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2. Scoring School Overview_Overview.docx

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Full Transcript

This program is designed to provide an engaging, group based coaching option across a range of scoring goals. The exact scoring goal program you offer is dependant on the needs of your club, customer base and coaching team. There are five program options within the Scoring School program, which are...

This program is designed to provide an engaging, group based coaching option across a range of scoring goals. The exact scoring goal program you offer is dependant on the needs of your club, customer base and coaching team. There are five program options within the Scoring School program, which are targeted at specific scoring goals ideal for customers at your club. Customers should subscribe to one of the five Scoring Schools dependant on their needs. Flexibility is key for you, so the exact Scoring School programs you offer at your club and when these are delivered will be specific to your needs and the needs of your customer base. All the Scoring School program elements are delivered on a group basis. The Scoring School programs are recommended to be offered on a subscription basis across the five program options with the program elements included. The Scoring School is designed with a clear output which will drive value to your customers coaching experience, connect to other programs within the coaching pathway, as well as delivering clear benefits to you and your club. It is specifically targeted towards engaging customers at your club who have a specific scoring goal. Customers sign up to one of the five programs to receive coaching and social interactions specific to their scoring aspirations. These programs provide a supplementary coaching opportunity for those engaged in other elements of the coaching pathway such as private coaching and the Skills Pathway. They provide a long term coaching pathway for customers which will keep them engaged in coaching at the club. Customers can move seamlessly from one Scoring School program to the next based on their scoring goal achievements. The Scoring School programs provide the ideal stepping stone from activation events such as Golf Schools. The Break 100 program is also the ideal stepping stone after completing the Learn to Play Golf Program. Additionally, these programs will help drive social connections. Those enrolled can crucially meet others with the same scoring goal aspirations to help drive game development, as well as external play and practice at the club. Finally, the programs offer an alternative coaching opportunity for customers at your club. Group based coaching will provide the opportunity to develop social interactions, as well as offering an attractive price proposition. Within the Scoring School there are five core programs. These have been designed to cater for a range of customers at your club and offers them an attractive scoring goal progression. It will also allow customers to meet others of similar aspirations. The first of these five scoring goal programs is Break 100. This is the ideal stepping stone for customers who have completed the Learn to Play Golf Program. It is targeted at those looking to score consistently under 100. The progression this program is Break 90, which is targeted at those looking to score under 90 and those who may currently be scoring consistently in the 90's on the course with the occasional score in the 80's. Break 85 is targeted at those looking to score under 85 and those who may currently be scoring consistently in the low 90's or in the high 80s. This is one of the most popular scoring targets in golf club membership. Next is Break 80, which is targeted at those looking to score under 80 and those who may currently be scoring consistently in the low 80's or occasionally in the high 70's. Lastly is Break 75, and this is targeted at those looking to score under 75 and those who may currently be scoring consistently in the mid to high 70's. You have the flexibility to add additional options to each of the Scoring School programs and decide which of the five programs to offer at your club. However, it is recommended that you offer registration to the program on a subscription basis. Within the monthly fee customers can attend a weekly 90 minute group based class focusing on a specific topic with content tailored to their specific scoring goal. These classes will focus on Swing, Short Game, or Putting skills and include an opportunity to interact with others, receive coaching from you, and participate in effective practice games and drills. The fee also covers a 90 minute challenge club session once per month, ideally scheduled on the week without a weekly themed class. This is an opportunity to attempt the Scoring Goal challenges and these sessions rotate around Swing, Short Game and Putting. Finally, customers can attend a monthly 9 hole playing event designed to help them meet and play with others of similar scoring goals, as well as track their progress and receive on course assistance from you. You may run different events for different scoring goals or one single event with groups separated by scoring goal aspirations. The Scoring School program has been designed as a long term social group program. A customer should enrol on a scoring goal program based on their current skill level and scoring goal. You are the guide to help a customer navigate the program and move from one scoring goal program to the next. A range of scoring goal challenges have been developed and integrated into the GLF Connect App to help you guide the journey of the customer. To complete a program and move to the next, a customer must be consistently breaking the scoring goal on the course in social and competitive play. They must also have completed the Scoring School Level within the GLF Connect App. Lastly, the coach and customer must feel that skills and confidence have developed adequately to move to the next program

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