Recent Trends in Marketing.docx

**Digital Marketing** **What is Digital Marketing & Types of Digital Marketing** Marketing has always been about connecting with your customers at the right place and at the right time. In today's time, it is the internet that majorly helps bring potential customers and recruiters together. If fi...

**Digital Marketing** **What is Digital Marketing & Types of Digital Marketing** Marketing has always been about connecting with your customers at the right place and at the right time. In today's time, it is the internet that majorly helps bring potential customers and recruiters together. If figures are to be believed there are 4.66 billion active internet users worldwide which are about 59.5 per cent of the global population. This means that as a marketer if you are not taking advantage of the digital landscape and building your online presence, you are losing out on opportunities and potentially 4.66 billion clients. It makes use of digital mediums for disseminating your brand message, advertising, and also measures your brand's impact. Typically, it refers to marketing campaigns that appear on mobile devices, computers, tablets, or any other device. This includes video advertising through channels like YouTube, image advertising through Instagram, search engine marketing on Google, social media advertising on Facebook, content marketing on different channels and platforms, paid advertising campaigns, and many others. **Importance of Digital Marketing** The ROI for Google Search Ads is around 200%, where over 63% of search engines users are likely to click on a paid ad. Digital marketing is not just here to stay but to settle as the foundation for all evolutions that would happen in the marketing space in the future. With customers increasingly becoming silos with personalized experiences, only digital marketing can deliver personalized advertising based on the preferences and tastes of individual customers. **Difference Between Traditional Marketing and Digital Marketing** Traditional Marketing is when the marketing activities are undertaken in a conventional fashion, i.e. by way of newspaper, television radio and magazine. As against, digital marketing is when online platform is used to promote the products and services of our company. Traditional marketing differs from digital marketing in a number of ways, and one such difference between the two is that in traditional marketing the reach is local, whereas digital marketing is known for its global reach, i.e. the ads that have been placed on the internet can be seen by people belonging to all walks of life and that's the power of digitalization. Do you know the differences between digital marketing and Traditional marketing? **Characteristics of Digital Marketing** Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life. ▪ The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. ▪ Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. ▪ However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. ▪ People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence. ▪ One benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. ▪ Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. ▪ Benefits of Digital Marketing over Traditional Marketing include reduced cost, real time result, brand Development, non-intrusive, higher exposure, higher engagement, Quicker publicity, Non interruptive, Good For All Stages Of Fields, Easy analytics and Strategy Refinement. ▪ One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success.