Pharmacademy Training Presentation PDF

# تنبيه * هذا الملف خاص فقط للمشتركين بدبلومة Super Community Pharmacist (SCP) المقدمة من أكاديمية Pharmacademy للتدريب والتطوير. * المحتوي العلمي داخل هذا الملف له حقوق ملكية فكرية خاصة ب PharmAcademy، ولا يسمح بنقل أو نسخ الملف من هاتف الى آخر أو اعادة نشر الملف عبر وسائل التواصل الإجتماعي، او ا...

# تنبيه * هذا الملف خاص فقط للمشتركين بدبلومة Super Community Pharmacist (SCP) المقدمة من أكاديمية Pharmacademy للتدريب والتطوير. * المحتوي العلمي داخل هذا الملف له حقوق ملكية فكرية خاصة ب PharmAcademy، ولا يسمح بنقل أو نسخ الملف من هاتف الى آخر أو اعادة نشر الملف عبر وسائل التواصل الإجتماعي، او استخدام المحتوي بداخلة بهدف انشاء محتوي مماثل، ويتم ارسال الملف من قبل إدارة الأكاديمية للزملاء المشتركين في الدبلومة فقط. * نشر الملف دون إذن الأكاديمية عمل غير أخلاقي، وغير قانوني والأكاديمية لا توافق على نشرة ومن يفعل ذلك يعرض نفسه للمسائلة. * جميع مناهج الأكاديمية مناهج معتمدة وموثوقة. # Aim To The Target Know. Prepare. Do it. Follow-up ## Waseem Maged Pharmaceutical Soft skills trainer Dr. Waseem Maged Senior Soft Skills Trainer # The Summery ## consumer sentiment during the coronavirus crisis - SHIFT TO VALUE AND ESSENTIALS - LOOKING FOR WAYS TO SAVE MONEY - PREFER OMNI CHANNEL - CONVENIENCE - VALUE - QUALITY # 86% are willing to pay more for a great customer experience # 49% have made impulse purchases after receiving a more personalized experience # Customer Experience 1. CUSTOMERS ARE WILLING TO PAY A PRICE PREMIUM OF UP TO 13% 2. CUSTOMERS ARE WILLING TO PAY A PRICE FOR LUXURY AND INDULGENCE SERVICES AS HIGH AS 18% So, A good customer experience means your customers will spend more. # Our Tools 1. Relevant Service 2. Collect Feedback 3. Customer Experience 4. Proactivity 5. Short waiting time 6. Customized Solution 7. Offers and promotions Dr. Waseem Maged - Senior Soft Skills Trainer # Marketing Definition Dr. Philip Kotler defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services." Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Track data on your point of sale systems ## Segmentation- Targeting ## Value proposition ## Persona - Customer Profile ## Product Inventory Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Track data on your point of sale systems Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Segmentati - Aggregating prospective buyers into groups or segments with - Common needs - who respond similarly to a marketing action ## Targeting - a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience Dr. Waseem Maged - Senior Soft Skills Trainer # Dr. Waseem Maged - Senior Soft Skills Trainer # CLEAR ## ZERO DANDRUFF GREASE DOUBLE FRESHNESS ## head&shoulders CLASSIC CLEAN 2in1 Dr. Waseem Maged - Senior Soft Skills Trainer ## PANTENE ## sunsilk ## THICKER, STRONGER HAIR IN 14 DAYS Dr. Waseem Maged - Senior Soft Skills Trainer # ## THE AXE EFFECT ## Vebix MAX 7 DAYS CLASSIC ALCOHOL FREE & UNSCENTED Dr. Waseem Maged - Senior Soft Skills Trainer A+B=K # Segmentation - Life Style (Diseases) - Geographic (PCR) - Demographic - Active constituent Dr. Waseem Maged - Senior Soft Skills Trainer # Practical Activity | Industry | Market | Market Segmentation | Target Customer | End User | |---|---|---|---|---| | Retail | | | | | | Online | | | | | Dr. Waseem Maged - Senior Soft Skills Trainer # العالم من خلال عين العملاء يكون جميلا جدا # Persona Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Value proposition - Product And Service - Gain Creators - Pain Relievers ## CUTOMER SEGMENT - Gains - Pains - Critical Success Factors Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Value proposition - Product And Service - CUSTOMER INSPIRED INNOVATION - Relievers ## CUTOMER SEGMENT - Gains - Pains - Critical Success Factors Dr. Waseem Maged - Senior Soft Skills Trainer # The Value Proposition - canvas | Product And Service | | | | | | | | | |---|---|---|---|---|---|---|---|---| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | PAIN RELIEVERS | | CUTOMER SEGMENT | | | | | | | | | | | | | | | | | | | | | | | | | - فعال ويعالج في مدة زمنية 3 اشهر - لا يحتاج الى تكراره بعد العلاج ... - خالي من الاعراض الجانبية - يستخدم مرتان اسبوعيا فقط VALUE PROPOSITION RELEVANT VALUE Dr. Waseem Maged - Senior Soft Skills Trainer # Practical Activity ## Value proposition - Product And Service - Gain Creators - Pain Relievers ## CUTOMER SEGMENT - Gains - Pains - Critical Success Factors Dr. Waseem Maged - Senior Soft Skills Trainer # Steps of the Plan ## Persona – Customer Profile - is a description of a semi-fictional character that represents your ideal customer. It is a detailed summary of the characteristics, qualities, and habits of a person who is in your target audience. ## Customer - is a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers. Dr. Waseem Maged - Senior Soft Skills Trainer # Customer profile | Age | | | | |---|---|---|---| | Sex | | | | | Job | | | | | Area | | | | | Social level | | | | | Customer characteristic | | | | Dr. Waseem Maged - Senior Soft Skills Trainer # Practical Activity | Age | | | | |---|---|---|---| | Sex | | | | | Job | | | | | Area | | | | | Social level | | | | | Customer characteristic | | | | Dr. Waseem Maged - Senior Soft Skills Trainer # Dr. Waseem Maged - Senior Soft Skills Trainer