes to create the segment? Option A : Select "Show all schema fields" in the settings Option B : Select "Show all attributes" in the settings Option C : Select "Show full XDM schema" in the settings Correct Answer: C QUESTION: 33 A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed. When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer? Option A : Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection. Option B : Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment. Option C : Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection. Correct Answer: A QUESTION: 34 A marketer reports that clicks on the main image in an email are not being tracked.What are two possible reasons for this? (Choose two.) Option A : The "Open Tracking for email" option is disabled for the email. Option B : The "Click Tracking for email" option is disabled for the email.  Option C : The Tracking Type on the link is set to "Never". Option D : Link tracking is enabled, but the link does not have a Label. Correct Answer: B,C QUESTION: 35 What are three features of development sandboxes in the Adobe Experience Platform? (Choose three.) Option A : Share compute resources for segmentation jobs Option B : Always provisioned with a matching production sandbox Option C : Meant for developing and testing experiences Option D : Share compute resources for data ingestion Option E : Meant to support up to 10% of licensed profiles Option F : Used for running production workloads Correct Answer: A,C QUESTION: 36 A developer wants to create a landing page that customers will use to opt in and opt out of a subscription list,and after an update to their subscription, use a journey to send a confirmation message.Which two must configured before creating the landing page? (Choose two.) Option A : Landing page preset Option B : Error subpage Option C : Subscription list Option D : Confirmation message journey Correct Answer: C,D QUESTION: 37 A company's data analytics team uses a third-party Business Intelligence (BI) tool connected to the AdobeExperience Platform Query Service. They would like to use this BI tool to analyze customer interaction datagenerated by Adobe Journey Optimizer such as email delivery data, open-and-click data, and mobile messagedelivery data.After the customer interaction occurs, how soon will the data be available in the BI tool for analysis? Option A : It will be available in about 24 hours. Option B : It will be available in about fifteen minutes. Option C : It will be available in real-time. Correct Answer: C QUESTION: 38 A company currently uses Adobe Analytics to capture data related to their customers' on-site behavioral events,such as product views, products added to cart, and browse-abandonment events. The company wants tocreate journeys based on web behavior with as little latency as possible after the behavioral event occurs.How would the developer integrate that data into the Real-Time Customer Profile of Adobe Journey Optimizerto meet the requirement? Option A : Use the HTTP API Source Connector to create a Streaming source connection, mapping the desired data fields of your Analytics Report Suite to the appropriate attributes in your XDM Schema. Option B : Use the Generic REST API Source Connector with the Flow Service API. Option C : Use the Adobe Analytics Source Connector to create a source connection to your Analytics Report Suite. Correct Answer: C https://www.dumpset.com/ QUESTION: 39 An Adobe Journey Optimizer user is working within the administration section of Adobe Journey Optimizer andwants to create an Email Message Preset.Which two types of Email Message Presets are available to the user? (Choose two.) Option A : SMS Option B : Marketing Option C : Social Option D : Transactional Correct Answer: B,D QUESTION: 40 The dimensional entity that exists within the Real-Time Customer Profile data store (also sometimes referred toas lookup or classification schemas) is primarily used for what two purposes? (Choose two.) Option A : It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile. Option B : It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys. Option C : It is leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile. Option D : It ensures that data is optimally stored to deliver real-time experiences and segmentation. Correct Answer: A,C QUESTION: 41 What is the purpose of defining Offer Eligibility within an offer? Option A : Offer eligibility allows for the creation of audience segments that would be eligible for the offer Option B : Offer eligibility allows for the association of an offer to a placement within a message. Option C : Offer eligibility allows for the restriction of the offer to specific profiles within a segment.  Correct Answer: C QUESTION: 42 When creating a Push notification, it is desired to permit the customer to opt-out of further notifications.What link type must be included to facilitate an opt-out of Push notifications? Option A : External Opt-out/Unsubscription Option B : One click Opt-out Option C : No link necessary: customer will manage on their device Correct Answer: C QUESTION: 43 An Adobe Journey Optimizer developer wants to copy a Schema created in a development sandbox toproduction sandbox.Which feature in AEP can be used to achieve this? Option A : Export/Import Sandbox API Option B : Export/Import Schema Package Option C : Export/Import Schema API Correct Answer: A QUESTION: 44 A developer wants to use an audience from an external source in Adobe Journey Optimizer to send a pushnotification.Which namespace is available in the platform to use an external audience? Option A : Cross-Device ID Option B : Non-people Identifier Option C : Device ID Correct Answer: B QUESTION: 45 A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "FallCoupons". When the Collection is checked, only 3 of the 4 offers created are included.What would be the problem? Option A : When creating the offer, they did not add the Image Placement. Option B : The required Tag is missing from one of the Offers. Option C : They did not create a Fallback Offer for their collection. Correct Answer: B Explanation/Reference: Reference: https://experienceleague.adobe.com/docs/journey-optimizer/using/offer-decisioning/managingoffers-in-the-offer- library/creating-collections.html?lang=en QUESTION: 46 A Marketer wants to develop a journey where the recipients should be targeted in their time zones.How can this journey be configured to fulfill this requirement? Option A : Enable "Use profile time zone in waits and conditions" in journey properties. Option B : Enable "Select time zone from User profile" in journey properties. Option C : Enable profile time zones in Configurations > Profiles > Time zone. Correct Answer: A QUESTION: 47 A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additionaldata from a data source they are currently using. The new data are represented by two currently- unusedattributes on a table in the data source. The developer has already modified the appropriate data schemas inAdobe Journey Optimizer to hold the new data.What approach would the developer use to import the new data from the data source? Option A : Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new dataflow to include the desired data. Option B : Update the corresponding dataflow by adding the two new attributes to the mapping. Option C : Delete the corresponding dataflow, then recreate it to include the desired data. Correct Answer: B QUESTION: 48 An Adobe Journey Optimizer user uses "Proof" as the subject line prefix when sending a proof.What will be the subject line of the proof email when received by the recipient? Option A : [Proof] Proof Last chance to save 40% in the Sale Option B : Proof Last chance to save 40% in the Sale Option C : [Proof] last chance to save 40% in the Sale Correct Answer: A QUESTION: 49 A developer has created all of the Offers they want to use for their Email Message Journey. They would like totest the Offer Decisions, to make sure that they are rendering correctly for the different segments they aretargeting in their Journey.How would this be accomplished? Option A : From the Offers - Simulation Menu, select the Placement, add a Test Profile, add a Decision Scope, and then click "View Results". Option B : From the Customer - Profiles Menu, select the Rendering Tab. From the list of eligible offers, select "Run Simulation". Repeat these steps for each segment. Option C : Use a test profile in the Journey and trigger a send to a person in each segment.  Correct Answer: A QUESTION: 50 An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create andedit journeys for an upcoming campaign.Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys? Option A : Journey Editor Option B : Journey Manager Option C : Journey Orchestration Correct Answer: B QUESTION: 51 A developer wants to create a segment for customers who visited the home page of a website and then aftervisiting the category page or the product page, made the purchase in 30 mins.Which advanced segmentation feature would be chosen for this use case? Option A : Dynamic segmentation Option B : Sequential segmentation Option C : Multi-entity segmentation Correct Answer: B