People Media: Shaping Information in the Digital Age PDF

People Media: Shaping Information in the Digital Age Media and Information Literacy People in Media: Behind the Scenes People in media work behind other forms of media, using various platforms to disseminate information. This includes print, broadcast, and multimedia journalists. Print Journalists...

People Media: Shaping Information in the Digital Age Media and Information Literacy People in Media: Behind the Scenes People in media work behind other forms of media, using various platforms to disseminate information. This includes print, broadcast, and multimedia journalists. Print Journalists Broadcast Journalists Multimedia Journalists Write for newspapers and Report news for television and Create content across multiple magazines, often paired with radio, both on-air and behind platforms, combining text, photojournalists. the scenes. photos, video, and audio. Print Journalist Manila Bulletin Broadcast Journalist GMA Multimedia Journalist Patricia Evangelista Some People Need Killing Patricia Evangelista People as Media: The Human Medium People as media serve as the medium themselves, directly imparting knowledge to others. This includes opinion leaders, citizen journalists, social journalists, and crowdsourcers. 1 Opinion Leaders Influential individuals who interpret information for their group. 2 Citizen Journalists Non-professionals using technology to create or fact-check media. 3 Social Journalists Use social media to widely distribute their content. 4 Crowdsourcers Obtain ideas or content from large online communities. The Two-Step Flow of Communication The two-step flow model suggests media messages first reach opinion leaders, who then interpret and spread information to others in their social group. 1 Step 1 Mass media sends message to opinion leaders. 2 Step 2 Opinion leaders interpret and share with their social group. 3 Result Information spreads through personal influence and social networks. Citizen Journalism in the Digital Age Citizen journalists use modern technology to create, augment, or fact-check media without professional training. They collaborate and share information online, often providing unique perspectives on events. On-the-Scene Reporting Fact-Checking Collaborative Journalism Citizen journalists capture real-time Verifying information from various Working together to create events with mobile devices. online sources. comprehensive news coverage. Social Media Journalism Social journalists use platforms like Facebook and Twitter to share content widely. They leverage social media's characteristics to engage audiences and spread information rapidly. Individualized Tailored content for specific audience segments. Real-Time Updates Instant sharing of breaking news and events. Interactive Enables conversations and audience engagement. Trackable Provides history and threads for easy reference. Crowdsourcing in Media Crowdsourcers obtain services, ideas, or content from large online communities. This approach leverages collective intelligence and diverse perspectives to gather information or solve problems. Problem Identification Define the issue or information needed. Community Engagement Reach out to online crowd for contributions. Idea Collection Gather diverse inputs and solutions. Synthesis Compile and refine crowdsourced information. Specialized Roles in Journalism Journalists often specialize in specific areas or "beats". This allows them to develop expertise and valuable contacts in their field. Sports Business Cover athletic events and sports-related news. Report on financial and economic matters. Politics Arts and Culture Cover government affairs and political Report on entertainment, arts, and developments. cultural events. Characteristics of Effective People Media Successful people media possess key traits that enable them to effectively create and share information in the digital age. Tech Savvy Proficient in using various technologies Credible Trustworthy and reliable sources of information Flexible Adaptable to different media platforms and situations Charismatic Able to engage and appeal to diverse audiences Updated Knowledgeable about current events and trends Articulate Skilled at expressing ideas clearly and effectively The Future of People Media As technology evolves, people media will continue to shape how information is created and shared. The lines between traditional and new media roles will blur, creating new opportunities and challenges. 1 Present Diverse roles in traditional and digital media. 2 Near Future Increased integration of AI and data analytics in journalism. 3 Long-term Potential for immersive, personalized media experiences.