Principles of Marketing Suggestions PDF
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JIS University
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Summary
This document provides suggestions related to principles of marketing. It covers topics like societal marketing, product concepts, sales channels, and more.
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PRINCIPLES OF MARKETING SUGGESTIONS Group- B For 5 marks 1. Societal Marketing Concept and Product Concept 2. Sales Channels 3. New Product Development Process 4. Consumer behavior model 5. 4As of Marketing 6. Product Life Cycle 7. Channel Management Group – C F...
PRINCIPLES OF MARKETING SUGGESTIONS Group- B For 5 marks 1. Societal Marketing Concept and Product Concept 2. Sales Channels 3. New Product Development Process 4. Consumer behavior model 5. 4As of Marketing 6. Product Life Cycle 7. Channel Management Group – C For 10 marks 1. Marketing Segmentation 2. Characteristics affecting consumer behavior 3. Macro Environment 4. Emerging Marketing Challenges 5. Pricing Strategies in marketing 6. Brand Value, Brand Positioning 7. Micro-environment 8. Marketing Ethics 9. Factors Influencing Distribution Decisions
