Principles of Design and Reading the Image PDF

October 2030 PRINCIPLES OF DESIGN AND READING THE IMAGE Presented by Joyce Tina Debil Table of contents 01 02 03 04 Principles of Semiotics Reading the Design Meaning...

October 2030 PRINCIPLES OF DESIGN AND READING THE IMAGE Presented by Joyce Tina Debil Table of contents 01 02 03 04 Principles of Semiotics Reading the Design Meaning Image Task Principles of Design  Principles of Design The principles of design are fundamental concepts used to organize and arrange the structural elements of design. This include: Unity and Harmony -are fundamental principles in design that ensure all elements of a composition work together cohesively. Unity refers to the sense of oneness or cohesion in a design, while harmony involves the pleasing combination of different elements. For instance, using a consistent color palette or repeating shapes can create a sense of unity and harmony.  Principles of Design Rhythm, Variation Rhythm in art refers to the repetition or pattern of visual elements such as lines, shapes, and colors, which creates a sense of movement or flow. Variation adds interest by introducing differences within the repetition, preventing monotony. Types of rhythm include regular, flowing, progressive, alternating, and random rhythms. Regular Rhythm involves the repetition of elements at consistent, predictable intervals. This creates a steady, even pattern that can be soothing or monotonous, depending on its application. Flowing Rhythm gives a sense of movement that mimics natural flows and waves, such as those found in water or hair. It often uses curves and undulating lines to create a dynamic, organic feel. Progressive Rhythm shows a sequence of elements that change gradually, either in size, color, shape, or other attributes. This type of rhythm gives a sense of growth or transformation, leading the viewer's eye along the progression. Alternating Rhythm involves the repetition of two or more elements in a regular, predictable pattern. This can add variety and interest while maintaining a cohesive structure. Think of the repetitive pattern in a black-and-white checkered floor. Random Rhythm displays elements at irregular intervals, creating a sense of spontaneity or chaos. There’s no predictable pattern, which can evoke feelings of unpredictability and excitement. Understanding these rhythms can help artists and designers create compositions that convey different moods and levels of energy.  Principles of Design Balance and Proportion Balance is the distribution of visual weight in a design, which can be symmetrical, asymmetrical, or radial. Proportion refers to the relative size and scale of elements in a composition, ensuring that they are harmoniously balanced.  Principles of Design Emphasis and Subordination Emphasis involves creating a focal point in a design to draw attention, while subordination ensures that other elements support the focal point without competing for attention. This principle helps guide the viewer's eye through the composition. Semiotics is the study of signs and symbols, and how they create meaning. It's like being a detective, deciphering what different elements in communication mean, whether in language, art, or even gestures. Think of it as peeling back the layers of a message to understand not just what's on the surface, but all the hidden clues and cultural nuances that give it deeper significance.  Reading the Image Semiotic Plane The semiotic plane involves the interpretation of signs and symbols within an image, focusing on the meaning and communication conveyed by these elements.  Iconic Plane Contextual Plane The iconic plane refers to the literal The contextual plane considers the representation of objects and figures broader context in which an image in an image, focusing on their visual is viewed, including cultural, appearance and how they are historical, and social factors that depicted. influence its interpretation. Task Collaborate with your group regarding the Activity: Plenary or brief discussion on Art Movements group preparation. Discussion per group will begin next week. Two to three groups may be accommodated per session  References: Chang, J. (2021). Unity & Harmony: The Principles of Design. Winged Canvas. Retrieved from https://www.wingedcanvas.com/single-post/unity-harmony-the-principles-of-design Gaskin, J. (2022). A Brief Guide to Unity — A Design Principle. Venngage. Retrieved from https://venngage.com/blog/design-principle-unity/ DeGuzman, K. (2023). What is Rhythm in Art — Principles, Types & Techniques. StudioBinder. Retrieved from https://www.studiobinder.com/blog/what-is-rhythm-in-art-definition/ Sok, A. (2023). What is Rhythm in Art? 5 Types, Examples, Definition. YourArtPath. Retrieved from https://yourartpath.com/what-is-rhythm-in-art-types-examples-definition/ Perkins, B. (n.d.). Definition of Rhythm in the Visual Arts. ThoughtCo. Retrieved from https://www.thoughtco.com/rhythm-definition-in-art-182460  References: Britannica. (2024). Semiotics. In Encyclopaedia Britannica. Retrieved from https://www.britannica.com/science/semiotics ThoughtCo. (2024). Semiotics Definition and Examples. Retrieved from https://www.thoughtco.com/semiotics-definition-1692082 Wikipedia. (2024). Semiotics. Retrieved from https://en.wikipedia.org/wiki/Semiotics DeGuzman, K. (2023). What is Rhythm in Art — Principles, Types & Techniques. StudioBinder. Retrieved from Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Sok, A. (2023). What is Rhythm in Art? 5 Types, Examples, Definition. YourArtPath. Retrieved from Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. THANK YOU!