What is Happiness? PDF

HAPPINESS MARKETING What is Happiness? YANAN WANG, WILLIAMS SCHOOL OF BUSINESS,BISHOP’S UNIVERSITY  Goals… What is happiness? Why bother to be happy? What makes us happy? Re-examine the myths of happiness HAPPINESS MARKETING Yanan Wang | W...

HAPPINESS MARKETING What is Happiness? YANAN WANG, WILLIAMS SCHOOL OF BUSINESS,BISHOP’S UNIVERSITY  Goals… What is happiness? Why bother to be happy? What makes us happy? Re-examine the myths of happiness HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 2 What is happiness? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 3 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 4 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 5 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 6 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's 7 University HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 8 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 9 So, exactly, what is happiness? Let’s check what you’ve told me… HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 10  BMK355 team… Positive emotions (content, satisfied, feeling good, feeling positive, peaceful, confident, pleasure, fulfillment, calm, joy, belongingness, nostalgia,) No negative emotions (no stress, no pain, no sadness, no depression, no worries, no regret) Top of the Maslow’s hierarchy, a higher level goal, self worth, positive view of life HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 11  BMK355 team… Happiness is a bond between me and someone Making someone else happy Group activities and friends When I like what I am doing, when good thing happens, when find something very rare Feeling motivated when you wake up in the morning HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 12  Happiness must be shared. Happiness is contagious. Happiness is unique to everyone. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 13 Let’s then check what the old wise folks had said… HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 14  Hedonism Happiness=feeling good HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 15  Pleasure Positive emotions positivity HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 16  Eudaimonia Happiness=Doing/being good Maslow HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 17  Meaning HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 18 Now let’s check what the wise folks who are still alive have said… HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 19  Happiness= Pleasure + Meaning! “the experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile” Sustainable Lasting Sonja Lyubomirsky 20  Tal Ben-Shahar Pleasure (present benefit) Meaning (future benefit) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 21 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 22  Authentic happiness gement: the depth of involvement with one’s family, work, romance and ho HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 23  Engagement HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 24 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 25 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 26 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 27 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 28 Why bother to be happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 29  Evolution explanation on unhappiness… fear sadness anger HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 30  The advantage of happiness Intellectual broadening Building psychological strengths Building physical resources Broaden-and-Build Theory Barbara Lee Fredrickson HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 31  Intellectual broadening 1. Given this feeling, make a list of what you want to do right now. 2. Abstract level 3. The broadening effect is biological 4. We quite literally see more when we are happy HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 32 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 33  Building psychological strengths Ice water experiment Undoing effect HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 34 Building physical health HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 35 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 36  Fredrickson HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 37  Paradoxical effects of valuing happiness Those only are happy who have their minds xed on some object other than their own happiness. s, I. B., Tamir, M., *Anderson, C. L., & *Savino, N. S. (2011). Can seeking happiness mak e unhappy? Paradoxical effects of valuing happiness. Emotion, 11, 807-815. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 38 What make us happy? HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 39 Let’s then check what you’ve told me… HAPPINESS MARKETING Yanan Wang | WSB, 40 Bishop's University  BMK355 team… Friends, family, pets (parties, cat, horses, babies, hanging out, playing sports together, kiss on the forehead) Achievement (work, study, not failing at school, getting out of school, making an impact on the world, being loved, a big goal, being a CEO, owning an empire, great job) Food (chocolate, bacon, coffee, home- cooked meal) Sports and exercise (running, 41  Nature (trees, weather, sun, moon, water, sunshine, stars, living in a sunny place) Shopping (clothes, songs, books, a gaming laptop, discount) Money Experience (fireplace, new things, travelling, no homework, study, music, movie, adventure, youtube videos, marketing classes, being alone) Helping others HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 42 Let’s check what science has revealed… HAPPINESS MARKETING Yanan Wang | WSB, 43 Bishop's University  The happiness formula H=S+C+V H: your enduring level of happiness S: your set range C: circumstances of your life V: factors under your voluntary control HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 44 HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 45  Genetic set point (50%) DRD4 5-HTTLPR David Lykken HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 46  Life circumstances (10%) HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 47 Frequency of your positive experience Ed Diener HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 48  Intentional activities (40%) Satisfaction about the past Optimism about the future Happiness in the present HAPPINESS MARKETING Yanan Wang | WSB, Bishop's 49 University The myths of happiness HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 50  Happiness myths Myth No. 1: You either have it or you don’t. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 51  Happiness myths Myth No. 2: Happiness lies in changing our circumstances. I would be happy IF___________. I will be happy WHEN_________. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 52  Happiness myths Myth No. 3: Happiness must be “found”. HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 53  Hedonism What is Eudaimonia happiness? Lynbomirsky & Seligman Evolution happiness explanation of unhappiness Why bother to The advantage of be happy? happiness The positivity ratio Genetic set point Happiness Life Formula circumstances The myths of Intentional happiness activity HAPPINESS MARKETING Yanan Wang | WSB, Bishop's University 54 THE PSYCHOLOGY OF HAPPINESS Aaker, Standford GSB Case Mastermind credits: Jennifer Aake HAPPINESS MARKETING Insights From Readings Yanan Wang | WSB, Bishop's University 55 If you want to read a bit more…. 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