Email Marketing Deliverability Works PDF

Email Marketing How Email Marketing Deliverability Works. By Rahul Chandra  Define the private domain best suited for your Table of business. Contents Add an SPF record and DKIM Authentication to protect yourself ag...

Email Marketing How Email Marketing Deliverability Works. By Rahul Chandra  Define the private domain best suited for your Table of business. Contents Add an SPF record and DKIM Authentication to protect yourself against identity theft. Points for discussion Clean your lists to avoid a high bounce rate and affect your reputation. Optimize your subject lines to improve your open rate. Apply the best content and design tactics to avoid spam filters. Define the private domain best suited for your business. If you have a business, there’s really no excuse. There are certain things that must be done when starting a business and getting a private domain is one of them. Using a private domain(e.g. [email protected]), rather than a public domain (e.g. [email protected]), is essential for many business reasons. How Emails worked How Emails work without Private with Private Domains Domians Sending Limits, more emails will land There is no sending Limits. in spam and results in bounce rate. Comes with Security and Protection No Security from Theft. Private domains emails will create Trust issues with gmail/yahoo/rediff. trust among the users. No Authentication of SPF and DKIM Comes with SPF and DKIM Authentications The ease of setting up a Private Domain STEP 1 STEP 2 STEP 5 Visit Websites Like Finalise a domain name suited Godaddy, Wix best for your business. Maximize communication. Once Setup you need to activate your STEP 3 STEP 4 Professional Email Select a hosting Services Connect your Domain and Services. Hosting How Emails are Authenticated “These records are highly valued by spam filters. Having an SPF record setup can mean the difference between your emails ending up in the spam folder or not.” List Verification It’s important to verifyyour list on a regular basis Have you ever tried calling someone you haven’t spoken to in years only to find out he/she has changed their number? Well, that can also happen with email. As people change jobs or grow out of the email address they made in high school, you will find yourself with a lot of outdated and undeliverable email addresses. Where you can verify your list Tools to Verify Emails When you upload your list to be verified, these services will detect main categories: BRITE VERIFY KICKBOX NEVERBOUNCE Valid/Deliverable emails Invalid/Undeliverable as the Accept All/Risky email marked as valid have a valid name says, these are email addresses that come back account associated, and it’s addresses that will bounce as accept all can be risky, safe to send campaigns to and won’t be possible to since the servers are setup them. deliver emails. to accept anything.  IT FEELS URGENT So, what If you’re hosting a flash sale or only have a few remaining spots left for your latest webinar, write a makes a subject line that will compel your subscribers to act immediately. great subject IT MAKESYOU WANT TO FIND OUT MORE line? Telling a subscriber that “you won’t believe…” or “this is what happened when…” will likely make them curious enough proceed to your email. IT TELLSA STORY. Without a great subject line, your Everyone “once upon a time ”requires a happy ending. email will go ignored or, worse yet, If your subject line teases a great story, your get deleted. subscriber will open your email to find out what happens next. Apply the best content and design tactics. Design Your Campaigns So That They Avoid Spam Filters In this final step of your Practical Guide to Deliverability, we’re going to be looking at aspects of design and email content and their impact on whether or not your email avoids spam filters. Keywords and phrases Avoid excessive punctuation use Avoid excessive use of alphanumeric characters Capital letters Shortened Links Use captions with your images Make sure your Unsubscribe link is easy to read and view. Add a clear Call To Action to your emails to increase engagement. Do you have any questions? Post it on QnA Platform.