Podcast
Questions and Answers
What are the impacts of tourism?
What are the impacts of tourism?
- Economy, Political, Technology
- Society, Economy, Environment (correct)
- Nature, Culture, Economy, Political
- Demand, Price, Supplies
Which of the following is NOT one of the 4Ps of Community Based Tourism?
Which of the following is NOT one of the 4Ps of Community Based Tourism?
- Promotion
- People
- Private
- Parks (correct)
What is one of the primary economic benefits of Community Based Tourism?
What is one of the primary economic benefits of Community Based Tourism?
- Enhance Technological Skills
- Increase Land Value
- Cultural Exchange
- Generate Income (correct)
How many principles are there for Community Based Tourism?
How many principles are there for Community Based Tourism?
Which CBT strategy focuses on improving internal weaknesses by leveraging external opportunities?
Which CBT strategy focuses on improving internal weaknesses by leveraging external opportunities?
What does a Vision statement in Community Based Tourism answer?
What does a Vision statement in Community Based Tourism answer?
Which process includes analyzing the external environment and CBT resources?
Which process includes analyzing the external environment and CBT resources?
Key considerations in sustainable operations of Community Based Tourism include:
Key considerations in sustainable operations of Community Based Tourism include:
Which factor is not considered a key impact of Community-Based Tourism (CBT)?
Which factor is not considered a key impact of Community-Based Tourism (CBT)?
Which group is NOT essential for successful CBT development?
Which group is NOT essential for successful CBT development?
Which of the following is NOT a key consideration when assessing the opportunity of CBT?
Which of the following is NOT a key consideration when assessing the opportunity of CBT?
What type of data is obtained from a marketing research agency regarding CBT?
What type of data is obtained from a marketing research agency regarding CBT?
Which statement best describes the initial step in strategic marketing planning for CBT?
Which statement best describes the initial step in strategic marketing planning for CBT?
Which of these factors does NOT typically contribute to the characteristics of a CBT site?
Which of these factors does NOT typically contribute to the characteristics of a CBT site?
What does guest profile analysis primarily involve?
What does guest profile analysis primarily involve?
At which stage of the product life cycle is profit typically negative?
At which stage of the product life cycle is profit typically negative?
In the context of CBT, decision-making is guided primarily by which of the following?
In the context of CBT, decision-making is guided primarily by which of the following?
Which of the following is NOT included in the economic feasibility analysis of CBT?
Which of the following is NOT included in the economic feasibility analysis of CBT?
Which of the following does NOT represent a core service of CBT?
Which of the following does NOT represent a core service of CBT?
Which option does NOT contribute to the operational success of CBT?
Which option does NOT contribute to the operational success of CBT?
What do the 4Ps of CBT NOT include?
What do the 4Ps of CBT NOT include?
What does the marketing process of CBT primarily aim to deliver to customers?
What does the marketing process of CBT primarily aim to deliver to customers?
In SWOT analysis, what does the letter 'O' represent?
In SWOT analysis, what does the letter 'O' represent?
If a consumer misunderstands a message correctly, what is likely the outcome for the firm?
If a consumer misunderstands a message correctly, what is likely the outcome for the firm?
During which stage of the product life cycle is the focus on expanding the market and creating product awareness?
During which stage of the product life cycle is the focus on expanding the market and creating product awareness?
Which outcome is considered the most undesirable result of poor reporting?
Which outcome is considered the most undesirable result of poor reporting?
Which principle is a guide for negotiating in CBT?
Which principle is a guide for negotiating in CBT?
What is considered a possible and desirable future state of CBT?
What is considered a possible and desirable future state of CBT?
Which of the following is not considered a minimum standard of CBT Development and Management?
Which of the following is not considered a minimum standard of CBT Development and Management?
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Study Notes
Community Based Tourism
- The 4Ps of Community Based Tourism (CBT) : Products, Price, Promotion, Place
- Tourism impacts : Society, Economy, Environment
- 5 aspects of CBT: Society, Economy, Environment, Culture and Political
- Economy for CBT: Generate Income, Create Jobs, Raise Funds for Development
- Goals of Development of CBT: 5 goals
- Factors driven to develop CBT: Rewards, Location, Support Society
- Principles for CBT: 8 Principles
- CBT Strategies: SO (Strengths and Opportunities), WO (Weaknesses and Opportunities), ST (Strengths and Threats), SW (Weaknesses and Threats)
- Strategic Planning process: Analyzing the external environment and CBT resources
- Innovation and quality of CBT : Operation Management
- Vision statement of CBT: What do we want to become?
- Key considerations in sustainable operations of CBT: Operational estimates, Human Relations, Income streams and costs, Green technologies and recycling activities
- Successful CBT Development: People, Public, Private, and Partners
- Key considerations when assessing the opportunity of the CBT: Tourism travel growth, Regional attractions & competitive factors, Tourism trends & projections
- Site characteristics of a CBT: Recreational features, Location in relation to community resources, Ground characteristics, Current land use, Carrying capacity, Expansion in surrounding region, Building restrictions
- Guest profile: Purpose of stay, Socio-economic level, Needs & preferences , Future trends, Geographic origin, Propensity to travel
- Economic feasibility analysis of CBT: Break Even Point, Profit, TR, TC, Inflation, Deflation
- Core service of CBT: Water supply and distribution ,Sewage collection, treatment and disposal, Energy supply and distribution ,Communications, Solid waste disposal
- Operational success of CBT: Relationship with surrounding community, Relationship with natural surroundings, Operating principles / ethical standards, Market mix, Service partnerships, Capacity utilization, Income generators and cash flow restraints, Salary and wage rates
- Ongoing Marketing Research and Analysis: Identify problem, Offer products to the target market, Quick response to the markets and customers trends, To find out the customers
- Local market of CBT products: Meat, fruits, Grocery Items
- Marketing of CBT: Create, communicates, and delivers Value to customers
- SWOT: Strengths, Weaknesses, Opportunities, Threats
- Product Life Cycle: Introduction, Growth, Maturity, Decline
- Negotiating principles for parties of CBT: Win-win
- Minimum standard of CBT Development and Management: Tourism Management and Resort facilities, Environmental Management and Accessibilities
- Vision statement of CBT: A possible and desirable future state of CBT
- Advertising: What message to put, where to place, what detail to include and which consumers to target
- Key concerns of CBT guests: Comfort, Security, Location, Food & Beverage
- Effective leaders of CBT: Deal with Customers, Employee, and Sales
- Empowerment: The more important people feel, the better they work
- Methods of Capacity Building of CBT: Training, Individual Development, Consultant Service
- Key of Marketing Segmentation of CBT: Psychology, Demography, Behavior
- Key of Tourism impacts of CBT: Society, Environment, Economy
- Data collection method: Interviewing all members of the community
- Secondary data: Data received from a marketing research agency
- Requirements of modern CBT marketers: Creativity and critical thinking skills
- Guides to decision making of CBT: Rules, Policies, Goals, Procedures
- Product Life Cycle of CBT: Introduction stage, Growth stage, Maturity stage, Decline stage
- Strategic marketing planning process: The establishment of organizational objectives
- Strategic Planning process: Analyzing the external environment and the organizations resources
- Vision statement: What do we want to become?
- Prepare planning of CBT: Five stages
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