Understanding Business/Business Planning Session 1 PDF

03.12.2024 Understanding Business/Business Planning Session 1 Getting to know each other Florian Nemetz, MSc. MSSc. [email protected] Prae Doc @ WU: Since September 2023...

03.12.2024 Understanding Business/Business Planning Session 1 Getting to know each other Florian Nemetz, MSc. MSSc. [email protected] Prae Doc @ WU: Since September 2023 Prior work experience: Data and research management (PTA) & project researcher/teaching assistant (University of Salzburg) Psychometrician (BMLV Austria) Self-employed teaching (PLUS Salzburg, HFH, ProMente- Akademie) Teaching @ WU: Strategie und Innovation (BaWiSo) Understanding Business/Business Planning (BBE) Research interests: Social movement research Innovation and digital technogies in healthcare Innovation in non-hierarchical organizations Tourism research SEITE 2 FUSSZEILE Getting to know each other Lea Scheiter, MSc. [email protected] Education: Bachelor in Business Administrations and Economics, University of Passau, Germany Semester Abroad in Pori, Finland Master in Applied Economics, University of Innsbruck Prae Doc @ WU: November 2024 Prior work experience: KPMG Austria, Audit Teaching @ WU: Understanding Business/Business Planning (BBE) Research interests: Behavioral Economics Open and User Innovation Artifical Intelligence SEITE 3 FUSSZEILE Getting to know each other Prae Doc @ WU: Carola Wandres, MSc. May 2017 [email protected] Education: MSc Management @ Mannheim University BSc International Business @ HS Pforzheim Semester abroad at FGV, Rio de Janeiro, Brazil Semester abroad at Belgrano University, Buenos Aires, Argentina Prior work experience: Project Manager (M&A) @Clairfield International Project Supervisior @Steinbeis Center of Management and Technology Strategy Consultant @Advyce & Company Analyst @PwC Teaching @ WU: InnoLab, Business Planning, Scenario Planning, Entrepreneurial Practice, Product and Service Design, Strategic Management of Innovation, Challenges of Open Innovation (Bachelor E&I specialization) Understanding Business/Business Planning (BBE) Personal Skills, Vienna Innovation Program (SIMC Master) Research interests: Creativity Individual decision-making Lab experiments SEITE 4 FUSSZEILE Getting to know each other Alessio Delpero, PhD MBA [email protected] Education Phd Bocconi MBA Rotman + HSG MSc Bologna Prior work experience: 25+ years in the sport and hospitality industry Teaching @ WU: Conceptual and applied courses at Bachelor and Master Research interests: Innovation from knowledge recongifutation Creativity in creative industries SEITE 5 FUSSZEILE Institute for Strategy, Technology and Organization Who we are Institute for Strategy, Technology and Organization IfSTO Focus Research Teaching  New Organizational  Significant  Transfer of state-of- Forms for Innovation contribution to the the-art knowledge  Business Ecosystems scientific debate  Provision of relevant  User-Centered  Focus on empirical skills and Innovation research competencies  User Communities  Development of  Lectures with high meaningful degrees of  Open Innovation managerial timeliness and  Business Model implications relevance Innovation  Collaborations with  Problem-based  Selective Revealing international top learning and high  Crowdsourcing researchers degree of interaction  Crowd Evaluation  Research findings at  Students work on international real projects in conferences and in cooperation with leading journals project partners ©INSTITUTE FOR STRATEGY, TECHNOLOGY AND 6 ORGANIZATION  Our Tutor Juan-Nikolas Engel [email protected] Always available for Q&A – Just contact me by email BBE Student: 5th Semester BBE Specializations: Sustainability Strategy and Managerial Accounting Entrepreneurship and Innovation Double Degree Student: International Management - QUT Brisbane, Australia Prior Work Experience: CNL Sustainability Consulting SEITE 7 FUSSZEILE Getting to know each other  Snowball fight? For us:  Introducing ourselves - Add our presentation slides and fill the empty  Introduction institute slides of this presentation - Alessio: Start thinking of case and questions for the exam Juan: - Team allocation (on monday 2nd of Dec) - Preparing canvas - Attendance - Send us a picture for the presentation slide SEITE 8 FUSSZEILE Getting to know each other Speed connections!  Pair up with 2-3 neighbors.  Briefly talk about the following questions:  What’s one thing you love to do in your free time?  What’s the most interesting place you’ve ever visited?  What’s one thing you hope to learn from this course?  If you started a business today, what would it be?  …  Make sure that everybody is able to answer the questions (briefly)!  Duration: 10-15 minutes SEITE 9 FUSSZEILE  The course content in broad terms Date Lecturer Macro Topic Micro Topic Di., 3. Dez. 2024 AD-FN-CW-LS Intro and basic concepts Company, Structure, Financing, Legal Form Do., 5. Dez. 2024 CW Product-Market Fit Product, market and trends Di., 10. Dez. 2024 FN Market Analysis & Competitor Analysis Do., 12. Dez. 2024 CW Vision & Mission, Business Model Environmental analysis and business modelling Di., 17. Dez. 2024 LS Strategic Environment Analysis Do., 19. Dez. 2024 AD-FN-CW-LS Mid Term Presentation: 10 teams X 12 minutes Di., 7. Jan. 2025 AD The money side of things Assessing your finance Do., 9. Jan. 2025 AD The money side of things part two: cash is king Di., 14. Jan. 2025 FN-AD Sustaining your business Innovation Do., 23. Jan. 2025 AD-FN-CW-LS Exam SEITE 10 FUSSZEILE Expectations Entrepreneurial Studying  Proactive and responsible behavior  Think for yourself and make constructive suggestions Compulsory Attendance  Considerate and efficient time management  Punctuality is polite and respectful!  Don‘t keep colleagues waiting! Fairness with respect to fellow students and stakeholders PAGE 11 Assessment criteria The final grade depends on:  Mid-Term Presentation: 30% (group assignment)  Group task: 20% (group assignment)  Final Written Exam: 45% (individual assignment)  In-class participation: 5 % (individual assignment) All parts must be achieved, there is no re-sit for individual parts (PI). Excellent (1): 87.51%