Happiness Marketing: Why We're Unhappy & How to Be Happy PDF

HAPPINESS MARKETING Why are we unhappy? How to be happy? YANAN WANG, WILLIAMS SCHOOL OF BUSINESS,BISHOP’S UNIVERSITY  Goals… Recap: what make us happy? Why are we unhappy? How to be happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's...

HAPPINESS MARKETING Why are we unhappy? How to be happy? YANAN WANG, WILLIAMS SCHOOL OF BUSINESS,BISHOP’S UNIVERSITY  Goals… Recap: what make us happy? Why are we unhappy? How to be happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 2  Last class… What make us happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 3  The happiness formula H=S+C+V H: your enduring level of happiness S: your set range C: circumstances of your life V: factors under your voluntary control HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 4 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 5 Why are we unhappy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 6  BMK355 team… When something goes wrong Bad weather/winter Boring things/routine/repetition Goals are not achieved Being judged by people I dislike Lost of direction Fighting with friend/family Bad grades Sickness/Death of a loved one Not feeling good/ loneliness hollowness/heaviness/stressful/anxious/sad/uncertai n Too much homework HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 7  BMK355 team… Overconsuming/wasting Death/Die too young/getting old Missing out something you really want Bad news/bad experience/most things that are bad Lost of friends Unreliable people/mean people/hypocrites Wars Doing thing I don’t like Flights got cancelled stress HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 8  BMK355 team… Dropping ice cream Having to spend extra semesters at school Math class Misunderstanding Politics Ill-fitted clothes Disrespect Exams HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 9  To summarize… Encountering what is unpleasant Not getting what one wants Not being able to hold on to what is desirable HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 10 How to be happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 11 Happiness is your own choice. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 12 So what makes you happy? Let’s then check what you’ve told me… HAPPINESS MARKETING Yanan Wang | WSB, 13 Bishop's University  BMK355 team… Friends, family, pets (parties, chat, hanging out, playing sports together) Achievement (work, study, getting out of school, making an impact on the world, being loved, a big goal) Food (chocolate, bacon, coffee, home-cooked meal) Sports and exercise (running, swimming, dancing, skiing) Nature (trees, sun, moon, water, sunshine, stars) Purchasing products (clothes, songs, books, a gaming laptop) Money, great job Experience (fireplace, new HAPPINESS MARKETING things, travelling, no Yanan Wang | WSB, Bishop's University 14 SELIGMAN’S SUMMARY…… HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 15  Theoretical model of happiness Seligman’s PERMA model HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 16 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 17 Let’s check what science has revealed… HAPPINESS MARKETING Yanan Wang | WSB, 18 Bishop's University 1. Commit conscious acts of kindness HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 19 Acts of Kindness and Acts of Novelty Affect Life Satisfaction (Buchanan & Bardi 2010; Journal of Social Psychology) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 20  Altruistic motivation Daniel Batson HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 21  Altruism quiz (Moodle) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 22  Desire Hope & Fear Self-centeredness (vs. selflessness) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 23  Shantideva “All the suffering there is in this world arises from wishing our self to be happy. All the happiness there is in this world arises from wishing others to be happy.” HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 24  Compassion for others begins with kindness to ourselves HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 25  Test on self-compassion Kristin Neff HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 26  Practice self-compassion HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 27 2. The importance of social network Daniel Gilbert HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 28 REAL socialization HAPPINESS MARKETING Yanan Wang | WSB, Bishop's 29 University HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 30 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's 31 University HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 32  3. Meditate Stanford monk study Herbert Benson HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 33 Richard Davidson Yongey Mingyur Rinpoche HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 34 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 35 Steve Jobs 36 37  4. Exercise HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 39 5. Exercise a signature strength HAPPINESS MARKETING Yanan Wang | WSB, Bishop's 40 University  6. Exercise Gratitude Two stages of gratitude: 1. The acknowledgement of goodness in one’s life. 2. The source(s) of this goodness lie at least partially outside the self. Robert Emmons HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 41 Positive psychology progress: Empirical validation of interventions (Seligman et al., 2005; American Psychologist) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 42  How can we train gratitude? – Keeping a journal – Daily gratitude practice HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 43 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 44  Robert Emmons on Cultivating Gratitude: HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 45 AS THE MIND CHANGES, THE BRAIN CHANGES. 46  Neuroplasticity HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 47  Neuroplasticity and happiness Rick Hanson HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 48 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 49  Rick Hanson: Understanding Neuroplasticity HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 50  Commit conscious acts How to be of kindness The importance of happy? Why are we social network unhappy? Meditate How to be happy? Exercise Exercise a signature strength Exercise Gratitude HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 51