4d7f0528b533b4db9222199f2c46ed16.pdf

ELECTRONIC MAIL (E-mail) EMAIL MARKETING  The process of communication between a business on one side and a customer on the other using Electronic Mail. Types of Email Marketing Newsletters Acquisition Mails Retention Mails Promotional Mails  Aspects of successful E...

ELECTRONIC MAIL (E-mail) EMAIL MARKETING  The process of communication between a business on one side and a customer on the other using Electronic Mail. Types of Email Marketing Newsletters Acquisition Mails Retention Mails Promotional Mails  Aspects of successful Email MKT Lead Generation: Creating your Audience Content Creation: Writing email copies for design purposes Scheduling and Response: Have a response system planned. Strategies in Email MKT  Know your audience Make it relevant Use it to build relationships Tailor your content to your customers Do not over send Things to note in Email Subjects Relevant to the recipient With a relevant, yet engaging subject line Concise and spot on Planned Sent at the right moment In the language the recipient understands Without any grammatical or spelling errors Without any broken links Concepts in Email Marketing Email List Lead Magnet Segmentation and Tagging Email Marketing Tools Mailchimp Emailoctopus Sender.net Brevo Hubspot Benchmarkemail.com Mailjet.com THANK YOU!