NPD Project Wrap-up Agenda 12/3 PDF
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This document discusses different approaches to organizing for innovation, including various organizational structures. The key topics covered are NPD project wrap up, course logistics, different structures such as matrix and intrapreneurship and related strengths and weaknesses. The document mentions various team and project management concepts.
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Agenda: 12/3 Organizing for Innovation Course Logistics NPD Project: Wrapup Myth of the Lone Genius!! Functional Structures for NPD Marketing/Sales/Customer Service Groups Strengths: Innovations developed are likely to meet marketplace needs Weaknesses: Often results in “in...
Agenda: 12/3 Organizing for Innovation Course Logistics NPD Project: Wrapup Myth of the Lone Genius!! Functional Structures for NPD Marketing/Sales/Customer Service Groups Strengths: Innovations developed are likely to meet marketplace needs Weaknesses: Often results in “incremental” innovations Customers not always aware of needs/cannot articulate these needs* * Can be remedied by appropriate methodologies like “observation” Functional Structures for NPD Engineering/R&D Groups Strength: Often results in “Breakthrough”/New-To-The-World innovations Weakness: Could lead to innovations that are not needed by the marketplace Matrix Structure Employees split their time between functional projects and NPD projects Marketing NPD Manager Manager Customer Concept Satisfaction Test Surveys Surveys Market Researcher Matrix Structure Strength: Recognizes the reality of human resource constraints Weakness: Dual reporting relationships cause problems for all concerned Intrapreneurship Strengths: Blends entrepreneurial spirit with big business resources Creative urges can be satisfied without leaving the organization Weaknesses: Not all ideas are developed potentially affecting morale Intrapreneurs do not receive proportionate share of profits “Hot” NPD Teams Passion for achieving the end result Ridiculous deadlines Irreverent and non-hierarchical Diverse Appropriate space [colocation] Empowered Dynamic Shared Leadership Fewer Bosses, Fewer Rules Structure Self-directed teams Employees from various departments Work together for 90 days Launching a product takes years [vs months] Many approvals/meetings Rules/procedures [1362 pages] Disputes between departments Employees stand with next to a colleague Preface objections with: - I invite you to consider Garage Lisa Perez 7 people – supply, design, marketing, innovation A new prenatal product Innovate the design and packaging Talked with manufacturing Gave marketing agency loose guidelines/worked with them Tested designs with consumers/stores Executives invited to look at designs + offer suggestions McCormick Visit Panel [11–12:30] McCormick Technical Innovation Center 202 Wight Avenue Hunt Valley MD 21031 Lunch [12:30] Global HQ 24 Schilling Road, Suite 1, Hunt Valley MD, 21031 Car Pools: - Gabby/Lhila/Riley M/Kara - Archie/Evan/Brendan/Henry - Ariana/Maggie/… - Remmi/Juan/Ben PLEASE bring an ID. Arrive by 10:45AM Project Learnings Do Differently Process: - Frustration generation/selection - Brainstorm … Innovation: - Features/benefits - Value Add? Group Dynamics: - Communications - Task allocation/ Decision Making Research Methodology: - Data Collection - Data Analysis
