Social Media Influencers & Customer Purchase Decisions PDF

CUSTOMER SERVICE AND S Social Media Influencers and Customer Purchase Decisions Many people use social media to connect and communicate with family and friends. In fact, the over 2 billion social media users worldwide and over 75% of U.S. consumers have an online prof Customers also use social m...

CUSTOMER SERVICE AND S Social Media Influencers and Customer Purchase Decisions Many people use social media to connect and communicate with family and friends. In fact, the over 2 billion social media users worldwide and over 75% of U.S. consumers have an online prof Customers also use social media to find product images, information, how-to videos and reviev. Think about how you use social media: 0 • • How many sites have you used on social media to find new products or services or see wha people are saying about them? Which sites do you visit? Have you posted on social media about products or services? There are social media users and then there are "hyper-users"! Social Media Influencers A social media influencer is a user who has established credibility in a specific industry or conI area, has access to a huge audience through their follower network and can persuade others to act based on their recommendations. An influencer could blog, vlog, or post to a personal account on lnstagram, Facebook, Twitter or another social media site. They may be an online entrepreneur or a celebrity, and are always trying to increase their number of followers by regularly adding new content. Examples of Social Media Influencers Huda Kattan @hudabeauty (lnstagram) Chiara Ferragni @chiaraferragni (lnstagram) Huda is a blogger and one of the biggest beauty influencers on social media. She uses video, images and other content to show cosmetic trends, product reviews and how-to instructions. She also has her own line of makeup. Huda has over 34 million followers. Chiara is a former model and top fashior influencer who writes a blog called The I Salad and posts content and pictures or lnstagram. She collaborates with many f brands, including Steve Madden, Louis \I and 7 For All Mankind. Chiara has over 16 million followers. ©2019 NRF FOUNDATION. ALL RIGHTS RESERVED. ALES RETAIL INDUSTRY ~-----~------J\...t,w 0 OVERVIEW Influencing Customers -e are ile. 'S. Influencers have a big voice in the retail marketplace today. They help inform customer interests and affect their purchase decisions. For this reason, retailers often try to leverage them to promote products and increase awareness of the company brand. As a retail sales associate, you positively influence customer purchase decisions by providing a great experience! t :ent Retail Technology Retailers are often on the forefront of technology development, ways to build and strengthen relationships with customers. l Retailers use technology focused on new and innovative in stores and online to: 3/ond ashion 'uitton 1. Make tasks faster and easier to complete. 2. Enable comprehensive data collection to best understand customer buying behaviors. 3. Communicate with customers through email, texts and apps. 4. Improve competitive advantage. 5. Identify and minimize risks and liabilities. ©2019 NRF FOUNDATION. ALL RIGHTS RESERVED.