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GE2404 ARTISTS AND ARTISANS In the Art World, artists and artisans act as magicians, transforming raw materials into fascinating creations. They employ various tech...

GE2404 ARTISTS AND ARTISANS In the Art World, artists and artisans act as magicians, transforming raw materials into fascinating creations. They employ various techniques to craft stories and emotions that capture our imagination and awaken our senses. This module explores the creative process of artists and artisans, mediums and techniques in arts, GAMABA National Artists, Art Events, Stakeholders in the Art World, and Managing Audience Engagement. Artists and Artisans Artists create original works of art, expressing personal ideas and emotions through mediums like painting, sculpture, or digital art. Example: Vincent Van Gogh is known for his expressive paintings like “Starry Night” and “Sunflowers.” Frida Kahlo is famous for self-portraits like “The Two Fridas” and “Self-Portrait with Thorn Necklace and Hummingbird.” Artisans are skilled craftspeople who create functional or decorative objects using traditional techniques and expertise, focusing on craftsmanship and practicality rather than personal expression. Example: Potter creates pottery such as bowls and vases using clay and techniques like wheel-throwing or hand-building. Blacksmith uses metalworking skills to forge tools, decorative objects, and sculptures from iron or steel. Production Process The production process is not necessarily linear. 1. Pre-production – It pertains to the ideation process of the artist. It may overlap with production in terms of gathering and sourcing materials. 2. Production – It refers to the execution of the artwork. It may vary depending on the medium and technique of the artist. 3. Post-production involves setting up, tweaking, and preparing for transport, display, and promotion of the artwork, considering its circulation and acceptance by the target audience. Medium and Technique Approach in Arts Medium refers to the material or means that the artist uses to objectify their feelings or thoughts. Technique, on the other hand, refers to the method and process used to apply the medium and work with their chosen medium. Art can be classified into three categories based on medium: visual arts, auditory arts, and combined arts. Medium and Technique in Visual Art In Visual arts, ‘medium’ refers to the materials artists use, while ‘technique’ refers to the method artists employ to manipulate the chosen medium. 02 Handout 1A *Property of STI Page 1 of 4 GE2404 Visual Arts Mediums Techniques Painting oil paint, acrylic, watercolor, etc. blending, layering, etc. Drawing pencil, charcoal, ink, etc. lines, shading, etc. Printmaking printing plates, inks, brayers, etc. etching, screen printing, etc. Sculpture clay, metal, wood, stone, etc. carving, assembling, molding, etc. Architecture concrete, steel, glass, wood, etc. designing structures, planning spaces, etc. Mediums and Technique Approaches in Visual Art Medium and Technique in Auditory Art In Auditory arts, ‘medium’ refers to the means through which sound is conveyed, while ‘technique’ refers to the methods and skills to encompass the various aspects of composing, performing, or recording music. Auditory Art Mediums Techniques instruments composition (creating music) voice performance (executing music) Music electronic sound production (recording and refining music) Mediums and Technique Approaches in Auditory Arts Medium and Technique in Combined Arts In Combined arts, ‘medium’ refers to the materials used to create interdisciplinary artworks, while ‘technique’ refers to the methods employed to integrate diverse artistic forms harmoniously. Combined Arts Mediums Techniques Installation spatial arrangements (physical space) interactive elements (touch- sensitive surface, motion sensors, or sound-triggered responses) Mediums and Technique Approaches in Combined Arts GAMABA National Artists GAMABA stands for “Gawad sa Manlilikha ng Bayan,” also known as the “National Living Treasures Award.” The Philippine government confers it to individuals or groups recognized for their exceptional traditional craftsmanship and contributions to Philippine traditional arts. Some notable recipients of the GAMABA award (National Artists) include: 1. Lang Dulay – She was a renowned T’boli Dreamweaver known for her intricate T’nalak designs from Lake Sebu, South Cotabato. She was awarded the GAMABA in 1998. 2. Estelita Bantilan – She is a master of the Banig weaving art from Basey, Samar. She was awarded the GAMABA in 2016. 3. Alonzo Saclag – He is a master of dance and music from Lubuagan, Kalinga province. He was awarded the GAMABA in 2000. 02 Handout 1A *Property of STI Page 2 of 4 GE2404 4. Yabing Masalon Dulo – She was a master B’laan ikat weaver from Polomolok, South Cotabato, known for her contributions to preserving and promoting traditional weaving techniques. She was awarded the GAMABA in 2016. Events, Exhibits, and Managing Audience Engagement Art Events Art events provide opportunities for artists to showcase their work, connect with art enthusiasts, spark conversations, and enrich cultural experiences. Here are common art events: 1. Art Exhibitions refer to curated displays of artwork in galleries or museums to showcase artist’s work to the public. 2. Art Fairs refer to commercial events where galleries and dealers gather to exhibit and sell artworks, often including talks and programming. 3. Open Studios refer to events where artists open their workspaces to the public, allowing them to see the creative process and purchase artworks. 4. Art Auctions refer to events where artworks are sold to the highest bidder through competitive bidding held by auction houses or galleries. Managing Audience Engagement Managing audience engagement involves creating engaging experiences through interactive exhibits, workshops, tours, and digital platforms to encourage participation, gather feedback, and forge emotional connections. Stakeholders in the Art World Stakeholders in the Art World play important roles in promoting, preserving, and engaging with art through institutions, exhibitions, collections, and transactions. 1. Art Managers – They oversee administrative and operational aspects of artistic organizations. Art Managers focus on managing budgets, fundraising, marketing, and public relations efforts. 2. Art Curators – They select, present, and explain artworks in exhibitions or collections. Curators emphasize artistic and cultural significance to educate and engage audiences. 3. Art Collectors –They typically create extensive collections rather than purchasing individual artworks. 4. Art Dealers – They facilitate the buying and selling of artworks on behalf of artists, collectors, or galleries. They operate independently or within galleries and influence market trends through sales and expertise. References: Abad, P. (2020, February 21). Art Fair Philippines 2020: Exhibits, installations, and pieces to check out. RAPPLER. https://www.rappler.com/life-and-style/arts-culture/252386-art-fair-philippines-2020-highlights/. Anapur, E. (2021, December 30). Strong Results for Both Christie’s and Sotheby’s in 2021. Widewalls. https://www.widewalls.ch/magazine/christies-and-sothebys-2021-results. Ann Arbor Street Art Fair, the original. (n.d.). http://www.artfair.org/. Art is Fun. (n.d.). Subjects in Art: Explore Different Subjects in Art from Past to Present. https://www.art-is- fun.com/subjects-in-art. Esaak, S. (2019, May 23). What is the definition of 'Medium' in art? ThoughtCo. https://www.thoughtco.com/medium-definition-in-art-182447. Hodge, S. (2024). Elements of art: Ten Ways to Decode the Masterpieces. Frances Lincoln. 02 Handout 1A *Property of STI Page 3 of 4 GE2404 Kakar, A. (2023, May 26). 10 New Artist Auction Records Set in May 2023. https://www.artsy.net/article/artsy- editorial-10-new-artist-auction-records-set-2023. Kooness. (2022, July 27). What does Medium mean in Art? https://www.kooness.com/posts/magazine/what-does- medium-mean-in-art. Minted. (n.d.). Understanding 7 popular art mediums. https://www.minted.com/lp/understanding-art- mediums#:~:text=So%20what%20exactly%20is%20a,printmaking%2C%20watercolor%2C%20or%20pottery. National Museum of the Philippines. (2022, January 26). 1st Death Anniversary of Manlilikha ng Bayan Yabing Masalon Dulo – National Museum. https://www.nationalmuseum.gov.ph/2022/01/26/1st-death-anniversary-of- manlilikha-ng-bayan-yabing-masalon-dulo/. National Museum of the Philippines. (2022, October 17). 82nd Birth Anniversary of Manlilikha ng Bayan Estelita Bantilan – National Museum. https://www.nationalmuseum.gov.ph/2022/10/17/82nd-birth-anniversary-of- manlilikha-ng-bayan-estelita-bantilan/. Rethinking the Future. (n.d.). What is the purpose and importance of an art exhibition? https://www.re- thinkingthefuture.com/architectural-community/a8291-what-is-the-purpose-and-importance-of-an-art- exhibition/. Spike Island. (2023, April 27). Open Studios 2023-Spike Island, Bristol. https://www.spikeisland.org.uk/programme/events/open-studios-2023/. 02 Handout 1A *Property of STI Page 4 of 4

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