Media Information Literacy

MIL Lesson 1/2: introduction in Media Information literacy **Media Information Literacy** - introduces to basic understanding of media and information as channels for development of individuals and societies. **Communication** - process of exchanging information or messages. It comes from the wor...

MIL Lesson 1/2: introduction in Media Information literacy **Media Information Literacy** - introduces to basic understanding of media and information as channels for development of individuals and societies. **Communication** - process of exchanging information or messages. It comes from the word **"communis"**, which means **"common"**. - **The Nature of Communication** - - - - - - **Model of Communication** - - -  **Communication Elements:** - - - - - **Source** - a person or organization who initiates communication by sending the information on the messages. **Message** - the message is the information that the source wants to convey to its receiver. **Medium** - carrier of the communication message, different types of channels or medium can be used on each type of message. **Receiver** - a person for whom the message is conveyed, receiver decodes the meaning of the information. **Feedback** - is the response of the receiver to the message, conveys to the source and understands the attitude of the receiver or the message. **Media and Information in Digital Age** - digital ages enables multi-directional and highly accessible information through new media and ICTs. **Media and Information in the Information Age** - traditional media such as TV, radio, books, and films continues to be an influential tool in communication. **Priming** - media message stimulate recall of thoughts, ideas, knowledge, opinions, or experience to the message. **Agenda-setting** - media can influence the topic that the audience thinks about through topic choices and coverage. **Framing** - says that the media chooses how to tell a story through "frames" which promote a particular "problem". **Cultivation** - gradually, television can have a long-term effects to the audience. Lesson 3: Evolution of Media **Media (mee-dee-uh)** - means of communication, such as radio and television and internet that reach or influence people widely. *Media has evolved through the years. Media have evolved throughout time-from pre-industrial age to information age.* The term **media** is described as means of communication for people which includes newspaper, radio, televisions, and the internet. **Evolution of Media**: - - - - **Pre-industrial age (before 1700s)** - during pre-industrial age, about 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons. Stone tools and metals as part of their daily activities like hunting and gathering such as **petroglyphs** and **pictographs** were considered the earliest forms of traditional media. - - - **Industrial age (before 1700s-1930s)** - occurs during industrial revolution in Great Britain, this brought in economic and societal changes. Long distance communication became possible via **telegraph** as a system used for transmitting messages. - - - - - **Electronic age (before 1930-1980s)** - started when people utilized the power of electricity that made electronic devices like transistor radio and television work. In this period, people made use of a pair of air access to communicate. - - - - **Information age (before 1900s-2000s)** - this period also known as the digital age, signified the use of the world wide web through internet connection. - - - - Lesson 4: Types of Media **Media** - term we use to refer to different types of media that provide us with important information and knowledge. **Types of Media** - - - **Printed** - used to be the only way of delivering information to the public. Print media includes: - - - **Broadcast media** - includes videos, audios or written content that provides important or entertaining information shared in different media that covers communication methods such as television, radio, podcast, online streaming and digital journalism. - - - **Internet/new/digital media** - - - - **Media** is used to find news, learn new things and entertain ourselves. With the advance in technology, we can choose the type of media we want to use. It is also a powerful platform to express one's opinions or views may it be on political, economic, or societal issues.