FYBCom Semester I 2022 Exam Paper PDF

ZAN I-YU BROl'lItrRS ITDIjCA I'lONAt. FOLJNDA'l-lON'S Ni\RAYAI{ ZANTYE COI-l.EG E OF COMMERCIT I}ICI IOL-I]VI - GOA MEST D EXAMINAT...

ZAN I-YU BROl'lItrRS ITDIjCA I'lONAt. FOLJNDA'l-lON'S Ni\RAYAI{ ZANTYE COI-l.EG E OF COMMERCIT I}ICI IOL-I]VI - GOA MEST D EXAMINAT PA R Subiect: MARKETII\G MANAGEMEN:I' 'I'irr-re-: 10.00 [)ate: 2.1 1 | 12022 a.l-n. to 12.00 Noon. Max. Marks: 80 INSl-RtJC'I'IONS: l.Ans*cr An1' I:our sub clucstion 1'ronr (l.No I and Q.No 2. 2. Q.No 3 to Cl.N,r 6 are cornpulsorr, [{ou'ever internal Choicc- is availahle 2.1-igures to the right indicate rnaxirnum rnarks to the questiun. Ql. Ansr.r,er in shor-t ANY FOUR of the follow'ing sub qr-restions. (4*4: l6) a) Erplain any fbr-rr leatures of rrarketing. b) Explain the reasons 1br new.pr"oduct del'eloprnent. c) What is Brand? I:rplain an1'lour f'eatr-rres of Rrand narnc'. d) Explain intemal {-actors inf-luencing Pricing. e) What is Cost based Pricing? Explain its advantages. D Write a short note on Dernand based Pricing. Q2. Anslr'er in short ANY FOTJR of the follor,ving sr-rb questions. (484:16) a) Erplain anv fbur C'onsumer oriented tools of Sales Promotion. b) Explain the Trade oriented tools of Sales Promotion. c) What is Personal selling? F.xplain steps involved in Personal selling. d) Explain the indirect channels of distribution. e) Explain the use of lnternet as major channel of distribution fbr modern companies. 0 Write a short note on distribution channel policy. Q 3.A. Define marketing and explain the key'/core concepts in rnarketing? (12) OR Q.4.8. What is Product Life Cycle? Explain the stages of Product Life Cycle. ( l2) Q4 A What are Packaging and Labellir-rg? Explain the lunctions of Packaging and I-abelling in marketing. (12) OR Q.4.8. Explain the imporlance of Price in marketing strategy of coinpanies. (12) Q.5.A. What is Advetising? Explain the objectives of Advertising. (r2) Q.5.8. Define Public relations and explai" th3i:',portant tools of Public relations. (12) Q6 A [:xplain in detail the elernents of Phvsical ; distribution. (12) OR Q6 B Explain the factors inlluencing choice of channels in Physical distribution. (12)  ZAN I Ytr UROl'tltrRS EDUCA I'lONAl. tr()tiNt)ATION'S NARAYz\N ZAN-|YIr COLLIIG Ir OF (IOMMIiRCE BICHOLIM - GoA REPEAT ON NOVEMBER INF] N{ODE Subiect : COMPTJTER APPLTCATION - I [)ate: 24,1112022 '['irne: 10.00 a.nr. to 12.00 Noon. N4ar. N,'larl