1- Introduction to behavioral science - MAA.pdf

INTRODUCTION TO BEHAVIORAL SCIENCES in Dentistry Dr.Maram Alagla BDS, DScD Assistant Professor, Department of Preventive Dentistry PSAU BEHAVIORAL SCIENCE Behavioral science is the collective term given to several disciplines which focus on the study of the behavior of humans (Keith, 1990)...

INTRODUCTION TO BEHAVIORAL SCIENCES in Dentistry Dr.Maram Alagla BDS, DScD Assistant Professor, Department of Preventive Dentistry PSAU BEHAVIORAL SCIENCE Behavioral science is the collective term given to several disciplines which focus on the study of the behavior of humans (Keith, 1990) Behavioral Science Introduction  (1) PSYCHOLOGY Psychology is the science of the mind and behavior of individuals Personality Motivation Intelligence A person’s A willing Involves unique desire to reasoning, behavioral direct a planning, and cognitive behavior solving patterns towards a problems, goal thinking Behavioral Science Introduction  (2) SOCIOLOGY The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society Belief Value Social norms Acceptance that Principles or Most common something standard actions or exists or true behaviors behaviors shared by community Behavioral Science Introduction  (3) ANTHROPOLOGY The study of the origin and behavior of humans, including the development of societies and cultures. Customs Habits Culture Traditional, Purely personal Socially acquired automatic and affair, not an learned behaviors mass characters obligation passed from (a widely generation to accepted way of generation doing something to a specific society) Behavioral Science Introduction  EXAMPLES RELATED TO DENTISTRY Behavioral Science Introduction  BEHAVIORAL DENTISTRY Interdisciplinary field concerned with the development and integration of behavioral and bio-dental science. knowledge and techniques relevant to oral health and disease, the application of this knowledge and these techniques to prevention, diagnosis, treatment, and rehabilitation. Behavioral Science Introduction  Behavioral Dentistry Dental diseases are behavioral in nature In other words, the state of our oral health is directly related to our habits : The food and drink we consume (diet) The way we look after our teeth and gum (Oral hygiene) The decisions we make about visiting the dentist (routine check-ups)  LEVELS OF INTERVENTION FOR HEALTH BEHAVIOR CHANGE Higher responsibility and greater commitment Individual “oral hygiene instructions in the clinic” Household “changing dietary habits at home” Lower responsibility and Community “school programs at certain area” less commitment Population “ law enforcement! ”  Health Behavior Change Counselling Oral health care providers should gain an understanding of the health effects of inappropriate behaviors in order to successfully target prevention and disease control. Behavioral Science Introduction  Health Behavior Change Counselling Behavior change counselling (BCC) implemented into routine health care has been shown to be effective in helping patients modify risk behaviors for non-communicable disease (NCD), improve self-management of chronic conditions. Behavioral Science Introduction  Skills required: Behavior modification Motivation enhancement Emotion management Analytical and critical thinking Behavioral Science Introduction Thank you Dr.Maram Alagla [email protected]