Marketing DECA PDF

Market Research: Understanding customer needs and market trends. - Examples: Surveys, focus groups, customer feedback, competitor analysis, and data analytics. Product Development: Creating and managing products or services. - Examples: New product design, product testing, managing...

Market Research: Understanding customer needs and market trends. - Examples: Surveys, focus groups, customer feedback, competitor analysis, and data analytics. Product Development: Creating and managing products or services. - Examples: New product design, product testing, managing product variations, and product updates. Branding: Developing a unique identity for your business. - Examples: Logo design, brand messaging, brand values, and brand positioning in the market. Pricing: Setting competitive and strategic prices. - Examples: Competitive pricing, premium pricing, discount strategies, and value-based pricing. Promotion: Communicating value through various channels. - Examples: Social media marketing, TV commercials, email campaigns, influencer marketing, sales promotions, and public relations. Distribution: Ensuring products are available to customers. - Examples: Retail distribution, e-commerce platforms, supply chain management, and logistics. Customer Relationship Management: Building long-term customer loyalty. - Examples: Customer loyalty programs, personalized marketing, customer service interactions, and post-purchase follow-ups. Digital Marketing: Using online platforms to reach customers. - Examples: Google Ads, Facebook Ads, Instagram marketing, content creation (blogs, videos), SEO, and email newsletters. Sales and Lead Generation: Converting prospects into customers. - Examples: Social media campaigns, influencer partnerships, content sharing, and community engagement. Ethical Marketing and CSR: Promoting socially responsible practices. - Examples: Sustainability initiatives, charitable donations, ethical sourcing, and environmental campaigns. Consumer Behavior: studying how and why people make purchasing decisions - Examples: Consumer buying patterns, decision-making processes, brand preferences, and motivation behind purchases. Analytics and Performance Measurement: tracking the data of the marketing campaigns - Examples: Website traffic analysis, conversion rates, customer engagement metrics, and ROI (return on investment) tracking. Sustainability Marketing: promoting products and services that are environmentally friendly and sustainable - Examples: Green products, eco-friendly packaging, carbon offset programs, and promoting ethical sourcing.