Bosch Indego Quiz - Case Study PDF

**[Quiz - Case - Bosch Indego]** 1. What type of product is the Bosch Indego? - a\) Robotic lawnmower (Correct) - b\) Ride-on mower - c\) Manual reel mower - d\) Rotary mower 2. Which division of Bosch produces the Indego? - a\) Automotive Division - b\)...

**[Quiz - Case - Bosch Indego]** 1. What type of product is the Bosch Indego? - a\) Robotic lawnmower (Correct) - b\) Ride-on mower - c\) Manual reel mower - d\) Rotary mower 2. Which division of Bosch produces the Indego? - a\) Automotive Division - b\) Power Tools Division (Correct) - c\) Home Appliances Division - d\) Industrial Technology Division 3. What is the cutting width of the Bosch Indego? - a\) 20 cm - b\) 26 cm (Correct) - c\) 30 cm - d\) 50 cm 4. How does the Indego differ from other robotic lawnmowers? - a\) It mows in sequential rows (Correct) - b\) It uses gas-powered engines - c\) It requires manual charging - d\) It lacks obstacle detection 5. What year did Bosch enter the robotic lawnmower market? - a\) 2011 - b\) 2013 (Correct) - c\) 2015 - d\) 2020 6. How does the Indego handle grass clippings? - a\) Collects them in a bag - b\) Leaves them as fertilizer (Correct) - c\) Burns them - d\) Discards them outside the mowing area 7. Which lawn size category is the Bosch Indego recommended for? - a\) Small gardens - b\) Medium lawns (Correct) - c\) Large agricultural fields - d\) Public parks 8. What type of battery powers the Indego? - a\) Lead-acid - b\) Lithium-ion (Correct) - c\) Nickel-cadmium - d\) Alkaline 9. How long does it take for the Indego to recharge fully? - a\) 20 minutes - b\) 90 minutes (Correct) - c\) 2 hours - d\) 4 hours 10. How many homes with gardens existed in 2011 according to the case? - - - - 11. Which company pioneered robotic lawnmowers in 1995? - - - - 12. What percentage of Bosch Power Tools\' revenue came from outside Germany in 2011? - - - - 13. What feature allows the Indego to navigate around obstacles? - - - - 14. What is the global market leader in robotic lawnmowers? - - - - 15. What type of distribution does Bosch use for the Indego? - - - - 16. What is the estimated market share of Husqvarna in robotic lawnmowers? - - - - 17. What is the height adjustment range of the Bosch Indego? - - - - 18. What is the retail price of the Bosch Indego? - - - - 19. What is a disadvantage of robotic lawnmowers mentioned in the case? - - - - 20. How much sales revenue did Bosch generate in 2011? - - - - 21. What are the two main types of distribution systems for the Bosch Indego? - - - - 22. Which group is less price-sensitive according to the slides? - - - - 23. What should Bosch prioritize in the initial stages of market entry? - - - - 24. Which feature improves awareness and preference for Bosch Indego? - - - - 25. How can Bosch improve profitability in the B2C segment? - - - - 26. What is a key advantage of targeting B2B customers for Bosch? - - - - 27. What is a key feature of big OPE retailers in Bosch's strategy? - - - - 28. How should Bosch adapt its strategy for B2C customers? - - - - 29. What is an important focus for Bosch in its relationships with distributors? - - - - 30. What is a suggested long-term strategy for Bosch? - - - - 31. Which type of retailer should Bosch prioritize for initial market entry? - - - - 32. How does the B2B segment benefit Bosch's image? - - - - 33. What is a limitation of focusing too much on B2C customers? - - - - 34. What type of promotional activity is recommended for Bosch Indego? - - - - 35. How should Bosch position the Indego for B2B customers? - - - - 36. What factor influences the lower price sensitivity of B2B customers? - - - - 37. What is the primary goal of Bosch's initial B2B focus? - - - - 38. What is a recommended marketing strategy for the B2C segment? - - - - 39. How should Bosch handle market competition in the B2C segment? - - - - 40. What is a long-term benefit of building relationships with end customers? - - - - 41. Why should Bosch gradually shift focus to B2C customers? - - - - 42. What makes B2B customers a better short-term focus for Bosch? - - - - 43. Which of the following is a key feature Bosch should highlight for B2C customers? - - - - 44. What is a potential downside of using large retailers for distribution? - - - - 45. What type of product support should Bosch offer B2C customers? - - - - 46. Why are specialist retailers a good fit for Bosch\'s B2B strategy? - - - - 47. What type of relationship should Bosch build with distributors? - - - - 48. What is a long-term objective for Bosch in the B2C market? - - - - 49. How can Bosch differentiate its Indego from competitors in the B2C segment? - - - - 50. What is a key recommendation for Bosch's marketing efforts? - - - -