Final - Quiz - Case - Bosch Indego
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Questions and Answers

What type of product is the Bosch Indego?

  • Rotary mower
  • Manual reel mower
  • Robotic lawnmower (correct)
  • Ride-on mower
  • Which division of Bosch produces the Indego?

  • Automotive Division
  • Power Tools Division (correct)
  • Home Appliances Division
  • Industrial Technology Division
  • What is the cutting width of the Bosch Indego?

  • 26 cm (correct)
  • 30 cm
  • 20 cm
  • 50 cm
  • How does the Indego differ from other robotic lawnmowers?

    <p>It mows in sequential rows</p> Signup and view all the answers

    What year did Bosch enter the robotic lawnmower market?

    <p>2013</p> Signup and view all the answers

    How does the Indego handle grass clippings?

    <p>Leaves them as fertilizer</p> Signup and view all the answers

    Which lawn size category is the Bosch Indego recommended for?

    <p>Medium lawns</p> Signup and view all the answers

    What type of battery powers the Indego?

    <p>Lithium-ion</p> Signup and view all the answers

    How long does it take for the Indego to recharge fully?

    <p>90 minutes</p> Signup and view all the answers

    How many homes with gardens existed in 2011 according to the case?

    <p>110 million</p> Signup and view all the answers

    Which company pioneered robotic lawnmowers in 1995?

    <p>Husqvarna</p> Signup and view all the answers

    What percentage of Bosch Power Tools' revenue came from outside Germany in 2011?

    <p>90%</p> Signup and view all the answers

    What feature allows the Indego to navigate around obstacles?

    <p>Touch sensors</p> Signup and view all the answers

    What is the global market leader in robotic lawnmowers?

    <p>Husqvarna</p> Signup and view all the answers

    What type of distribution does Bosch use for the Indego?

    <p>Local subsidiaries and sales force</p> Signup and view all the answers

    What is the estimated market share of Husqvarna in robotic lawnmowers?

    <p>30%</p> Signup and view all the answers

    What is the height adjustment range of the Bosch Indego?

    <p>20-60 mm</p> Signup and view all the answers

    What is the retail price of the Bosch Indego?

    <p>€1,499</p> Signup and view all the answers

    What is a disadvantage of robotic lawnmowers mentioned in the case?

    <p>High price</p> Signup and view all the answers

    How much sales revenue did Bosch generate in 2011?

    <p>€51.5 billion</p> Signup and view all the answers

    What are the two main types of distribution systems for the Bosch Indego?

    <p>Specialist retailers and big OPE retailers</p> Signup and view all the answers

    Which group is less price-sensitive according to the slides?

    <p>B2B customers</p> Signup and view all the answers

    What should Bosch prioritize in the initial stages of market entry?

    <p>B2B relationships</p> Signup and view all the answers

    Which feature improves awareness and preference for Bosch Indego?

    <p>Building customer relationships</p> Signup and view all the answers

    How can Bosch improve profitability in the B2C segment?

    <p>Increase sales volume</p> Signup and view all the answers

    What is a key advantage of targeting B2B customers for Bosch?

    <p>Higher margins but lower sales volume</p> Signup and view all the answers

    What is a key feature of big OPE retailers in Bosch's strategy?

    <p>Offering relatively low prices</p> Signup and view all the answers

    How should Bosch adapt its strategy for B2C customers?

    <p>Increase volume sales at lower margins</p> Signup and view all the answers

    What is an important focus for Bosch in its relationships with distributors?

    <p>Creating awareness for Bosch Indego</p> Signup and view all the answers

    What is a suggested long-term strategy for Bosch?

    <p>Shift towards the B2C segment</p> Signup and view all the answers

    Which type of retailer should Bosch prioritize for initial market entry?

    <p>Specialist lawnmower retailers</p> Signup and view all the answers

    How does the B2B segment benefit Bosch's image?

    <p>Strengthens premium brand perception</p> Signup and view all the answers

    What is a limitation of focusing too much on B2C customers?

    <p>Lower profit margins per unit</p> Signup and view all the answers

    What type of promotional activity is recommended for Bosch Indego?

    <p>Building relationships with distributors</p> Signup and view all the answers

    How should Bosch position the Indego for B2B customers?

    <p>High-quality and service-oriented</p> Signup and view all the answers

    What factor influences the lower price sensitivity of B2B customers?

    <p>Greater focus on quality and service</p> Signup and view all the answers

    What is the primary goal of Bosch's initial B2B focus?

    <p>To achieve higher profit margins</p> Signup and view all the answers

    What is a recommended marketing strategy for the B2C segment?

    <p>Leveraging e-commerce channels</p> Signup and view all the answers

    How should Bosch handle market competition in the B2C segment?

    <p>Lower prices to compete with rivals</p> Signup and view all the answers

    What is a long-term benefit of building relationships with end customers?

    <p>Increased customer loyalty</p> Signup and view all the answers

    Why should Bosch gradually shift focus to B2C customers?

    <p>They provide consistent sales growth</p> Signup and view all the answers

    What makes B2B customers a better short-term focus for Bosch?

    <p>Less price sensitivity</p> Signup and view all the answers

    Which of the following is a key feature Bosch should highlight for B2C customers?

    <p>Affordable pricing</p> Signup and view all the answers

    What is a potential downside of using large retailers for distribution?

    <p>Increased logistical complexity</p> Signup and view all the answers

    What type of product support should Bosch offer B2C customers?

    <p>Online tutorials and troubleshooting</p> Signup and view all the answers

    Why are specialist retailers a good fit for Bosch's B2B strategy?

    <p>They attract high-end customers</p> Signup and view all the answers

    What type of relationship should Bosch build with distributors?

    <p>Collaborative</p> Signup and view all the answers

    What is a long-term objective for Bosch in the B2C market?

    <p>Improve brand loyalty among individual customers</p> Signup and view all the answers

    How can Bosch differentiate its Indego from competitors in the B2C segment?

    <p>By offering unique features at competitive prices</p> Signup and view all the answers

    What is a key recommendation for Bosch's marketing efforts?

    <p>Balance B2B and B2C focus over time</p> Signup and view all the answers

    Study Notes

    Bosch Indego Quiz - Study Notes

    • Product Type: The Bosch Indego is a robotic lawnmower.
    • Manufacturing Division: The Indego is produced by the Bosch Power Tools Division.
    • Cutting Width: The cutting width of the Bosch Indego is 26 cm.
    • Differentiation from other robotic lawnmowers: The Indego uniquely mows in sequential rows, unlike other mowers which often mow in overlapping or random patterns.
    • Market Entry Year: Bosch entered the robotic lawnmower market in 2013.
    • Grass Clippings Handling: The Indego leaves grass clippings as fertilizer, rather than collecting them in a bag.
    • Recommended Lawn Size: The Indego is recommended for medium-sized lawns.
    • Battery Type: The Indego is powered by a Lithium-ion battery.
    • Charging Time: It takes 90 minutes for the Indego to fully recharge.
    • Global Market Leader: Husqvarna is the global market leader in robotic lawnmowers.
    • Distribution Type: Bosch uses a combination of local subsidiaries and sales force for Indego distribution.
    • Husqvarna Market Share: Husqvarna's estimated market share in robotic lawnmowers is 30%.
    • Height Adjustment Range: The Bosch Indego's height adjustment range is 20-60mm.
    • Retail Price: The retail price of the Bosch Indego is €1,499.
    • 2011 Home Count: According to the case, there were 110 million homes with gardens in 2011.
    • Pioneering Robotic Lawnmower Company: Husqvarna pioneered robotic lawnmowers in 1995 making it the first company to manufacture them.
    • Percentage of Bosch Power Tools' Revenue from Outside Germany: In 2011, 90% of Bosch Power Tools' revenue came from outside Germany.
    • Obstacle Navigation: The Indego uses touch sensors to navigate and avoid obstacles.
    • B2C/B2B Emphasis: Bosch should prioritize building relationships with B2B customers initially, gradually transitioning to a B2C focus to support consistent sales growth.
    • B2C Marketing Strategy: Bosch should leverage e-commerce channels for B2C marketing.
    • B2C Competition Strategies: To compete in the B2C market, Bosch should lower prices and improve product features.
    • B2C Customer Focus Areas: Bosch should focus on building customer relationships and offering high-quality service to B2C customers.
    • B2B Differentiation: A key differentiation for Bosch is offering unique features at competitive prices.
    • Distributor Relationship: Bosch should prioritize collaborative relationships with distributors rather than transactional ones.

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