2024 QCM of CBT for Student PDF

សំណួរជ្រើសជរើស រំនាន់ទី 18 រំនាញ្រប់្រងសណ្ឋ ា គារ និងជទសចរណ៏ Community Based Tourism ២ ០០...

សំណួរជ្រើសជរើស រំនាន់ទី 18 រំនាញ្រប់្រងសណ្ឋ ា គារ និងជទសចរណ៏ Community Based Tourism ២ ០០ ---------- (ច ូរជ្រើសជរើសចជ្លីយ្ ួយដែល្ឹ្្រូវ ្ ួយសំណួរ ្ ួយពិន)ុទ 1. The 4ps of Community Based Tourism (CBT) are: a. Product, Price , Promotion , Place b. Packaging, Programming, People , Partners c. Public, Private, People, Partners d. Process, Physical, Private, People, 2. The Tourism impacts are: a. Economy, Political , Technology b. Society, Economy, Environment c. Demand, Price , Supplies d. Nature , Culture, Economy, Political 3. The 5 aspects of CBT: a. Public, Private, People, Partners Process b. Environment, Culture, Political , Nature , Technology c. Society, Economy, Environment, Culture, Political 4. Economy for CBT : a. Generate Income b. Create Jobs c. Raise fund for Development d. All of Above answers 5. The goals of Development of CBT a. There are 4 b. There are 5 c. There are 6 d. None of these 6. Factors driven to develop CBT a. Rewards b. Location c. Support Society d. All of Above answers 7. What are the Principles for CBT?  a. There are 10 Principles b. There are 8 Principle c. There are 4 Principle d. None of these 8. Which one is not a P of CBT a. People b. Promotion c. Private d. Partners 9. Which CBT strategies aim at improving internal weakness by taking advantage of external opportunities? a. SO b. WO c. ST d. SW 10. Analyzing the external environment and the CBT resources are part of the: a. Functional level planning process b. Determining the mission of the business c. Financial Planning process d. Strategic Planning process 11. Innovation and quality of CBT can be seen as which form of management a. Financial Management b. Marketing Management c. Human Resource Management d. Operation Management 12. The Vision statement of CBT is answers to which question? a. What is our business? b. How can we improve ourselves? c. What do we want to become? d. Who are our stakeholders? 13. Key considerations in sustainable operations of CBT a. Operational estimates b. Human Relations c. Income streams and costs d. Green technologies and recycling activities  e. All of above 14. A successful CBT Development can be achieved by involvement of a. People b. Public c. Private d. Partners e. All of above 15. Key considerations when assessing the opportunity of the CBT a. All of below answers b. Tourism travel growth c. Regional attractions & competitive factors d. Tourism trends & projections 16. Site characteristics of a CBT is the study of a. Recreational features, Location in relation to community resources b. Ground characteristics, Current land use, Carrying capacity c. Expansion in surrounding region, Building restrictions d. All of above are true e. All of above are not true 17. Guest profile is the study of a. Purpose of stay, Socio-economic level, Needs & preferences , Future trends b. Geographic origin, Propensity to travel, Needs & preferences c. Public, People, Private, Partnerships d. a and b 18. In economic feasibility analysis of CBT is the study of relationship between a. Break Even Point b. Profit, TR, TC c. Inflation d. Deflation 19. Core service of CBT a. water supply and distribution ,sewage collection, treatment and disposal b. energy supply and distribution ,Communications, Solid waste disposal c. a and b is correct d. a or b is correct 20. All of below are the Operational success of CBT, except : a. d Relationship with surrounding community, Relationship with natural surroundings  b. Operating principles / ethical standards, Market mix, Service partnerships c. Capacity utilization, Income generators and cash flow restraints, Salary and wage rates d. The establishment of organizational objectives and activities 21. Which one is 4Ps of CBT: a. Products, Price, Promotion, Place b. People ,Public, Private, Partners c. Process, Planning People, Physical Evident d. Packaging, Programming, Partnership 22. Why CBT has to ongoing marketing research and analysis? a. Identify problem b. Offer products to the target market c. Quick response to the markets and customers trends d. To find out the customers 23. In a local market of CBT, which one of the following is not likely to be sold? a. Meat b. fruits c. electricity d. Grocery Items 24. Marketing of CBT is a process that creates, communicates, and delivers a. Services to customers b. Products to customers c. Value to customers d. Materialistic benefits to the customer 25. In SWOT, the letter ‘O’ stands for – a. Omnipresent (product lines) b. Obvious (Marketing responses) c. Occurrence (of trade cycles) d. None of the above 26. If a consumer understands a wrong message in the right way, the firm would stand to – a. Lose b. Gain c. Remain unaffected d. None of those 27. If a consumer understands the right message in a wrong way, the firm would stand to – a. Gain b. Remain unaffected  c. Lose heavily d. None of those 28. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: a. Decline stage b. Growth stage c. Introduction stage d. Maturity stage 29. The most undesirable outcome of poor reporting is a. a decision to go ahead. b. a decision not to proceed. c. Indecision. d. good decisions 30. Which one is a guide for negotiating principles for parties of CBT a. Win-loss b. Win-win c. Loss-win d. All the above 31. Which one is not the minimum standard of CBT Development and Management? a. Characteristic of resort, Protection and conservation b. Tourism Management and Resort facilities c. Environmental Management and Accessibilities d. A guide for resort developers 32. A possible and desirable future state of CBT is called a. Mission b. Vision c. Strategy implementation d. Strategy formulation 33. What message to put, where to place, what detail to include and which consumers to target of CBT is the statement of : a. Advertising b. Promotional Mix c. Public Relation d. Marketing Tactic 34. ……………is one of the highest concerns of guest who visit CBT  a. Comfort b. Security c. Location d. F&B 35. Effective leaders of CBT shares many skills but all are related to deal with a. Money b. Customers c. Employee d. Sales 36. The more important people feel, the better they work. This deal with: a. Promotion b. Raises or Bonuses c. Reward d. Empowerment 37. The Methods of Capacity Building of CBT a. Training b. Individual Development c. Consultant Service d. All above Answer 38. Which one is not a key of Marketing Segmentation of CBT a. Psychology b. Demography c. Behavior d. Economy 39. Which one is not a key of Tourism impacts of CBT a. Technology b. Society c. Environment d. Economy 40. Interviewing all members of community is called: a. a sample. b. Asking Question c. Data Collection d. a Nielsen audit. 41. If we get data of CBT from a marketing research agency this data would be deemed. a. Primary data b. Secondary data c. Tertiary data d. Raw data 42. Today’s marketers need to study the marketing of CBT require a. Neither Creativity nor critical thinking skills b. Both Creativity and critical thinking skills c. Critical thinking skills but not Creativity d. Creativity but not Critical thinking skills 43. What are the guides to decision making of CBT? a. Rules b. Policies c. Goals d. Procedures 44. Typically profit is negative in which stage of the product life cycle of CBT? a. Introduction stage b. Maturity stage c. Decline stage d. Growth stage 45. The strategic marketing planning process begins with a. The writing of the mission statement b. The establishment of organizational objectives c. The formulation of a marketing plan 46. Analyzing the external environment and the organizations resources are part of the: a. Functional level planning process b. Determining the mission of the business c. Financial Planning process d. Strategic Planning process 47. The Vision statement answers to which question? a. What is our business? b. How can we improve ourselves? c. What do we want to become? d. Who are our stakeholders? 48. Process of Prepare planning of CBT a. Four stages b. Five stages c. Six stages d. seven stages Good Luck!