The Impact of Social Media Influencers on Consumer Purchasing

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What is the role of influencers in the retail marketplace?

To provide a great customer experience

To build and strengthen relationships with customers

To improve competitive advantage

To inform customer interests and affect purchase decisions (correct)

What is one of the ways retailers use technology to enhance their relationship with customers?

Communicate with customers through email, texts and apps (correct)

Improve competitive advantage

Identify and minimize risks and liabilities

Make tasks faster and easier to complete

How many followers does Chiara have?

20 million

5 million

16 million (correct)

10 million

Which social media platform has over 2 billion users worldwide?

Facebook Signup and view all the answers

What is a social media influencer?

A user who has a large number of followers on social media Signup and view all the answers

Who is Huda Kattan?

A beauty influencer with over 34 million followers on Instagram Signup and view all the answers

Social media influencers have established credibility in a specific ______ or niche

industry Signup and view all the answers

Influencers can persuade others to act based on their ______

recommendations Signup and view all the answers

Retailers often try to leverage ______ to promote products and increase awareness of the company brand.

influencers Signup and view all the answers

As a retail sales associate, you positively influence customer purchase decisions by providing a great ______.

experience Signup and view all the answers

Match the following actions with their role in retail technology:

Make tasks faster and easier to complete = Improve efficiency Enable comprehensive data collection to best understand customer buying behaviors = Improve customer insights Communicate with customers through email, texts and apps = Enhance customer engagement Identify and minimize risks and liabilities = Mitigate potential issues Signup and view all the answers

Match the following phrases with their correct meaning in the retail context:

Influencing Customers = Role of influencers in retail Retail Technology = Use of technology by retailers Retail Industry = Industry where influencers have a big voice Customer interests and purchase decisions = Areas influenced by influencers Signup and view all the answers