The Impact of Social Media Influencers on Consumer Purchasing
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Questions and Answers

What is the role of influencers in the retail marketplace?

  • To provide a great customer experience
  • To build and strengthen relationships with customers
  • To improve competitive advantage
  • To inform customer interests and affect purchase decisions (correct)
  • What is one of the ways retailers use technology to enhance their relationship with customers?

  • Communicate with customers through email, texts and apps (correct)
  • Improve competitive advantage
  • Identify and minimize risks and liabilities
  • Make tasks faster and easier to complete
  • How many followers does Chiara have?

  • 20 million
  • 5 million
  • 16 million (correct)
  • 10 million
  • Which social media platform has over 2 billion users worldwide?

    <p>Facebook</p> Signup and view all the answers

    What is a social media influencer?

    <p>A user who has a large number of followers on social media</p> Signup and view all the answers

    Who is Huda Kattan?

    <p>A beauty influencer with over 34 million followers on Instagram</p> Signup and view all the answers

    Social media influencers have established credibility in a specific ______ or niche

    <p>industry</p> Signup and view all the answers

    Influencers can persuade others to act based on their ______

    <p>recommendations</p> Signup and view all the answers

    Retailers often try to leverage ______ to promote products and increase awareness of the company brand.

    <p>influencers</p> Signup and view all the answers

    As a retail sales associate, you positively influence customer purchase decisions by providing a great ______.

    <p>experience</p> Signup and view all the answers

    Match the following actions with their role in retail technology:

    <p>Make tasks faster and easier to complete = Improve efficiency Enable comprehensive data collection to best understand customer buying behaviors = Improve customer insights Communicate with customers through email, texts and apps = Enhance customer engagement Identify and minimize risks and liabilities = Mitigate potential issues</p> Signup and view all the answers

    Match the following phrases with their correct meaning in the retail context:

    <p>Influencing Customers = Role of influencers in retail Retail Technology = Use of technology by retailers Retail Industry = Industry where influencers have a big voice Customer interests and purchase decisions = Areas influenced by influencers</p> Signup and view all the answers

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