Adult Academy Programs Overview (Phase 2) PDF

There are a range of programs which can be delivered to adults at your club. The specific programs are designed to activate and then engage adults into long term coaching activity. The exact programs you choose to deliver will depend on the needs of your business, club and customer base. Those pr...

There are a range of programs which can be delivered to adults at your club. The specific programs are designed to activate and then engage adults into long term coaching activity. The exact programs you choose to deliver will depend on the needs of your business, club and customer base. Those programs in the Activate Phase are designed to provide your customers with a taste of the programs you offer and enable the coach to recommend the most appropriate coaching opportunity that will help the student to achieve their goals in Phase 3. The Play 9 activation event is a key component of the Active Customer Management model. It is designed as a vehicle for the coach to engage with students in their care list and specifically those who are identified most at risk of becoming disconnected from life at the club. It is not designed as a coaching opportunity but a chance for the customer to spend time with the coach on the course in a private or group setting. It is primarily designed to help the customer build connections to the professional and ultimately back to the club. Play 9's can be offered on a private or group basis. The group options include up to 3 customers playing with the coach over the course of 9 holes. Under the AMM model, each coach is prescribed a care list of customers to build relationships with and ultimately connect wIth and engage them back into life at the club. Play 9\'s are not a substitute for an on course playing lesson. It is designed specifically to put the golf instructor at the forefront of developing relationships with customers, understand their needs and then direct them to suitable opportunities at the facility which may include golf, social or coaching opportunities. Play 9's output is to gain connection with the customer and integrate them into the club with opportunities that suit their needs. However, a good output is to ensure the customer leaves with simple advice to improve their game or experience on the course. Better is to setup an introduction to other members and best is to get them engaged at a social or golf event at the club. The assessment is a chargeable or free session designed for you to develop a social connection with a student, learn more about their goals and direct them to the most suitable next step within the coaching journey. It should be marketed and delivered as an opportunity for students to meet the coach, discuss their golfing aspirations and then allow the coach to prescribe a suitable further opportunity within the coaching journey to help them achieve their goals. It is your choice to decide if the assessment is offered for free or on a chargeable basis. It is vital that whichever option you chose, the customer understands it is an opportunity to meet the coach, discuss their needs and not receive free coaching. Assessments should be offered on a private basis to clients. This is vital so that you can understand the needs of the customer and direct them to the most appropriate coaching opportunities. It is up to you to decide on the duration of the assessment you would like to offer depending on your needs and the further programming opportunities available. However, we recommend that assessments should be a minimum of 30 minutes to allow enough time to build a strong relationship with the customer. The assessment will primarily be a stepping stone into directing the customer into one of the Adult Social Group Coaching Opportunities or Private Coaching Plans. A vital component of an assessment is to discover prior to the session a background to the customers needs and goals. This will help you to determine the appropriate settings for their assessment such as on the course or the driving range. Golf Schools provide customers with an opportunity to develop their skills across a range of coaching-focused events. They are designed to activate your customers and act as a building block for further programming at your club. Golf Schools are delivered in groups, with a maximum of six participants. This will provide an opportunity to socially integrate customers at your club while developing their skills. Golf Schools are available in either half-day or full-day options across a range of topics. The half-day options are 3 hours in duration, whereas the full-day option should be delivered over 7 hours, inclusive of a break for lunch. The Golf School options across the two durations are tailored to specific themes within the game. This includes short game, putting, swing, as well as time on the course. Golf Schools are primarily aimed at club-ready golfers at your club, and not those new to the game. They are an opportunity for customers to receive coaching from you and therefore the events should be focussed on game development and not just directing students to the next step on their coaching journey. You should also direct the a golf school attendee into one of the Adult Social Group Coaching Opportunities or Private Coaching Plans you are offering to suit their needs. The Learn to Play Golf Experience Day is a taster opportunity across a variety of durations options giving those new to the game an opportunity of learning and playing the game at your facility and a window into the 3 Level Program. Golf Experiences are delivered in groups, with a maximum of 6 participants. This will provide opportunity to socially integrate new golfers into the club and know that they are on the journey with others of a similar ability. Golf Experiences can be delivered over 60 minutes, 90 minutes or 3 hours depending on the needs of your club. Participants will have the opportunity to learn some of the skills they will need to play golf, and crucially have the opportunity to play on the golf course in a fun team scramble, to give them a taste of the real game of golf. Golf Experiences are designed so that participants can get an experience of learning all parts of the game and will experience playing golf on the course in a fun team scramble format. Golf Experiences are aimed at customers who have little or no previous experience of playing the game and are therefore at the same stage of their journey. An attendee of a golf experience should ideally be directed into the Learn to Play Golf 3 Level program.