1.3-Levels-of-Communication.pdf

Levels of Communication Comm 01 Purposive Communication Myra Eugenia S. Castillo Department of Languages and Literature College of Arts and Sciences Outline 1. Intrapersonal 2. Interpersonal (Dyadic & Group) 3. Public Communication 4. Mass Communicatio...

Levels of Communication Comm 01 Purposive Communication Myra Eugenia S. Castillo Department of Languages and Literature College of Arts and Sciences Outline 1. Intrapersonal 2. Interpersonal (Dyadic & Group) 3. Public Communication 4. Mass Communication 5. Intercultural Communication 6. Organizational Communication 7. Developmental Communication 8. New Media (electronic/online, digital/virtual) At the end of the unit, the students must have: 1. Distinguished the difference among the different levels 2. Determined the purpose of the different levels of communication Have you experienced talking to yourself sometimes and have you ever questioned your sanity because of this? 1. Intrapersonal Communication also known as self- talk or thinking refers to ways we communicate with ourselves 2. Interpersonal Communication communication we have with other people varies from highly impersonal to extremely personal can either be dyadic or small group Dyadic Communication Involves two individuals interacting with each other Small Group Interactions among three or more people Connected through a common purpose Interpersonal communication focuses on: listening and responding empathically sharing personal information holding effective conversations developing, maintaining, or improving relationships 3. Public Communication often referred to as public speaking individual delivers message in front of an audience Public communication involves: determining goals gathering and evaluating material organizing and developing material adapting material to a specific audience presenting the speech using variations in procedure for information exchange and persuasion. 4. Mass communication messages distributed by institutions, such as the media has the potential to reach very large and anonymous audiences Mainstream media – newspaper, radio, TV 5. Intercultural Communication communication between people from two different cultures applies equally to domestic and international cultural differences the mutual creation of meaning across cultures Intercultural Communication focuses on the recognition and respect of cultural differences seeks the goal of mutual adaptation supports the development of intercultural sensitivity enable empathic understanding across cultural differences 6. Organizational Communication The communication that takes place between people who are working towards common goals within an organization Describes how a firm’s information is shared internally and externally The process of the flow (transmission and reception) of goal-oriented message between sources, in a pattern and through a medium or media Types of Organization Communication Internal External all communication within an Communication with people organization (formal or outside the company informal) a vital mean of addressing Ex. organizational concerns Supervisors communicate with may help to increase job sources outside the organization, satisfaction, safety, such as vendors and customers. productivity, and profits and decrease grievances and turnover. Types of Internal Communication a) Upward Communication b) Downward Communication c) Horizontal Communication  University a) Upward Communication President flow of information is from subordinates to VP for superiors, or from employees to management. Academic without upward communication, management Affairs works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization. College Dean a mean for staff to exchange information, offer ideas, express enthusiasm, achieve job satisfaction, provide feedback Faculty Members  b) Downward Communication University information flowing from the top of the organizational President management hierarchy and telling people in the organization what is important (mission) and what is VP for valued (policies). Academic Downward communication generally provides enabling Affairs information – which allows a subordinate to do something. Ex. Instructions on how to do a task. College Dean Downward communication comes after upward communications have been successfully established. This type of communication is needed in an organization Faculty to: transmit vital information, give instructions, Members encourage 2-way discussion, announce decisions, seek cooperation, provide motivation, boost morale, increase  c) Horizontal Communication Horizontal communication normally involves coordinating information, and allows people with the same or similar VP for VP for VP for VP for Research, rank in an organization to cooperate or Academic Affairs Administration and Finance Extension and Planning and Development Business collaborate. Communication among employees at the same level is crucial for the Dean Dean Dean Dean Dean accomplishment of work. of CAS of of of COE of CHS Horizontal Communication is essential CAFSD CBEA for: solving problems, accomplishing tasks, improving teamwork, building goodwill, boosting efficiency External Communication Other SUCs Leads to better sales volume, public credibility, operational Suppliers CHED efficiency, company profits MMSU Improves overall performance, public goodwill, corporate Network Parents Provider image Helps to achieve Employer s organizational goals, customer satisfaction 7. Developmental Communication use of communication to facilitate social development facilitates the alleviation of social problems a discipline in development planning Techniques of Development Communication information dissemination and education behaviour change social marketing social mobilization media advocacy communication for social change community participation 8. New Media digital media that are interactive rely on computers for distribution provide information or entertainment New Media is comprised of: Websites Online video/audio streams E-mail Online social platforms Online communities Online forums Blogs Online education, etc. Sources Lynch, A. (2013). Basic Levels of Communication. http: //www.comprofessor.com/2012/08/basic-levels-of-communication.html Martinez, N. D. (2007). Responsible Speech Communication. Manila: National Book Store. https://www.idrinstitute.org/resources/intercultural-communication/ https://www.igi-global.com/dictionary/development-communication/7411 https://online.seu.edu/articles/what-is-new-media/